I am a Service Designer with a passion for creating great user experiences that meet the sweet spot between desirability, viability and feasibility. I achieve this through a Human-Centred Design (HCD) methodology that allows me to work with customers and stakeholders to identify user needs within a system or service in order to design better human experiences.I have a proven track record of embedding an experience-led approach to my work, from the framing of problems and opportunities, to ideation, design and delivery of tangible user experience and service design artefacts. My extensive experience within the digital space has seen me work within a number of cross-functional agile teams delivering customer and user centric methodologies to help inform continual product and process improvement.Key capabilities: CX, UX, Service Design, Workshops, Stakeholder management, User experience, Experience design, Digital strategy, Prototyping, Wireframes, Customer Journey mapping, Empathy mapping, User stories, Archetypes, Personas, Lean UX, Design Thinking, Double diamond, Ethnographic research, Contextual Inquiry, Business analysis.