- Proactively engage with stakeholders and ensure the seamless execution of activities to meet company goals.- Collaborate with teams to enhance trade visibility, execute GTM strategies, and conduct distribution channel audits.- Facilitate the growth of the Sales Team by organizing training sessions focused on Sales & Distribution development.- Collect and analyze data to identify issues and implement proactive solutions.- Work closely with cross-functional team members and key stakeholders to optimize various channels.

1. Ensure channel wise branding and visibility in the retail as per the guideline to increase brand awareness, beverage consumption through retail advocacy and customer impulse.2. Plan, Design and execute Channel wise trade campaigns to create business healthy relationship to increase partner’s brand loyalty.3. Ensure proper utilization of DME budgets and maintain compliance in the vendor management while executing channel wise trade activity.Key Achievements1. Q2 Growth Star Award for FIFA World Cup Execution 2022 inDhaka, Bangladesh2. DITF Execution 2022 in Purbachal.3. Handled successfully display tax issue for CCBB4. Successfully managed activation on different seasons like Ramadan & Qurbani , Durga Puja , Book Fair, DITF, US Trade Show etc.5. Best Channel Executive for 2022.

1. Coordinate and engage with the field sales team for execution and follow up of regular trade activities.2. Prepare monthly trade bonuses and trade programs, trade budget (monthly and yearly). 3. Collaboration with marketing teams, different agencies, and vendors regarding promotional activities and more.4. Specific plan for wholesale channel development5. Track & analyze competitor’s activities to facilitate the functions act faster.6. POSM allocation/ visibility standardization all channels to ensure excellence in execution7. Develop dynamic communication materials for trades & field forces for building emerging future brands & driving excellence in execution.8. Innovate, plan, develop & roll out retail engagement initiatives at the retail level in achieving set objectives for retail preference.9. Execution Plan of store focused activities

1. Track performance of the assigned brand's in the portfolio in terms of trade activities, market execution, market research, SOS (Share of Analysis), outlet expansion, and sales analysis.2. Ensure sufficient stock balance FG (Finished Goods) at the factory and distributor point. 3. Depth market visit for understanding retailer’s needs and behaviors in different divisions. 4. Prepare monthly trade bonus and trade programs, trade budgets (monthly and yearly). 5. Ensure unit sales of respective category & submit sales development plan.6. Increase product visibility/ merchandising in the markets through merchandisers 7. Evaluate different trade programs proposed by the management & propose trade initiatives (if necessary).8. Innovate, plan, develop & roll out of retail engagement initiatives at the retail level in achieving set objectives for retail preference.9. Collect, cross-check, and adjust different slab and discount programs.

1. Assign for primary and secondary sales in line with the company’s growth vision.2. Distributor Management through review and business meeting.3. Develop the capability of the Distributor’s field force4. Improve the quality of distribution channels & productivity, and display & merchandising.5. Prepare the respective territory sales plan and execution plan.

1.Responsible for achieving all the KPI of respective territory.2.Assisted Area Sales Managers in preparing different plans and activities giving various information, facts, figures and market feedback3. Monitored daily activities of distribution house like cash management (Lifting & refund), bSA strike rate, KYC collection, target Vs achievement according monthly target.4.Daily Market visit5.Developed route plan & visit plan for concern people of distribution house.6.Ensured bSA maintaining route plan, proper filling up of BIN card, verify physical versus book status in agent point, product availability at the agent point,7.Agents roll out and develop existing agents.8.Collected market feedback and competition information9.Created a pool of pet agents.10.Ensured training of each interested agents.11.Shared the scope of business development in my territory with owner of the house12.Liaison with sales operations, trade marketing team for all sort of business related issue.