Sally B. Email & Phone Number

Philadelphia, Pennsylvania, United States

- Execute paid social media and organic social media campaigns- Execute search engine ads- Write copy for social media and search engine ads-Implement A/B testing across various social media platforms- Analyze data from campaigns and make necessary optimizations- Increase traffic to journal websites and submission portals- Create and implement an organic social media strategy- Collaborate with Marketing Campaign Planners and Content Marketing teams

- Planned marketing strategies for a portfolio of journals under both the subscription & open access models- Executed new ideas for multi-channel campaigns, including social media ads, search engine ads, email drip campaigns, retargeting, and remarketing- Wrote engaging copy for landing pages, email campaigns, social media, and search ads- Collaborated with colleagues across different departments to share ideas and objectives- Oversaw all aspects of campaigns and analyzed data- Made regular optimizations on campaigns based on campaign objective ad current performance

Philadelphia

- Assisted in writing copy for marketing materials- Executed campaigns planned by the marketing team- Tracked results of campaigns and social media posts- Day to day assistance of marketers on their campaigns

Philadelphia, Pa

- Maintained contacts via Cision- Drafted pitch letters and press releases- Handled press mailings

Philadelphia, Pa

- Tracked the progress of articles through the publication process- Followed-up with authors- Edited photo captions- Assisted in drafting author contracts.

Certification, Mastering Digital Marketing: Sem, Seo, Social Media, And Beyond

Master’S Degree, Publishing

Bachelor Of Arts - Ba, Literature And Creative Writing