Innovation and Analytics discipline leader, managing a team of Analytical Leads and Project Managers responsible for strategy and management of Customer Journeys• Guided the construction & implementation of American Express' first market to launch the digital onboarding application.• Devise and implement A/B Testing strategy introducing the experimental culture in AMEX.

Highly organized, technically-minded and excellent communicator leading the Business Analytics team for high frequency categories Everyday Living Cell (EDL).• Define annual End-to-End business e-commerce strategy for EDL Categories. • Identify opportunities based on data to strengthen the conversion funnels and customer journeys.• Transform client data into valuable segmented business information to empower trade, category & marketing teams.

Successfully steered data insights, developing and implementing strategy for large scale foundational and product positioning studies and analysis. Data Management solutions, including TGI, Comscore, GWI, and EMarketer.

Led all aspects of audience marketing solutions strategic plan across SMS&P and EPG, managing annual client pipeline and full lifecycle. Additionally, held Project Management responsibilities for Marketing opportunities.