Aleksandra Bessonova Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles Metropolitan Area

Los Angeles, California, United States

First hire of PERFECT NUMBER, an LA-based cultural platform for women offering a direct-to-consumer fashion brand and a digital magazine.- Produced videos, lookbooks, campaigns, and e-com shoots for the brand's launch and following 5 collections with high-level talent, including budget and timeline, casting, crew and location scouting, securing required permits and equipment. Projects are featured in Vogue, Dazed, WWD, Interview, Milk, Metal Magazine among others; - Produced a short film 'Faces of Femininity' in collaboration with award-winning director Erica Eng; - Produced special events including Wholesale Showroom in Paris (2019), Reference Festival booth (Berlin), Yola Dia and ComplexCon Festivals (Los Angeles);- Managed design and software development teams, website updates, special projects, digital and print materials. Oversaw company calendars, technology sourcing, and online store. - Developed systems for inventory management, markdowns, customer service, and custom integrations with Shopify. - Created marketing strategy, multi-channel content calendars, affiliate marketing programs, and PR campaigns. Helped grow company’s Instagram presence to 17K followers.

- Developed online-ed courses for non-profit focused on media, architecture, design & urban development. This includes managing all elements of original video content including pre-production, production and post-production process, planning, scheduling, directing and shooting, motion graphics, sound and editing and deployment;- Led creative development of long-form content, syllabus creation, research, coordination, and hiring and interviewing experts;- Sourced b-roll, images, and other supplemental materials to help bring each course to life;- Worked cross-functionally across internal teams including Marketing, Design & Development, and Finance;- Created custom learning programs for local and international institutions, government organizations, public schools, business accelerators, and private clients (IKEA, Samsung, Adidas, and Gazprom;- Managed event productions with 2K+ attendees for the Strelka Summer Public Program;- Led workshops and facilitated public panel discussions for Institute Partners including Forum Molgorod in Voronezh, International Cycling Congress in Moscow, and others.

- Developed content strategy and the timeline for the educational platform launch (Active Age with Mastercard) that acquired 1 million users in the first two months;- Managed the team of 10 experts to create online courses with both written and video content;- Came up with the visual language for courses, produced and directed over 20 video classes; - Worked with the Line Producer to ensure that each production stays within budget.

Moscow, Russian Federation

- Served under the Head of Production to produce daily news for Moscow 24, the main city TV channel with audience over 4,5 mln households; - Managed a team of 15 producers to enforce the timely development of news stories that make up to 50% of the channels broadcast;- Oversaw editing of daily news materials by communicating vision and direction to the editors; Created briefs for motion design, sourced b-roll and supplemental visuals;- Produced major live broadcasts with the network’s reporting team and responded to breaking news stories including Presidential Elections, Moscow City Day, Mikhail Khodorkovsky's pardon, Pussy Riot arrest and trial, Sochi Olympics; - Assisted in developing and launching “Evening” -- a talk show that won the 2014 TEFI award for Best Information Program of the Year;- Worked within tight timelines and juggled multiple productions simultaneously.

Project Management

Master Of Public Relations, Public Relations, Advertising, And Applied Communication