I was responsible for driving General Trade Secondary Sales for Emami Zandu OTC brands across key states in North India. My key responsibilities include:•Leading the field sales team to set and achieve brand-wise and distributionchannel-wise sales targets in consultation with the regional sales team, and breaking them down into geographical, monthly, weekly, and daily goals.•Managing a team of 11 Supervisors and overseeing the training and development of 150 market representatives… Show more I was responsible for driving General Trade Secondary Sales for Emami Zandu OTC brands across key states in North India. My key responsibilities include:•Leading the field sales team to set and achieve brand-wise and distributionchannel-wise sales targets in consultation with the regional sales team, and breaking them down into geographical, monthly, weekly, and daily goals.•Managing a team of 11 Supervisors and overseeing the training and development of 150 market representatives to build strong sales capabilities.•Collaborating with the Trade Marketing Team to strategize and implement monthly trade inputs that drive sales performance.•Designing and optimizing Route Plans (PJP) for the field team and ensuring their effective implementation.•Analyzing stock movement, availability, and market trends to provide insights and work towards achieving leadership in our category.•Developing and implementing a performance-based incentive structure for the field sales team to boost motivation and results. Show less

Got to know about marketing and promotional strategies adopted by healthcare industry!

Experiencing and observing corporate exposure as an intern in bajaj finserv!

Implementation of marketing strategies put forth by the organisation. Supported, managed and facilitate the event plansAssisted is data collection, background research required for implementing successful event Involved in developing and producing media kits for all necessary media outlets.