Management of plant-based cafe in San Francisco and 15 employees. Founded in 2015 with annual revenue of $1.8M.• As COO, responsible for all restaurant operations including human resources, plant maintenance, logistics, IT, compliance and vendor relations• As CFO, manage all financial matters including payroll, accounting, bookkeeping, banking, as well as application and acquisition of loans and grants• Responsible for front-of-house operations including hiring & training, point-of-sale systems, customer experience, and menu design• Manage all marketing including social media (Instagram, Facebook ), website design & updates, collateral, and email promotions.

• Responsible for product roadmap, product development and product design (wireframes, specifications, product requirements) that generated $30 million annual revenue• Directed engineering team during build process, refining requirements as needed and adapting product• Managed external and internal QA for all products• Liaison to external marketing contractor to direct online ad campaigns and email marketing to customer base• Direct reports included product manager, product marketing manager, and customer service team

Product consultant for a new web-based, software startup. Duties include product definition and scoping, site architecture, defining use cases and personas, creating UI wireframes and mocks, managing development process, QA, and product launch marketing.

- Defined product roadmap including specific v1 feature set- Hiring manager for principal UX-UI designer- Consulted on marketing and business operations plans for product launch

- Responsible for defining and managing roadmaps for all Jelli products including website, mobile (iPhone & Android), and partner applications for agencies/advertisers and radio stations- Responsible for all product design including UI and UX, including management of external resources- Design and development of real-time, web applications for advertisers to track and manage their radio campaigns on the Jelli platform- Responsible for all content, including audio, on over two dozen Jelli radio stations (radio.jelli.com)- Complete redesign of jelli.com (April 2013) to transition product focus from consumer (radio.jelli.com) to enterprise (stations, advertisers)- Design and development of internal tools and applications for managing content and product features, as well as external tools used by station partners- Product marketing duties including copy-writing, social media marketing, event marketing and audio advertising- Launched a network of Jelli user-controlled radio stations in Turkey (Karnaval)

· Responsible for all Y! Messenger websites covering 29 countries (messenger.yahoo.com). Manage engineering and design teams to support product launches, marketing initiatives and special projects. · Managed complete redesign of Messenger website in 2008 including overall site design, architecture, feature requirements, copywriting, scheduling, development and QA. Site generates $1M in ad revenue annually. · Responsible for installer programs for Windows products. Includes managing remote engineering team, international teams and QA. · Responsible for monetization efforts within Messenger products including creation of new ad units/experiences (graphical and text), advertising programs and acting as product liaison with our inside sales team for training and marketing. · Manage other web-based products and features for Yahoo! Messenger clients including contact import from third party services (messenger.yahoo.com/invite) and Insider, a daily digest that drives $15 million in annual ad revenue and deep engagement with the Yahoo! network. · Responsible for complete redesign of Insider in 2009 which involved brand new design and content, integrations with other Yahoo! products, international launches, and new advertising opportunities that will generate $1.5M incremental revenue annually. · Lead on customer feedback programs, funneling direct customer input to the product teams through several channels, guiding the product team in overall roadmap planning and prioritization. · Founded Yahoo! Messenger Blog (ymessengerblog.com) in 2006 and continue to be sole editor and community manager. Readership at 700k per month and 4,000+ subscribers.

· Activation, engagement and retention marketing for Yahoo! Mail, Messenger and Photos including extensive in-product marketing, merchandising and network-wide campaigns· Developed and implemented global customer contact strategy for Y! Messenger users, optimizing communications with users, creating new channels, and driving $500k value to the Y! network each month· Deep work on product integration development and launches, including Y! PhotoMail and plug-ins program for Y! Messenger· Lead marketer on partner development, implementation and product launch for Pick Up at Target service on Y! Photos.· Marketing lead on User Education initiatives, including online help, tutorials, tours, and driving qualitative research to enhance online education tools· Developed and implemented a live, rich media promotion on the Yahoo! front page for the launch of Y! PhotoMail. Promotion program was later sold to a Y! advertiser for $6MM.

- Responsible for development, implementation and analysis of all customer retention programs including on-site, email and collateral programs.- Designed customer "touchpoint" system to promote to active, inactive and never-active customers at key times in their relationship with Snapfish (e.g. repeat purchase offers, incentives for lapsed users; loyalty rewards)- Design, copywriting and technical launch duties for monthly newsletter "FishFood" and all marketing emails (incl. third-party advertising); duties include maintenance of customer mailing list- Built strong relationship between engineering and marketing to build CRM systems, including in-house outbound email campaign tools. Ongoing analysis of database and backend functionality to ensure optimal use of customer data for CRM purposes.

• Responsible for development, implementation and analysis of all customer retention programs including on-site, email and collateral programs. • Designed customer “touchpoint” system to promote to active, inactive and never-active customers at key times in their relationship with Snapfish (e.g. repeat purchase offers, incentives for lapsed users; loyalty rewards)• Design, copywriting and technical launch duties for monthly newsletter “FishFood” and all marketing emails (incl. third-party advertising); duties include maintenance of customer mailing list• Built strong relationship between engineering and marketing to build CRM systems, including in-house outbound email campaign tools. Ongoing analysis of database and backend functionality to ensure optimal use of customer data for CRM purposes.• Head copywriter for Snapfish.com, Clarkcolor.com, Yorkphoto.com and Mysticcolorlab.com websites. Responsible for all forms of Snapfish customer communication (site, emails, collateral, customer service).

Director, Customer Loyalty & Retention Marketing- Created and implemented all customer loyalty programs including the healthpoints reward program, opt-in email marketing to 75k customer database (campaign creation, targeting, copywriting, html), online account functionality, and development of membership program. Responsibilities included spec writing and production of front-end and back-end marketing projects.; Marketing Manager- Focused on customer acquisition strategies and programs. Managed all online, print, and radio programs, including online and offline promotions. Implemented and grew affiliate program to 15,000 members. Duties also included copywriting (print and radio spots), radio production, management of in-house designers, site statistics reporting, management of portal advertising, and management of $400k+ monthly email marketing program.