Susan B. Clark

Susan B. Clark Email and Phone Number

Senior Strategist and Creative Lead @ The Shift Network
San Rafael, CA, US
Susan B. Clark's Location
San Rafael, California, United States, United States
About Susan B. Clark

CAREER SUMMARY:I craft immersive and interactive content across diverse platforms, igniting engagement and driving impactful experiences across family, technology, home, motors, education, health, real estate, e-commerce, business, news, pop culture, and entertainment verticals.SKILL SET:> Writes smart, engaging, and distinctive copy -- blogs, scripts, ad campaigns, and various marketing collateral> Creates original video content that drives conversions and engagement> Oversees content marketing strategy using data that reaches targeted audiences in unique and differentiated ways> Drives content creation using social intelligence and analytics to optimize engagement and inform future topics> Manages a complex, multi-platform editorial calendar and content development plan> Utilizes engagement drivers and how to tap into social media, user-generated content, and influencer marketing> Establishes editorial standards, as well as the voice and tone of the brand> Works collaboratively with multiple stakeholders to determine the vision, content scope, dev plan, and execution

Susan B. Clark's Current Company Details
The Shift Network

The Shift Network

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Senior Strategist and Creative Lead
San Rafael, CA, US
Employees:
88
Susan B. Clark Work Experience Details
  • The Shift Network
    Senior Strategist And Creative Lead
    The Shift Network
    San Rafael, Ca, Us
  • The Shift Network
    Sr. Content Strategist / Video Producer & Editor
    The Shift Network Aug 2020 - Present
    Petaluma, California, Us
    The Shift Network promotes personal transformation through learning, while empowering a global movement of people who are creating an evolutionary shift of consciousness and pursuing a more enlightened society built on principles of sustainability, peace, health, and prosperity. I develop new courses (from healing racial inequity to bee shamanism) with world-renowned faculty members (including but not limited to -- Rev. Michael Beckwith and Russ Hudson to Mirabai Starr and Twelfth Tai Situ Rinpoche), as well as create marketing copy and videos for our transformational 'education, media, and events' network on the planet.
  • Whowhatwhy
    Editor
    Whowhatwhy Apr 2020 - Mar 2021
    New York, Ny, Us
    Focus on refining, adding clarity to, and fact-checking our investigative pieces -- maintaining WWW's rigorous, relentless, and scientific standards to 'forensic' journalism.
  • Zazzle
    Director Of Content Marketing & Community
    Zazzle Aug 2014 - Sep 2020
    Redwood City, Ca, Us
    •Led production cycle of editorial, multimedia and graphic-design storytelling from conceptualization through planning and execution•Established scalable content strategies aligned with our vision and purpose, in collaboration with product, engineering and customer service •Utilized relevant data to produce effective content to grow audiences and build engagement•Built and led a global editorial team creating blogs, emails, social media, syndicated publications, videos, e-books, etc.•Maintained high standards of clarity, effectiveness and style, ensuring that all of our content is on-brand and follows SEO best practices•Wrote and managed all outward communications and PR, while also soliciting media interest and coverage
  • Ebay
    Director Of Strategy & Content
    Ebay Jul 2011 - Jun 2014
    San Jose, Ca, Us
    •Wrote and edited magazine-style content for category verticals – Auto, Home, Fashion, Baby, Electronics and Small Business. •Produced original, ADDY award-winning web series modJOBs and Done in 60 Seconds.•Created incentivizing, interactive tools that drive user engagement and loyalty.•Managed in-house editorial team and curate outside syndication providers.•Drove innovation on emerging platforms based on industry trends.Accomplishment/s:•In 2013, eBay content has supported and influenced over $100 MM in ad revenue and sponsorship opportunities.•Led social media strategy, where we grew Facebook followers by 1640% within 6 months.•Created a more incentivized People’s Picks program that increased user participation 928% from the previous year.•Developed better branded content pages that have seen a 27% YOY increase in engagement, helping drive GMB.
  • Cluck Productions
    Strategy & Content Director
    Cluck Productions May 2007 - Oct 2011
    •Helped companies define the strategy to drive and monetize their online businesses. •Created and maintained editorial calendars for content and social media outreaches.•Championed better website UX/user experience and helped automate and templatize ongoing communications. Accomplishment/s:•In three months grew Cyworld’s monetization efforts by 27% via the sale of branded online virtual goods.
  • The Tonight Show With Jay Leno / Nbc.Com
    Head Of Digital Content
    The Tonight Show With Jay Leno / Nbc.Com Nov 2001 - May 2007
    •Managed website, including site architecture, design, programming and content.•Added original ancillary content and grew online return user base by 19.7%.•Developed original web series - The John and Ross Show.•Created cross platform sponsorship opportunities for NBC, Ford and Toyota.Accomplishment/s:•By using cross-platform distribution, increased the user base in the 18-to-34-year-old adult male demographic by 5%.•Grew the site from a 1-page guest listing to the number #1 site on NBC.com.
  • Msn /
    Co-Managing Editor
    Msn / "Access Hollywood" Oct 2001 - Oct 2002
    •Pitched and conceived story ideas, wrote and edited news and feature articles for the website.•Broke news stories online that culminated in national coverage.•Defined strategic direction for AH content coverage to meet business objectives.•Managed a team of writers, photo editors, producers and designers. Accomplishment/s:•Added interactive elements to the site (polling, etc.) whose results were fed back into each broadcast.
  • Spiderdance
    Senior Producer
    Spiderdance Jun 2000 - Oct 2001
    •Developed and executed new iTV projects (NBC’s “Weakest Link, “ GSN’s “Inquizition”).•Managed all design and editorial decisions, as well as scheduling and budgeting.•Led production teams made up of designers, programmers and writers. Accomplishment/s:•Won 2 Bandie Awards for Best 2-Screen iTV implementation.
  • Sony Online Entertainment
    Senior Producer
    Sony Online Entertainment Aug 1999 - Sep 2000
    San Diego, Ca, Us
    •Wrote creative specs and managed all creative and editorial decisions. •Supervised team of programmers, designers and associate producers to maintain product integrity and business objectives. •Created ancillary portal of activities to drive monetization, engagement and customer satisfaction. Accomplishment/s:•Created one of the first multiplayer Web games around the popular "Dating Game" TV franchise.
  • Checkout.Com
    Senior Producer/Managing Editor, Music Division
    Checkout.Com 1998 - 1998
    •Developed the music division of this e-commerce start-up featuring content, community and commerce.•Maintained editorial calendar, assigned, edited and wrote reviews and interviews with industry insiders.•Supervised a team of 12 writers, designers, and researchers. Accomplishment/s:•Designed 'P(L)AYoffs,' games interspersed throughout the shopping experience, that increased site retention.
  • Gte Mainstreet Interactive Television
    Senior Content Producer
    Gte Mainstreet Interactive Television 1995 - 1998
    •Created, wrote and produced six original iTV show series (Virtuality, Off the Wall, It’s Not About Sex, Popcorn & Trivia, etc.)•Wrote creative and navigational specs and oversaw post production of each video project.•Booked talent and negotiated contracts. Accomplishment/s:•Produced the most robust iTV programming to that time, running the gamut from kids' programming to game shows.
  • Merkley Newman Harty
    Exec. Assistant To President & Cco
    Merkley Newman Harty 1991 - 1995

