Sarah Worsham Email & Phone Number

Chelsea, Mi, Us

Columbus, Oh, Us

* Responsible for designing robust solution architectures which integrate across complex enterprise architecture which includes eCommerce, CRM, CDP, store systems and loyalty systems. * Drive requirement gathering process across diverse stakeholders in technology, marketing and business groups.* Incorporate emerging technologies into enterprise architecture while maintaining corporate infrastructure governance to drive application development and DevOps roadmaps.Key technologies: AWS, Azure, Kafka, iOS, Android, Snowflake, Adobe Experience Manager, Cordial, Braze, Duel, Responsys

• Created and manage an inclusive online community to empower women in STEM• Enhance visibility and recognition of Women's STEM organizations through strategic content curation• Cultivate a collaborative environment to support career growth and promote lasting success for women in STEM• Record and publish regular Women in STEM podcast• Technologies used: PHP, Google Analytics, Wordpress, MySQL, Google AdWords, Facebook Ads, Podcasting

Santa Monica, Ca, Us

• Responsible for technical delivery of key strategic projects with clients• Provide thought leadership and architecture direction of technical strategy• Partner with cross-functional teams to provide imaginative solutions to complex business requirements• Develop business opportunities with clients• Continuously improve software engineering practices and agile methodologies• Encourage innovation, implementation of cutting-edge technologies and out-of-the-box thinking• Key Product Launch: Responsible for the successful software delivery of a complex consumer-facing build and price application integrating with back-end services, ERP and e-commerce systems for Fortune 100 company (JavaScript front-end, Java back-end within Adobe AEM DXP). Provided software development management, information architecture and client communications, as well as technical project delivery• Team Leadership: Leader of growing team that is responsible for software development and architecture for strategically vital consumer facing applications for Fortune 100 client. Provided regular professional development and training opportunities for team members• LRP & Strategy: Leadership in long-term planning and corporate strategy for business development, process improvement and marketing strategy execution• Product Management: Roadmapping and project management for software development of key software products• Technical Leadership: Architected and designed key XML data, micro services, web services and APIs for use in optimizing performance of client applications including integrations with Adobe Target, Adobe Analytics, and Adobe AEM DXP, as well as CRM, ERP and e-commerce systems• Technologies used: Adobe Experience Manager, Java, JavaScript, Azure, SQL, SAP, REST API, JIRA, Atlassian, XML, ERP, e-Commerce

Santa Monica, Ca, Us

• Orchestrated technical architecture for 11 high-traffic consumer-facing applications for high-traffic and availability Tier 1 automotive website across a variety of brands, locales, and languages with complex system integrations (Adobe AEM DXP, Adobe Target, Adobe Analytics, as well as CRM, ERP & e-commerce systems).• Designed the information architecture for a new vehicle configuration system enabling downstream applications to support consumer selection of features and options on manufactured vehicles.• Led the launch of a ground-breaking multi-national real estate training portal that featured customized training for brokers and agents, integration with Kaltura for video delivery, and cutting-edge architecture.• Technologies used: Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Adobe Target, Java, JavaScript, SQL, JIRA, Atlassian, REST API

Ann Arbor, Mi, Us

• Led technical delivery efforts for the successful launch of in-store ordering kiosks at a national food delivery chain• Oversaw integration of various systems, including in-store payment and cloud-based e-commerce solutions• Established testing lab to support proof-of-concept and rapid prototyping initiatives, ensuring smooth integration with diverse code environments and APIs• Conducted thorough analysis and testing to identify and resolve issues related to integrations and edge-cases• Regularly reported progress updates to senior leadership team, including the CTO and CMO.• Technologies used: Java, JavaScript, Splunk, Atlassian, JIRA, Google Analytics, ChromeOS device management, REST API

St Louis, Mo 63141, Mo, Us

• Product development and technical architecture for vehicle specific content repository, authoring workflows, content taxonomies and information architecture for Tier 1 automotive website, enhancing the user experience for both consumers and dealers.• Managed Perficient's Adobe practice for a major Tier 1 automotive client, overseeing a range of products including AEM, AMC, Target, Analytics, DTM and AEM development.• Led a team responsible for establishing AEM best practices, strategy, governance and application onboarding for Tier 1 automotive AEM stack, ensuring the smooth operation of consumer applications.• Designed the information architecture for AEM consumer applications for a Tier 1 automotive client, improving usability and engagement for end-users.• Technologies used: Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Analytics, Java, JavaScript, JIRA, Atlassian

St Louis, Mo 63141, Mo, Us

• Established Content Management Governance policies and procedures for new Adobe Marketing Cloud implementation at a Tier I automotive company• Worked in conjunction with Creative and Development teams to define Adobe Experience Manager (AEM) practices for content naming and tagging that support use across all Adobe Marketing Cloud services• Led the definition and development of content workflows in AEM for multiple applications within an AEM instance• Led the integration of Dynamic Media service and automated taxonomy structures into AEM content structures• Supported the definition of translation workflows• Created and maintained project documentation for processes and practices• Created Quality Assurance procedures• Managed assigned Project deliverables and milestones• Technologies used: Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Adobe Target, JIRA, Atlassian

• Developed and executed digital strategies for diverse clientele, ranging from international corporations to small businesses across various industries such as manufacturing, retail and e-commerce.• Conducted in-depth analysis and provided actionable recommendations to improve website usability, customer touchpoints, lead generation, social media marketing, content strategy, SEO & SEM, online advertising and overall business, marketing & product integration.• Led technical project management for effective implementation of digital strategies and managed cross-functional teams to ensure successful results.• Technologies used: PHP, JavaScript, Google Analytics, Wordpress, MySQL, Perl, Google AdWords, Facebook AdsKey Client industries include: Manufacturing, eCommerce, Retail, Software, Publishing, Law, Accounting, Medical, Construction, & Marketing.

