Steffan Bankier

Steffan Bankier Email and Phone Number

Senior Director, Growth Creative Strategy @ ARMRA®
New York, NY, US
Steffan Bankier's Location
New York, New York, United States, United States
About Steffan Bankier

With over a decade of experience in launching and scaling consumer brands, I am a seasoned entrepreneur and marketer who thrives on creating value for consumers and businesses. I have a proven track record of developing and executing effective brand and growth strategies, leading cross-functional teams, and delivering results in fast-paced and competitive environments.Most recently, I was the General Manager of Stasis, a DTC supplement brand that I launched from scratch and grew to a 7 figure run-rate and profitability within 12 months. I leveraged my expertise in paid meta and email marketing to build a lean and agile launch model that achieved a LTV: CAC ratio of 3:1. I also have experience in leading innovation, shopper marketing, and e-commerce projects from my experience at Kraft Heinz, VaynerCommerce, and BCG Digital Ventures.I am passionate about the intersection of food, beverages, health, and wellness, and how these domains can improve the lives of consumers and society. I am always on the lookout for new opportunities and challenges in the DTC space, where I can apply my skills and knowledge to create impactful and scalable solutions. I am also an active angel investor, supporting early-stage founders and ventures in the same fields.

Steffan Bankier's Current Company Details
ARMRA®

Armra®

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Senior Director, Growth Creative Strategy
New York, NY, US
Website:
tryarmra.com
Employees:
100
Steffan Bankier Work Experience Details
  • Armra®
    Senior Director, Growth Creative Strategy
    Armra®
    New York, Ny, Us
  • Secret Sauce Studios
    Founder
    Secret Sauce Studios Jul 2023 - Present
    I’ve spent the last 10+ years building brands and generating growth, first at Saatchi & Saatchi, then Kraft Heinz, and most recently, launching Stasis from 0 to a $9MM run-rate in a year. I launched Secret Sauce Studios to help founders grow their DTC brands. Our approach combines a focus on consumer insights with a data-driven mindset, ensuring that each brand is grounded in consumer needs while addressing a major business opportunity. We can help with branding, digital marketing strategy, paid ads, creative development, email marketing, and CRO. And we're expanding our services daily. Reach out to learn more!
  • Thesis
    General Manager, Stasis
    Thesis Feb 2022 - Jul 2023
    New York, New York, Us
    Launched a DTC supplements business that reached profitability and a 7 figure run-rate within 12 months.Developed brand and growth strategy relying on paid Meta & email marketing, reaching a LTV: CAC ratio of 3:1 Led multi-disciplinary team across creative, growth, tech and supply chain, while coordinating across accounting, production, CRO and media buying agencies to create a lean “hub and spoke” launch model.
  • Vaynercommerce
    Sr. Engagement Manager
    Vaynercommerce Jul 2021 - Feb 2022
    Culver City, California, Us
    VaynerCommerce is a leading growth marketing consultancy that builds, designs, and executes the roadmap to success with a distinct focus on acquisition, conversion, retention, and increased LTV.As a Sr. Engagement Manager, I coordinated the launch of a celebrity-backed e-commerce apparel brand, directing internal teams to develop paid social and email strategies, leading to selling out of the first drop in <10 min.I also led the repositioning of a line of IoT devices for the US market, interfacing directly with the C-Suite of a Canadian Public Company and led internal teams to develop paid media strategies, as well as full web and product rebrand.
  • The Kraft Heinz Company
    Sr. Associate Brand Manager, Shopper Marketing Lead: Publix & Heb
    The Kraft Heinz Company Jul 2020 - Jul 2021
    Chicago, Il, Us
  • The Kraft Heinz Company
    Senior Associate Brand Manager, Innovation Group
    The Kraft Heinz Company Jul 2019 - Jul 2020
    Chicago, Il, Us
    - Launched a platform of frozen plant-based snacks aimed at children 4-6, consisting of three SKUs set projected to generate a combined $100M in topline sales by its first full year in market.- Managed $3M budget for research and agency fees, as well as Finance, R&D, Culinary, Operations, Sensory & Regulatory teams ensure successful delivery based on three year timeline.- Led thought leadership initiative which analyzed the go to market strategies of leading CPG startups and identified insights aimed at reducing commercialization process from two years to six months.
  • Bcg Digital Ventures
    Mba Venture Architect Summer Intern
    Bcg Digital Ventures Apr 2018 - Jul 2020
    Manhattan Beach, California, Us
    - Launched IoT venture, securing 1st pre-revenue LOI in BCG’s history, successfully raising $10M from Fortune 50 client.- Led engineering and design teams to mine data to direct product development and pricing strategy, built five year P&L projected to generate $100M in revenue, developed organization structure and hiring plan for 120 employees.
  • Alice - Hospitality Operations Platform
    Head Of Growth
    Alice - Hospitality Operations Platform Apr 2015 - Aug 2016
    New York, Us
    - Conceptualized and executed customer acquisition strategy for SaaS startup by analyzing conversion funnel and launching a lead generation campaign focused on NYC hoteliers, leading to $30M in funding by Expedia.- Developed hiring and sales training program, scaling Sales & Marketing teams to over 50 employees worldwide.- Formulated sales strategy which quadrupled client base of C-level hospitality executives, generating $100k+ in ARR.
  • Public House
    Co-Founder + Ceo
    Public House Mar 2012 - Mar 2015
    - Established international supply chain and secured necessary governmental licenses to launch four SKUs of boxed wine products in TN and NY, secured $50k in crowdfunding and $350k in seed funding from leading NYC angel investors.- Negotiated sales contracts with Whole Foods, Fresh Direct, and 100+ independent retailers as well as the largest beverage distributor in NY tristate, increasing visibility in key accounts.- Built five person founding team, and managed a salesforce of 16 professionals, growing sales to $500k in ARR.
  • Saatchi & Saatchi
    Strategic Planner
    Saatchi & Saatchi May 2011 - Feb 2012
    London, Greater London, Gb
    Managed innovation brainstorm, bringing together 50+ senior client personnel and 10+ partner agencies, launched a campaign to refresh Green Giant brands for General Mills.
  • Wunderman
    Strategic Planner
    Wunderman Jul 2010 - May 2011
    Launched Johnnie Walker’s “House of Walker” tasting events, generating over 5.8M social media impressions and increasing Facebook fan base by 157%.

