Samuel Yi Email & Phone Number

Shanghai, Cn

Shanghai, China

Providing consumer insights and strategic advice to small and medium-sized businesses, focusing on market trends and product innovation.

Wuhan, Hubei, China

• Led consumer insights and market research for the Product Innovation Center, contributing to the development of more than 10 new snack products.• Identified growth opportunities in snack segments, leading to significant improvements in annual net profit through strategic analysis of data.• Built and implemented a comprehensive consumer insights system, executing multiple research projects using quantitative and qualitative methods to transform consumer needs into actionable… Show more • Led consumer insights and market research for the Product Innovation Center, contributing to the development of more than 10 new snack products.• Identified growth opportunities in snack segments, leading to significant improvements in annual net profit through strategic analysis of data.• Built and implemented a comprehensive consumer insights system, executing multiple research projects using quantitative and qualitative methods to transform consumer needs into actionable product innovation strategies. Show less

Shanghai, China

• Led the first Brand Health Tracking (BHT) project for 10 consumer brands, providing insights for marketing and product development.• Developed and refined BHT methodologies, enabling cross-functional insights that enhanced marketing and product development strategies.• Contributed to overall business performance improvements through data-driven insights.

Shanghai, China

• Oversaw industry research and consumer insights for Retail, Technology, Luxury Goods, and Personal Finance sectors, delivering actionable insights to major clients.• Formulated content strategies for over 60 industry reports, optimizing decision-making processes across various sectors.• Managed a high-performing research team, improving efficiency and ensuring timely delivery of high-quality insights.

Shanghai, China

• Led eye-tracking research projects across various industries, providing user experience insights that enhanced product usability and marketing effectiveness.• Integrated eye-tracking data with quantitative and qualitative research to deliver reports that improved decision-making for key clients.• Expanded business opportunities by developing innovative solutions, leading to significant client base and revenue growth.

Shanghai, China

• Spearheaded product development strategies for Nielsen RMS, leading product upgrades and new product launches.• Conducted market analysis and consumer research to inform strategic planning and product innovation.• Led cross-functional teams to ensure timely project delivery and improve overall performance.

Shanghai, China

• Directed retail data tracking and insights analysis for Small Domestic Appliances, providing strategic recommendations that improved marketing efficiency for major clients.• Managed a senior research team, improving performance through operational optimization and enhancing client satisfaction.• Expanded client portfolio and data tracking coverage, contributing to consistent business growth.

Shanghai, China

Shanghai, China

Shanghai, China

• Promoted the adoption of Intel multi-threading technology and optimization tools, increasing project success through collaboration with software vendors.