Susan B. Clark Skills

Social Media Marketing Social Media Content Management Online Marketing Video Digital Media User Experience Advertising E Commerce Blogging Television Strategy Content Strategy New Media Facebook Editing Digital Marketing Content Development Entertainment Copywriting Social Networking Creative Direction Digital Strategy Multimedia Editorial Journalism Video Production Online Advertising Email Marketing Mobile Marketing Web Video News Games Gamification Virtual Goods Online Marketing Analysis Online Journalism Publishing Video Games Storytelling Web Analytics Wordpress Press Releases Web Content Management Sem Web Content Interactive Advertising Post Production Feature Articles

Susan B. Clark Education Details

  • Ithaca College
    Ithaca College
    Communications Innovation
  • Florida Atlantic University
    Florida Atlantic University
    Humanities & Journalism

Frequently Asked Questions about Susan B. Clark

What company does Susan B. Clark work for?

Susan B. Clark works for The Shift Network

What is Susan B. Clark's role at the current company?

Susan B. Clark's current role is Senior Strategist and Creative Lead.

What is Susan B. Clark's email address?

Susan B. Clark's email address is sb****@****hoo.com

What is Susan B. Clark's direct phone number?

Susan B. Clark's direct phone number is +165087*****

What schools did Susan B. Clark attend?

Susan B. Clark attended Ithaca College, Florida Atlantic University.

What are some of Susan B. Clark's interests?

Susan B. Clark has interest in Animal Welfare, Children, Arts And Culture.

What skills is Susan B. Clark known for?

Susan B. Clark has skills like Social Media Marketing, Social Media, Content Management, Online Marketing, Video, Digital Media, User Experience, Advertising, E Commerce, Blogging, Television, Strategy.

Who are Susan B. Clark's colleagues?

Susan B. Clark's colleagues are Mishaddia Foucher, Tree Franklyn, Kyle Thompson, Nashalla Gwyn Nyinda, Melinda Stephanie, Amy Davis, Josh Wise.

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