Charlotte, Mi, Us

• Successfully launched a new product generating $3.4 Million in qualified leads, achieving a 1700% return on investment.• Responsible for product marketing, including development, implementation, measurement, analysis and optimization of integrated digital marketing strategy for actionable insights (lead generation, customer relationship management, product insights, outreach, community building, search engine optimization, search engine marketing, web analytics, social media marketing, email campaigns and online advertising). • Developed, implemented, and optimized integrated digital marketing strategies to drive lead generation, customer relationship management, and community building.• Analyzed primary and secondary data to provide valuable insights for marketing approaches and product improvement.• Provided comprehensive reporting and measurement strategies for all digital campaigns to division leads and executive team.• Managed technical projects including Salesforce CRM, website redesigns, and digital campaign implementations.• Spearheaded social media and content strategy for all company brands.• Technologies used: PHP, Adobe Creative Suite, Google Analytics, Salesforce, Wordpress, MySQL, Google AdWords, Facebook Ads

Southfield, Michigan, Us

Course Developer and Subject Matter Expert for Web Analytics in College of Management. Teaching class online as Adjunct Professor.

Birmingham, Michigan, Us

• Led product ownership and management of BNP Media's complete portfolio of digital products.• Conducted in-depth customer research to identify new business opportunities, resulting in actionable insights that drove the development of a robust product roadmap.• Devised innovative online products, tailored advertising packages, and executed targeted marketing strategies to capitalize on emerging market trends.• Established and oversaw an Internet sales support group, elevating sales effectiveness and delivering high-quality online products.• Technologies used: SQL, JavaScript, Java, Google Analytics, Oracle, CRM, CMS

Birmingham, Michigan, Us

• Boosted corporate online profit by 435% and online revenue by 47% YTD by creating new online products, training the sales force, streamlining product deployment, and identifying new online business opportunities.• Increased flagship publication website traffic by 90% within 10 weeks by optimizing website usability and SEO.• Led a team of 30, including 3 direct-report managers in web programming, design, and ad operations.• Streamlined deployment of new online products across publication websites by standardizing specifications for all online products.• Produced sales training materials, including an online training course, quarterly e-newsletter, and sales-facing website.• Designed advertiser-facing website to boost customer awareness of online products (portfolio.bnpmedia.com).• Technologies used: Java, JavaScript, SQL, Oracle, Google Analytics, CRM, CMS

Birmingham, Michigan, Us

• Led and managed a team of 16 programmers, designers, and ad operations personnel in overseeing the daily operations of up to 120 websites.• Successfully architected, developed and implemented custom software applications for efficient content display and management across all websites.• Directed the migration and redesign of 40+ publication websites to Vignette version 7 within 40 days, optimizing content entry and standardizing online product implementation.• Facilitated the creation of in-house online products by expanding the web and software development teams.• Technologies used: PHP, SQL, JavaScript, Java, Google Analytics, Perl, Oracle, CMS, CRM

Birmingham, Michigan, Us

• Led a team of 6 web designers and programmers to execute successful website projects.• Streamlined workflow efficiency by implementing a ticket system for publisher website change requests.• Enhanced development procedures across multiple publication websites through standardization.• Oversaw the creation and implementation of a customized contextual ad serving system, resulting in improved ad targeting and revenue generation.• Technologies used: Oracle, Java, JavaScript, SQL, Perl, PHP, CMS, CRM

Us

• Designed and developed optimized websites and web applications to enhance user experience and engagement• Implemented effective e-commerce strategies resulting in increased sales revenue for client• Successfully managed technical projects while ensuring adherence to timelines and budgets• Attained high website search engine rankings through targeted SEO efforts• Utilized online advertising to increase visibility and generate leads for clients

Ann Arbor, Mi, Us

• Successfully developed code for nationally recognized eCommerce sites, including Eddie Bauer and 1-800-flowers.• Developed custom code to capture website data and provide accurate statistics to clients on a daily basis.• Designed and created a virtual bouquets application that allowed users to send personalized virtual flowers to friends and family.• Contributed to the launch of one of the first online educational websites from a collaborative of certified universities by providing essential code.• Created an efficient poetry database search engine that enabled users to easily search for poems by title, author, or keywords.• Technologies used: PHP, SQL, Perl, Java

Bachelor'S Degree, Bse, Computer Engineering

Master Of Business Administration (M.B.A.), Strategy