Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals. I am CMO turned Executive Advisor/ AI Analyst at Info-Tech. I am part of a team of successful marketing professionals who can give you a very comprehensive strategy based on your customized needs and create a Customized Key Implementation Plan (CKIP) for you. We help software companies with Go To Marketing strategies, adopt AI and new innovative ways to succeed We produce unbiased and highly relevant research to help CMOs, CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with Marketing and IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

Tech Marketing Analyst & Thought Leader | SoftwareReviews (a division of Info-Tech Research Group)Unveiling Growth Strategies for Tech Companies through AI and Data-Driven InsightsI leverage my expertise in AI marketing trends and research to empower technology providers with actionable insights and impactful strategies. As an analyst at SoftwareReviews, I:Shape tech marketing landscapes: Analyze emerging trends in AI, machine learning, and personalization to inform research and advisory services for our members and clients.Drive measurable results: Develop and implement comprehensive AI marketing strategies aligned with tech companies' core values and platforms, leading to proven growth outcomes.Lead with research and thought leadership:Author influential research reports: "Optimize the Right Metrics to Scale Your Business," "Marketing Budgets Based on Size of Company and LTV with Benchmarks," and more.Present insights at industry events: Share my expertise on topics like CTO-CMO collaboration and AI's role in boosting revenue.Provide trusted guidance to marketing leaders: Offer personalized feedback and consulting on strategy, brand messaging, and team structure.My passion lies in bridging the gap between data and action, enabling tech companies to harness the power of AI for exponential growth.Key Achievements:Increased client engagement with AI-powered marketing research by 25%.Developed a framework for optimizing marketing budgets based on company size and LTV, leading to a 10% cost reduction for clients.Regularly sought after by marketing leaders for strategic insights and feedback.

Teaching Digital Marketing & Communication to : - The Global Executive MBA (GEMBA) is a world-class senior management training program from ESADE Business School, Georgetown University and INCAE- Georgetown University’s Global Competitiveness Leadership Program (GCL) is a one-of-a-kind fellowship dedicated to promoting a new generation of socially responsible, innovative and ethical leaders in the Ibero-American region.- Army Leaders Program

Teaching three critical courses on evenings and weekends, Digital Marketing Strategy,, “Search, Social and MobileMarketing” and “Marketing Analytics“ to marketing professionals with several years of experience including C Level executivesDevised curriculum and syllabus for the course and mentored students in new social , web and metric technology This opportunity helps maintain and keep abreast with new technology and research and share experiences

Modified and moved the lead generation strategy from very organic founder-based outreach to a regular marketing cadence. 3x times meetings and met sales pipeline goalsWorked with the sales leader to provide account-based sales collateral at the bottom of the funnel to help engage opportunities and help conversionEstablished new advertising channels with performance marketing, email marketing, and marketing automation-based email drip campaignsNegotiated contracts with software review sites like Trust Radius and G2 Crowd and set up ABM campaigns Handled the Public Relations, Analyst outreachGot exceptional results from an industry trade show event by mobilizing a cross-functional team to build relationships with customers and high-value prospectsEstablished pricing and packages, plus a concept of quick start for time to value to convert pipeline fasterStreamlined the content strategy and established a content calendar and a syndicated podcast that increased brand awarenessCreated a marketing-qualified pipeline (# and $) commit for 2022. Created and managed a marketing budget to hit the ARR goal. Exceeded the meeting and marketing-generated pipeline.Introduced demand gen channels: email paid search, paid social, webinars, case studies, podcasts, virtual and in-person events, LinkedIn, G2crowd campaigns, etc. Direct all inbound marketing channels: website, content, PR, etc.Built a structure for sales and marketing KPIs related to lead generation, pipeline development, and relevant SaaS metrics. Introduced a marketing stack and integrated to SalesforceSales enablement supports sales in acquiring new logos, increasing win rates, improving sales cycles, and winning against existing and new competitors.Product Marketing through the website, case studies, customer interviews, product launch materials, and customer collateral. Created a new pricing widget for attracting top of the funnel

As Vice President of Marketing for Leap, my primary focus is growing the organization’s footprint by implementing the overall marketing strategy. Taking Leap's application that digitizes every stage of the in-home sales process to new verticals and supporting the expansion of Leap’s partner and integration network. Collaborate with the excellent colleagues to achieve Leap’s vision of obtaining market-wide adoption of its platform by the home service industry.The problem Leap solves -Problem: The home improvement industry knows that problems exist between the various stages of the sales process, estimates, and production that could prevent these businesses from scaling and may be time-consuming. Solution: The Leap team built a platform that makes the process easy, paperless, secure, and error-free and a better experience for customers.

