Sayed is a consumer behaviour and marketing specialist with experience in brand/marketing consulting, strategic planning and digital marketing. He has developed and executed brand positioning, campaign planning and insight-mining projects that include consumer segmentation; behaviour-based targeting and consumer engagement across consumer journey and lifecycle. He is a seasoned consulting professional, with T Shaped skills across BFSI, Auto, Tech, Pharma, Print Media, Hospitality, Consumer Care and Core sectors. He is a tech geek and is keen follower and student of the world of AI, Analytics and Blockchain. He has acquired the basic programming knowledge of R and Python to help him understand and build the business analytics and insight driven solutions. Some of the brands he has worked on are at the cutting edge of technology. He has worked on brands like MU SIGMA, Fractal Analytics, Mercedes-Benz, Nissan, Datsun, Standard Chartered Bank, Cipla, IDFC MF, Motilal Oswal, Quantum MF, ICICI Prudential MF, OPEN, Singapore Tourism Board, Malaysian Airline, Cummins to name a few.Sayed believes that the technology and consulting world have converged and for a brand to succeed it is critical to have professionals who understand and practice the blending of Marketing and Technology seamlessly.Sayed has dedicated more than 16 years of his life in building and learning the knowledge repository that has helped him help build brands that fire at full potential. An MBA in Marketing and a Science Graduate, Sayed strongly believes that learning never stops and in today’s time to succeed one needs to be an extremely fast learner to stay ahead of the game.