AQUILINE AERIE, INC. – MOUNT LAUREL, NJ | JULY 2023 - PRESENT Owner | Agent | Coach▪ Aquiline Aerie, Inc. is the parent company of Aquiline Coaching and Aquiline Talent Agency, which cater specifically to professionals in news, entertainment, and media. At the heart of Aquiline Aerie is the belief that our clients can be the best versions of themselves when they are connected with who they are and the work they do. By creating awareness and alignment personally and professionally, we… Show more AQUILINE AERIE, INC. – MOUNT LAUREL, NJ | JULY 2023 - PRESENT Owner | Agent | Coach▪ Aquiline Aerie, Inc. is the parent company of Aquiline Coaching and Aquiline Talent Agency, which cater specifically to professionals in news, entertainment, and media. At the heart of Aquiline Aerie is the belief that our clients can be the best versions of themselves when they are connected with who they are and the work they do. By creating awareness and alignment personally and professionally, we partner with our clients to help them achieve balance, focus, and clear direction pointing toward success - whatever success looks like for them. In addition overseeing operations for both companies, Cassidy's duties include the following: At Aquiline Coaching▪ Runs group coaching and one-on-one coaching sessions with executives, on-air talent, writers, producers, directors, marketing, advertising and public relations professionals in news & entertainment.▪ Partners with clients to unlock their potential and identify opportunities ▪ Researches new methods of coaching and training tools, keeping up with the latest industry trends▪ Helps executives design leadership and team dynamic plans for organizations▪ Delivers assessments and instruments including Myers-Briggs Type Indicator to clients and teamsAt Aquiline Talent Agency▪ Identifies opportunities for clients, facilitates meetings, and negotiates contracts for clients ▪ Works with both on-air talent and producers to secure partnerships ▪ Oversees public relations and social media strategies for clients Show less

With the rapid growth of Newsmax, I was promoted to exclusively focus on the booking department. I built an outstanding team culture to support bookings across all Newsmax Media (TV, Radio, and Podcast). I worked cross-functionally with executives across divisions including advertising, publishing, marketing, social media, and distribution.As the network grew to a “Top 4 Cable News Network,” I advanced the bookings department to deliver 750+ bookings weekly and we launched more than 21… Show more With the rapid growth of Newsmax, I was promoted to exclusively focus on the booking department. I built an outstanding team culture to support bookings across all Newsmax Media (TV, Radio, and Podcast). I worked cross-functionally with executives across divisions including advertising, publishing, marketing, social media, and distribution.As the network grew to a “Top 4 Cable News Network,” I advanced the bookings department to deliver 750+ bookings weekly and we launched more than 21 shows during my tenure at Newsmax. During my time we revolutionized internal cadences to spur increased collaboration, productivity and culture. An environment unlike any other, I created a team that was highly collaborative, unlike any other in cable news. We had a team booking strategy that was creative and supportive of the programming, supported partnership initiatives.Highlights included:✓ Championed development of guest vetting process and policy to ensure credibility and credentials of booked talent, safeguarding programs from underqualified bookings.✓ Spearheaded design and development of proprietary booking software to automate and modernize information capture and increase productivity concerning guest bookings.✓ Initiated development of tactical handbook that delineated processes and standards to optimize, streamline, and create transparency across department that would be the guidebook for all bookings.✓ Trusted brand ambassador at conferences and meetings including CPAC, National Religious Broadcasters, and Capitol Hill meetings. Show less

I was brought into Newsmax while still in its infancy to build out both the Booking and Casting / Talent Departments. I directed the development of all business processes, operating cadences, strategic action plans, and internal talent relations tactics for both booking and talent departments. I partnered with theCEO and EVP of Programming to share forward network strategy on both talent and guest booking. By way of talent, identified, screen tested, negotiated and signed both talent and… Show more I was brought into Newsmax while still in its infancy to build out both the Booking and Casting / Talent Departments. I directed the development of all business processes, operating cadences, strategic action plans, and internal talent relations tactics for both booking and talent departments. I partnered with theCEO and EVP of Programming to share forward network strategy on both talent and guest booking. By way of talent, identified, screen tested, negotiated and signed both talent and contributors. With an exceptional eye for talent, I identified some of the networks top talent to this day - including daytime, primetime and reporter roles. As for the booking department, I promised our CEO that Newsmax would be the best place people were booked and that we would have an outstanding reputation and we achieved that under my guidance! Wins during this time included:✓ Built vision for and steered deployment of collaborative booking model to spur sharing of contacts across programs and ensure top bookings appeared on other programs on the network.✓ Trusted resource in presenting top candidates by managing screen tests; leading outreach to agents and talent requesting reels, resumes, and talent interviews; and overseeing daily guest and contributor bookings.✓ Discovered talent – including one of the network’s top reporters – by identifying, screen-testing, and signing on-air talent as hosts and contributors for daytime and primetime programming. Show less

Brought in as the first Booking Producer responsible for setting up the team of Booking Producers for the original programming they were launching starting in December 2019. Concurrently, was also responsible for identifing talent for the network.

