Susan B. Clark Email & Phone Number

San Rafael, CA, US

Petaluma, California, US

The Shift Network promotes personal transformation through learning, while empowering a global movement of people who are creating an evolutionary shift of consciousness and pursuing a more enlightened society built on principles of sustainability, peace, health, and prosperity. I develop new courses (from healing racial inequity to bee shamanism) with.

New York, NY, US

Focus on refining, adding clarity to, and fact-checking our investigative pieces -- maintaining WWW's rigorous, relentless, and scientific standards to 'forensic' journalism.

Redwood City, CA, US

• Led production cycle of editorial, multimedia and graphic-design storytelling from conceptualization through planning and execution
• Established scalable content strategies aligned with our vision and purpose, in collaboration with product, engineering and customer service
• Utilized relevant data to produce effective content to grow audiences and build engagement
• Built and led a global editorial team creating blogs, emails, social media, syndicated publications, videos, e-books, etc.
• Maintained high standards of clarity, effectiveness and style, ensuring that all of our content is on-brand and follows SEO best practices
• Wrote and managed all outward communications and PR, while also soliciting media interest and coverage

San Jose, CA, US

• Wrote and edited magazine-style content for category verticals – Auto, Home, Fashion, Baby, Electronics and Small Business.
• Produced original, ADDY award-winning web series modJOBs and Done in 60 Seconds.
• Created incentivizing, interactive tools that drive user engagement and loyalty.
• Managed in-house editorial team and curate outside syndication providers.
• Drove innovation on emerging platforms based on industry trends.Accomplishment/s:
• In 2013, eBay content has supported and influenced over $100 MM in ad revenue and sponsorship opportunities.

• Helped companies define the strategy to drive and monetize their online businesses.
• Created and maintained editorial calendars for content and social media outreaches.
• Championed better website UX/user experience and helped automate and templatize ongoing communications. Accomplishment/s:
• In three months grew Cyworld’s monetization efforts by 27% via the sale of branded online virtual goods.

• Managed website, including site architecture, design, programming and content.
• Added original ancillary content and grew online return user base by 19.7%.
• Developed original web series - The John and Ross Show.
• Created cross platform sponsorship opportunities for NBC, Ford and Toyota.Accomplishment/s:
• By using cross-platform distribution, increased the user base in the 18-to-34-year-old adult male demographic by 5%.
• Grew the site from a 1-page guest listing to the number #1 site on NBC.com.

• Pitched and conceived story ideas, wrote and edited news and feature articles for the website.
• Broke news stories online that culminated in national coverage.
• Defined strategic direction for AH content coverage to meet business objectives.
• Managed a team of writers, photo editors, producers and designers. Accomplishment/s:
• Added interactive elements to the site (polling, etc.) whose results were fed back into each broadcast.

• Developed and executed new iTV projects (NBC’s “Weakest Link, “ GSN’s “Inquizition”).
• Managed all design and editorial decisions, as well as scheduling and budgeting.
• Led production teams made up of designers, programmers and writers. Accomplishment/s:
• Won 2 Bandie Awards for Best 2-Screen iTV implementation.

San Diego, CA, US

• Wrote creative specs and managed all creative and editorial decisions.
• Supervised team of programmers, designers and associate producers to maintain product integrity and business objectives.
• Created ancillary portal of activities to drive monetization, engagement and customer satisfaction. Accomplishment/s:
• Created one of the first multiplayer Web games around the popular "Dating Game" TV franchise.

• Developed the music division of this e-commerce start-up featuring content, community and commerce.
• Maintained editorial calendar, assigned, edited and wrote reviews and interviews with industry insiders.
• Supervised a team of 12 writers, designers, and researchers. Accomplishment/s:
• Designed 'P(L)AYoffs,' games interspersed throughout the shopping experience, that increased site retention.

• Created, wrote and produced six original iTV show series (Virtuality, Off the Wall, It’s Not About Sex, Popcorn & Trivia, etc.)
• Wrote creative and navigational specs and oversaw post production of each video project.
• Booked talent and negotiated contracts. Accomplishment/s:
• Produced the most robust iTV programming to that time, running the gamut from kids' programming to game shows.

Executive Masters, Communications Innovation

B.A., Humanities & Journalism