• Digital Analytics & Marketing Executive with 15+ year career driving analytics strategies for companies ranging from multi-billion-dollar corporations to mom and pop shops• Develop and drive strategy for the growth of the analytics department• Manage and grow a team of digital analysts and developers in delivering world class analytics solutions to enterprise customers• Improve quality of analytics operations and reduce timeline to delivery through standardization of practices • Educate clients on Google Analytics and proper interpretation of data• Ensure client satisfaction• Implement Google Analytics Premium via Google Tag Manager for enterprise clients including; measurement strategy, technical audit, data model development, tag development, quality assurance and report validation... when they actually let me do the fun stuff.

• Manage large data driven digital marketing projects and teams• Supervise and mentor junior analysts• Create Digital Measurement Strategies for Clients based on Key Performance Indicators.• Audit Google Analytics implementations and provide written reports• Configure Google Analytics for clients, and provide custom code for website implementation• Analyze and regularly report on data to clients, with the purpose of providing actionable insights• Lead on-site training for small and large groups• Organize and manage internal company professional development initiative.• Perform User, User Experience, and Usability testing, and report on actionable insights• Perform Content Experiments with Google Analytics, Optimizely, and custom configurations• Develop code to solve custom measurement issues online using JavaScript, JQuery, etc• Write regular digital marketing posts for industry leading publication

• Led teams on hundreds of digital projects• Advised clients on discerning user requirements and defining key performance indicators• Wrote and maintained information architecture and technical architecture documentation• Designed websites, user interfaces, brands, and user experiences• Developed complex websites by hand, with flash, using various script libraries, and/or CMS systems• Implemented Urchin and Google Analytics• Created regular analytics reports, and used them to make data driven marketing recommendations• Operated ongoing data driven internet marketing efforts for clients.

• Led user testing efforts to inform the creation of a software product• Designed and developed front end user interface for software• Designed and developed company website• Created and maintained technical documentation for the product• Created analytics reports of user behavior using Webtrends to inform future software versions

• Led teams developing and designing websites for major consultancy• Worked with clients to create Information Architecture documentation• Directed the Visual Design process to create technically feasible User Experiences• Developed websites, and server code using HTML, JavaScript, ASP and related technologies• Experimented with various new internet technologies to push the UX envelope• Performed Usability studies focused on current and future web interfaces• Trained new developers in front end coding and scripting

• Designed and developed hundreds of unique websites using HTML and JavaScript• Worked with early Web Analytics tools, hit counters, and server logs, to gain insights on site usage• Developed several stand alone applications in C++.• Wrote content• Participated in internet marketing efforts

• Designed and developed over fifty early content websites using HTML, DHTML, and JavaScript