Steve Bartholomew Email and Phone Number

As Vice President, Group Director of Digital Investment at Digitas, I spearhead the strategic oversight and execution of our digital media investments, encompassing search, social, and programmatic channels. In my role, I ensure that these investments not only drive performance but also align seamlessly with overarching strategies and eCommerce initiatives.I lead a talented team dedicated to optimizing digital media spend, maximizing ROI, and achieving key business objectives for our primary client—a leading CPG brand specializing in OTC medication. My focus is on harnessing data-driven insights to refine our approach, enhance campaign effectiveness, and deliver measurable results.By integrating digital investment strategies with broader marketing goals, I strive to elevate our client’s market presence and foster impactful, innovative solutions in a dynamic digital landscape.

• Oversee/manage multiple Search & Display accounts across several verticals, including fashion, health, education, non-profit & others, to drive e-commerce sales or lead generation• Created departmental procedures/processes for management, optimization & analysis of accounts• Migrated the agency’s search platform from the Adobe stack to Google stack• Participated in RFPs & pitches to grow the portfolio of clients within Mercury’s digital business• Coordinated efforts between TV media, digital media & ad operation teams to drive direct response performance

• Built/managed several paid search accounts within an enterprise-level strategy for a Fortune 500 financial services company via Search Ads 360• Trained/managed several remote & in-house Search Analysts for day-to-day account management• Consulted with media, operations & account teams to ensure coordinated efforts• Formulated/executed media plans, robust testing, optimization & budget management of $12MM - $14MM annually

• Built/managed 70+ Search & Display accounts across many verticals, totaling $2MM in annual spend, for small to mid-sized businesses which drive engagement via e-commerce, lead gen, phone & in-store purchases• Led a team of 2 Search Analysts, ensuring client goals are met & best practices implemented• Conducted client calls for reviewing performance or planning future media strategies