Sayid Siyas Email & Phone Number

Chennai, Tn, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Key Result Areas: - Prioritized key focus areas for our entire product portfolio in terms of opportunity identification, new product launches, optimizing marketing mix to maximize impact and minimize spend - Developed and implemented marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects - Understanding the competitive landscape - became an expert on competition and how they are positioned - Collaborated with product management and marketing communications to develop product positioning and messaging that resonates with target buyer personas - Developed a marketing plan in conjunction with the marketing team, including key activities and budgets to support existing customers' retention and the acquisition of new customers - Assessed the marketing programs' effectiveness on an ongoing basis and report back to the business on required changes. - Planned the launches of new products and releases of existing products and manage the plan's cross-functional implementation. - Acted as the primary thought leader externally, including speaking engagements and written works - Supported the sales channels; trained them on the problems we solve for our buyers and users; developed internal tools and external collateral, and taught them how and when to use it

Bengaluru, Karnataka, India

Worked as a Product Marketing Manager handling the end-to-end marketing for the company's flagship SaaS product Empuls, which is an employee engagement platform for culture-first organizations. - External communications for the product including newsletters, press releases & product videos- Designing & developing promotional materials such as product marketing videos, case studies, whitepapers etc- Planning and organizing product-based, community-based and industry-based webinars- Marketing planning and budgeting for the North American market for the product- Sales enablement by developing marketing collateral to support sales & pre-sales teams

Trivandrum, Kerala, India

This role is a part of Applexus Leadership Development Program.- Developed product specific digital marketing channels from scratch to generate top of the funnel leads- Strategized, planned and executed Go-To-Market plan for software products- Created persona, buyer’s journey and marketing campaign for product’s specific to geographic locations- Integrated and managed the isolated marketing activities in a structured and efficient way- Managed cross- functional teams for lead-generation, sales, marketing, and product KPIs- Created Blog posts, Webinars, Product Videos, White papers, Website features, Newsletters, Customer stories, website landing pages and developed several documents including the user agreements and contracts- Managed the social media strategies & developed content for different platforms across different channels- Spearheaded a team of 7 people and developed the content for organization’s monthly newsletters- Monitored, copy- edited and proofread all the marketing material and content- Enhanced the design of the landing- page & increased the optimization to ensure excellent customer experience- Organized several promotional digital events, webinars and agency briefings

Bengaluru Area, India

Hands-on leadership as individual contributor and as a guide to the digital marketing team to execute: • Strategic content planning to drive company-wide lead-generation, sales, marketing, and product KPIs• Identification of buyer personas and design targeted compelling contents• Digital Content Marketing: Blog posts, Webinars, Product Videos, White papers, Website features, Newsletters, Customer stories, website landing pages, infographics• Product Marketing: Designing and implementing user guides, documentation, and contribute to sales proposals• Manage social strategy and write content across all channels• Produce Skyl.ai’s weekly and monthly newsletters, Investor updates• Proofread and copy-edit marketing materials• Website landing page design & optimization• Inbound automation with HubSpot tool and growth hacking techniques• Interface directly with sales, product, and design departments• Build strategic partnerships for content creation and delivery• Organizing and emceeing in meetups, trade shows and conferences.

Karnataka, India

Handled the Retail Operation of Brand 'W for Woman' in the state of Karnataka• Media planning and allocation of marketing sends (Print/Digital/Outdoor)• Understanding retail market and maintaining good relationship with vendors and media houses• Exploring various retail and apparel exhibitions and find opportunities to build brand awareness through premium trade fairs• Organizing corporate activity and brand activations in IT Hubs• Responsible for sourcing and printing of marketing collaterals for all projects• Responsible for store and project site branding• Identifying, developing and implementing communication strategy for key media contacts• Reporting direct/digital/FOC marketing plan with Regional Manager every month• Handling store sales team for daily calling and SMS blasts• Negotiating with vendors/media houses for the best deals• Meeting the required targets of lead generation• Exploring new options for marketing• Hands on experience with channel partner events• Working for corporate tie ups and marketing events such as BIG MALL days• Researching on new vendors and latest updates for business implementations• Processing documents for sales and marketing team• Involved in planning for a new project launch• Improving the sales experience by giving the best available technology in various touch points• Increasing Brand awareness and Brand image in the market through customer centric marketing activities

Gurgaon, India

• Developed Business Plan for the Brand Management company’s upcoming International Business Convention “Innovation, Creation & Expansion”• Designed presentations, proposals, emails, sponsorship letters for clients and sponsors of the event• Data Mining, cold calling, client acquisition and client conversion for the company• Scheduled meeting with prospects and presented the event presentations and sponsorship proposals• Marketed the event through various digital mediums such as Social Media Channels, Online News Portals, Blogs etc• Designed the awards for the event, Cinematography of Speakers, Coffee Table Book and workshops• Explored and secured potential event opportunities in Russia, France, Qatar and Dubai

Master Of Business Administration, Marketing

Activities and Societies: Kartavya - The CSR Club : Senior Executive Member Prayaas - The City's Marathon : Event Organiser Foot ball Team.

Bachelor Of Commerce - Bcom, Accounting And Finance

Activities and Societies: Football Badminton Debate Club

Higher Secondary, Business/Commerce, General, A+

Activities and Societies: International Award for Young People NSS/NCC Football team member Badminton tournament winner