Sarah Bast Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania

Created a specialized team focusing on Point of Care, Electronic Health Records, and Telehealth media and partnerships.Led Point of Care at PHM, ensuring all Groupe health & wellness clients have access to best-in-class strategy, data automation and activation.Served as the expert in Point of Care channel for PHM, Publicis Health, & Publicis.

Philadelphia

Channel and audience agnostic by virtue of having expertise in several areas & being deeply knowledgeable about breadth of marketing options.Relationship lead and primary point of contact for media and procurement with top pharma company. Point of escalation on any and all work and key value exchange negotiations.Owner of strategic discussions; articulates.

Greater Philadelphia Area

Philadelphia

Exercises broad-based organizational leadership by being a cross-functional leader.Relationship lead for primary point of contact for media and procurement with top pharma company for a digital media AOR assignment.Owns media strategy and execution of key accounts and provides direction, management and leadership to media team.

Greater Philadelphia Area

Lead the ideation and conception of digital media strategies and recommendations for pharmaceuticals clients including AstraZeneca, Shire, and Abraxis BioScience.Work hand-in-hand with marketing, creative, analytics and offline media agencies to create integrated cross channel media solutions for consumer and healthcare professional campaigns.

Philadelphia

(Beyond Interactive)Responsible for comprehensive management of GSK’s brands with oversight from Digital Strategy Director. Included the management of industry/category knowledge, marketing planning, campaign implementation/execution, and performance tracking/analysis.Located on-site with clients.

Developed interactive plans and media analyses for clients including BP Lubricants – Castrol, Johnson & Johnson – Acuvue, Pepcid, Reach, and Colgate-Palmolive – Mennen Speed Stick.Managed relationships with client Brand Managers to ensure corporate standards and brand requirements were met.

Princeton, NJ

Oversaw design and deployment of internal communications campaigns for enterprise deployments, process changes, and implementations in collaboration with global IT.

Supervised national and regional promotions with partners such as, Verizon, RadioShack, Comcast, Coca-Cola, and MasterCard to ensure brand integration in support of Universal Orlando’s key events and resort destination branding.Developed, pitched, and executed radio promotions in New York, Boston, Philadelphia, and Detroit markets.

Assisted Senior Vice President of Marketing and Business Operations for the NY Knicks with field positioning, sponsorships, entertainment marketing, special events, and administrative duties.

Assisted Accommodations and Production Managers for NBC Olympics in the areas of production logistics, accommodations, accreditation, transportation, and medical information.Managed the hiring process of 150 Runners for the Winter Olympic Games.Researched and gathered information for NBC Olympics information book/website and welcome packet.

Bs, Recreation & Park Management

Activities and Societies: Honors, Business Marketing Minor, Blue Band Majorette, THON Morale Team and Dancer

2000 Olympics Study Abroad Program