Sayeeda Ashraf is a social entrepreneur with over 20 years of diverse business experience in different verticals with expertise in sales and business development in She has built her business from the ground up over 10 years. Her entrepreneurial journey has led her to create SHEWISE in 2015.A social enterprise that supports the educational, economic and social development of women. Sayeeda’ s passion for social reform for women through entrepreneurship, leadership, and financial Independence has changed many women's lives. She has developed a series of personal development and business start-up and income-generating programs that achieve long-term sustainable results for women entrepreneurs. A specialist in executive and personal development, her method is results-based, innovative and unique. Through Female Fusion, Sayeeda helps women entrepreneurs to grow their businesses by supporting them with the information, skills and contacts they need to succeed. Sayeeda’ s work with senior executive teams, professionals in business and those who find themselves at a crossroads in their professional or personal lives has made her renowned as an expert in motivation, positive attitude, and long-term achievement.She stands out in her capacity to understand people and to help them achieve their objectives. She lives what she teaches, and her energy is unparalleled.