Helping Landscape & Snow Contractor businesses and their employees thrive.

Helped build the Landscape & Snow Industry's leading product with an amazing team.

Jan 2019 - Current SVP, Digital, Account & InnovationLaughlin Constable Inc, Milwaukee, WI• Executive Committee and Digital Leadership Team member driving overarching agency strategic direction and continued digital growth.• Responsible for client digital and marketing strategy, leadership, growth, team management, and profitability.• Digital product design leading across teams from Strategy to UX, Analytics, Engineering.• Head of digital engineering discipline, including process management, technology adoption, innovation, and professional development for front-end, back-end, and quality assurance disciplines.• Responsible for building agencies data engineering practice• Lead client online lead generation transformation resulting in 20% to 40% reduction lead to sales time and top sales month in company history.• Led full rebrand and omnichannel marketing campaign from research to strategy to execution. Overhauled client's customer-facing touchpoints including identity, retail signage, point-of-purchase, web, digital, SEO, email, social, CRM, tv/video, and radio. Achieved top sales month for the national automotive & finance leader within three months of launch.• Built and managed a multi-million-dollar relationship through collaboration with C-Suite decision makers, excellent strategy, and project execution to grow the relationship 5X beyond the first project scope.

• Team management & client strategic leadership across digital and traditional executions. Responsible for marketing excellence and expert guidance in web, mobile, SEM, SEO, CRM, video, social, CRM, and Marking Automation.• Executed strategic re-platform and redesign of customer's digital properties and marketing automation leveraging analytics insights and customer research to drive a 27% increase in lead to sale conversion rate.• Led company innovation lab to explore new areas, including AI, AR, voice, natural language processing (NLP), predictive analytics, machine learning, and thought leadership. Sold the agency's first AI, NLP, and Voice projects to drive sales growth.• Closed two new clients on the same day, representing 30% of the agency's annual new business revenue.• Led media mix optimization for $20M in working media for a multi-national CPG client, including SEM, TV, print, and Amazon.• Digital summit presenter with survey rating in top two presentations

• Digital expert across all digital clients, web, CMS, SEO, SEM, Email, mobile, and analytics focusing on continuous optimization leveraging data-driven decisions and A/B testing. 18% conversion lift for a national manufacturer with B2B and B2C channels.• Project leadership for team cross-functional team of 50+ across user experience, strategy, creative, analytics, and development driving 10X revenue growth and building agencies second-largest client• Won a new client through a 30-day plan to prototype launch with full creative, content, and technology execution• Led agencies second-largest account to 55% contribution margin when average account contributions typically range from 30% to 50%• Designed CRM segmented marketing campaign for multi-billion-dollar national retailer's loyalty program driving highest single-day promotion, 100k+ visitors• Keynote presenter on digital trends, two-time presenter invitee to client's annual strategic planning series