Steffan Bankier Skills

Strategy Marketing Advertising Business Development New Business Development Entrepreneurship Creative Direction Management Strategic Planning Social Media Marketing Startup Development Digital Strategy Start Ups Brand Management Branded Content Customer Insight Wine Sales Startup Marketing Branding Social Media The Boxed Wine Market Sales Strategy Development Of Sales Hospitality Hospitality Consulting Hospitality Service Saas

Steffan Bankier Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Master Of Business Administration - Mba
  • University Of Pennsylvania
    University Of Pennsylvania
    Consumer Psychology
  • Nyu School Of Professional Studies
    Nyu School Of Professional Studies
    Hospitality Administration/Management
  • The Dwight School
    The Dwight School
    Awarded International Baccalaureate Diploma

Frequently Asked Questions about Steffan Bankier

What company does Steffan Bankier work for?

Steffan Bankier works for Armra®

What is Steffan Bankier's role at the current company?

Steffan Bankier's current role is Senior Director, Growth Creative Strategy.

What is Steffan Bankier's email address?

Steffan Bankier's email address is sb****@****ail.com

What is Steffan Bankier's direct phone number?

Steffan Bankier's direct phone number is +191795*****

What schools did Steffan Bankier attend?

Steffan Bankier attended University Of Michigan - Stephen M. Ross School Of Business, University Of Pennsylvania, Nyu School Of Professional Studies, The Dwight School.

What are some of Steffan Bankier's interests?

Steffan Bankier has interest in Food And Beverage Startups, Health, Jimi Hendrix, Environment, Science And Technology, Fitness, Internet Of Things, Visual Arts, Tech, Horror Films.

What skills is Steffan Bankier known for?

Steffan Bankier has skills like Strategy, Marketing, Advertising, Business Development, New Business Development, Entrepreneurship, Creative Direction, Management, Strategic Planning, Social Media Marketing, Startup Development, Digital Strategy.

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