With a trifecta of skills across talent relations, guest booking, and event management, I founded Squared Away Productions more than a decade ago to partner clients with celebrities, politicians, and industry titans to support TV, film, and event projects. I supported diverse industries and organizations with projects that included the following:✓ AARP-TV: Booked guests – major names, elected officials, and experts – for 3 seasons of TV program “Inside E Street,” which was geared toward 55+… Show more With a trifecta of skills across talent relations, guest booking, and event management, I founded Squared Away Productions more than a decade ago to partner clients with celebrities, politicians, and industry titans to support TV, film, and event projects. I supported diverse industries and organizations with projects that included the following:✓ AARP-TV: Booked guests – major names, elected officials, and experts – for 3 seasons of TV program “Inside E Street,” which was geared toward 55+ audience and aired on PBS stations.✓ CINDY ZOOK ASSOCIATES (CZA): Executed corporate retreats, training sessions, and meetings; navigated executive strategy sessions; and administered Myers-Briggs Type Indicator (MBTI) assessment for CZA clients, including NASA, The World Bank, Federal Aviation Administration, and Department of Transportation. ✓ NATIONAL GEOGRAPHIC: Secured important innovators, scientists, and CEOs for round table dialogue centered around future of biofuels at National Geographic HQ in D.C.✓ THE GEORGE WASHINGTON UNIVERSITY: Booked 10-person political panel of both Republicans and Democrats for televised discussion.✓ NATIONAL MILITARY FAMILY ASSOCIATION: Organized sponsored events – summits, luncheons, galas, and receptions – on Capitol Hill and booked elected, military, and appointed officials.✓ RETIREMENT LIVING TELEVISION (RLTV): Booked special projects, including Prime Votes with Cokie Roberts and Sam Donaldson, Danger Zone with Amb. Richard Carlson, Bookmark, a 9/11 special, and RLTV’s Meals on Wheels.In 2019 I put Squared Away Productions on hold to go in house at Newsmax, where I spearheaded the Booking, Casting and Talent departments. In light of that most recent experience Squared Away is undergoing some exciting changes...more to come soon! Show less

Initially hired to plan the organization’s 40th anniversary gala in 2009, continued on with NMFA until October 2010, leaving to start Squared Away Productions, when NMFA came on board as SqA’s first client. Accomplishments included:▪ Planned multi day summit at Georgetown University: First Lady Michelle Obama as the keynote speaker▪ Planned Organization’s 40th Anniversary celebration: A multi-day celebration including event management, sponsorships, VIP travel and lodging, an award… Show more Initially hired to plan the organization’s 40th anniversary gala in 2009, continued on with NMFA until October 2010, leaving to start Squared Away Productions, when NMFA came on board as SqA’s first client. Accomplishments included:▪ Planned multi day summit at Georgetown University: First Lady Michelle Obama as the keynote speaker▪ Planned Organization’s 40th Anniversary celebration: A multi-day celebration including event management, sponsorships, VIP travel and lodging, an award process and ceremony, and a robust audio-visual program. Culminated with a reception for 1,000 people at the Ronald Reagan Building in Washington D.C. ▪ Organized multi-day training programs for Operation Purple camp counselors. Organized multi-day leadership training program complete with travel and lodging for camp counselors to support camps attended by military children Show less

Moving to the opposite side of Public Relations, took a role as a TV Booking Producer, receiving pitches from Publicists for a 2-hour, live, daily morning news program (note: RLTV later became a client of SqA). The executive who hired me would go on to become the EVP of Newsmax, and hand-select me to start Newsmax’s Booking Department in 2019. ▪ Secured guest interviews for start-up, daily news program designed to appeal to a 55+ audience

Coordinated traditional and non-traditional interviews and photo shoots, oversaw day-to-day media relations on designated programs, escorted talent to speeches and to red carpet events, was talent liaison to media and worked with stylists.