Sayora Karabayeva Email and Phone Number

This is a leading Kazakhstan podcast (top 10 Apple podcast in Kazakhstan) about women in business. It is designed in the format of a motivational interview.Responsible for creating and hosting podcasts. Preparing scenarios for episodesInterviewing guests who have expertise in a specific fieldCreating show formats that will appeal to listeners and keep them engagedManaging relationships with sponsorsApplying for grantsCoordinating with designers to create an episode’s contentPreparing for each episode by researching topics or contacting guestsEditing recorded audio files to remove any stutters or other mistakes in speech or audio qualityReviewing listener feedback and responding to questions or concerns from listeners about previous episodesCoordinating with producers to schedule guests for upcoming episodesEditing the final version of each episode, including adding transitions and music

Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.Educating customers, retailers, and distributors about brand products.Creating Instagram content in order to drive brand awareness and attract new customers.Monitoring customer feedback and escalating complaints to the marketing department.Tracking customer preferences, metrics, and media campaigns.Representing the company at product launches, events, and trade shows.Giving social media training and workshops for cosmetologistsMaintaining a positive image of the brand at all times.

Promoting brand on personal Instagram profileWorking closely with sales and marketing staff to conceptualize Instagram marketing campaigns and strategies.Educating customers, retailers, and Instagram followers about METRO products.Creating social media content in order to drive brand awareness and attract new customers (stories, posts, reels)Creating video program content in order to drive brand awareness and attract new retailers and professional participants Monitoring customer feedback and escalating complaints to the marketing department.Tracking customer preferences, metrics, and media campaigns.Representing the company at product launches, events.Maintaining a positive image of the brand at all times.

Design PR strategy for small business and retailConsulting on personal brandConsulting on Instagram marketing for experts and entrepreneurs

Design media plans and media policy Centre of development of Almaty officeDevelop Almaty logo and BrandbookOrganize legislative base for BrandbookOrganize and implement PR strategy Prepare speeches for mayor and other management Organize press-conferences, briefings, prepare speechesDevelop corporate web-site and update social media accountsParticipate in the organization of Universiade 2017

Design media plans and media policy of “People’s IPO” programme• Organize and implement PR strategy of the Fund• Organize press-conferences, briefings, prepare speeches• Develop corporate web-site and update social media accounts• Organize and lead a PR Association of “Samruk-Kazyna Group”• Design sponsorship strategy

Designed media plans and media policy of IT and communication sphere• Organized and implemented PR strategy of e-government• Organized press-conferences, briefings, prepared speeches• Developed official web-site of the Ministry and update corporate blog• Organized educational seminars for press-secretaries of governmental bodies• Designed strategy of development of the effectiveness of governmental press-servicesand transparency of governmental bodies

Designed image policy for AWAGOC• Coordinated the work of PA company• Organized press tours (Thaliand: May, 2009; Singapore: July, 2009)• Proposed media topics and actions to improve the image of AWAGOC• Organized press-conferences, briefings, prepare speeches• Advised the Committee on promotional issues, campaigns, TV broadcasting, etc.• Prepared presentations for committees and business meetings• Assisted the President of Olympic Council of Asia during his visit to Kazakhstan

Designed media plans and media policy for the Ministry• Conducted media research, organized media events (press conferences, briefings)• Implemented general gov. information policy (Road-map, hotline with RK President)• Organized and implemented PR strategy for major international events (UNWTOGeneral Assembly, Vancouver Winter Olympics-2010, Asian winter Games-2011)• Conducted intergovernmental relations and coordinate investors’ relations (KapchagaiZhana Ile project)• Developed monthly and annual analytic reports on the Ministry’s activity to the Prime- minister’s office and President’s AdministrationMaintained business contacts between the UNWTO Secretary-General and the Minister• Provided the participation of the Ministry in international tourism exhibitions and fairs• Drafted speeches and prepared talking points to the Minister