Coglide provide sales and marketing teams with smart tools, actionable insights for growth

Software for easy online creation of video invitations for all events.

Achieved triple-digit growth YoY in overall revenue. Managed the budget and proved ROI with best conversions of prospects using email marketing, content, events, webinars, trade shows, and social media. Helped Surefire Local a marketing technology company win the INC 5000 for six years in a row. Developed and established the marketing team to be the best at customer experience, marketing lead generation, sales support, brand awareness, and marketing campaigns. Created a unique AI/ML model for customer segments to identify and prioritize best matches for sales.Always on the cutting edge of new marketing tech and channels. Established and produced the No.1. Remodeling industry podcast with Renowned author Mark Richardson. Setup the marketing organization with training and mentoring to focus on lead generation to sales, acquiring and retaining customers. Created campaigns for a digital toolkit, recruited a team. Influenced the sales process to move from cold calls to using a predictable nurture process. Provided a conceptual model for identifying the best prospects using Artificial intelligence (AI) and Machine learning. Good knowledge of Voice Assistants and their use in marketing.Used Data & Market research to determine the right messaging needs of the audience. Translating complex technology into simple messaging to make it easy for customers to understand.

As VP Digital Marketing I lead global digital strategy to drive brand and business results and leading a great team of marketing managers and director who manage the web site platforms, software implementation, email marketing, social media marketing, content marketing, inbound marketing, online advertising, Pay Per Click, search engine optimization, data mining, customer segmentation, marketing analysis and predictive analytics. I work with senior leaders of all divisions and the CEO to get buy-in for optimal strategic engagement model for supporting regional/market situations across the organization, and then providing guidance on their go-to-market approaches (for major global and local marketing initiatives)Digital Marketing Strategy and Implementation: Success using multi-channel promotions in social media email, mobile, web, and other digital media netted over 40M impressions and earned media and increased leads by 10% using social and mobile platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and new and upcoming platforms.Online Advertising : Evaluate and selecth advertising agencies and guide the team on goal setting and managing Pay Per Click (PPC) / Google Adwords, Search Engine Marketing and Social advertising. Search Engine Optimization: Implemented a strategy for search engine optimization and that increased traffic by over 170% and drove over 20% more inbound leadsManage Marketing functions in the following areasData Science and Analytics: Setting KPIs, measuring and adjusting social media and lead generation campaignsMarketing Operations: Enabled over 50% cost saving by moving data and applications to the Cloud and also developing applications and dashboards to increase efficiency.Content Marketing: Provided strategy to achieve business objectives through the smart use of inbound marketing in conjunction with search engine optimization.

Health Challenges Software for Employee Wellness and Gym Member Engagement

Markerly is an influencer technology platform specializing in influencer identification and tracking.

Convinced the executive team to create a senior-level position dedicated to enhancing the organization’s profile, image and brand across various social media channels like Facebook, Twitter, Google+ and blogs. Managed agency partners and a six-person team of contractors to reach out to industry influencers, execute content and buzz creation strategy with established KPIsCreated and implemented a Social Media Policy for the corporation. The effects of this strategy have also been a positive change in perception for the company measured by the increase in positive mentions by 40% & 18% of the traffic exits to purchase flow.Established brand monitoring & Response, benchmarking and improving reputation, which lead to Network Solutions winning the SNCR Corporate award for Reputation Management using Social media. Used Radian 6 & HootsuiteManaged the social media response to four high-level crises, helping to mitigate each crisis and resulting in good media coverage for how the company handled each issueTrained employees and managers on how to engage with customers using social mediaDesigned and implemented customer education program Headed a task force of Customer Support, Technology Operations, Software Product Management, and PR to formulate an outage crisis communication plan Established relationships with SBA, Hill staffers of Small Business Committees in the Senate and House & with SCORE CEO and leveraged it to promote joint events and mutual cooperation in the Small Business arena.Created “Unintentional Entrepreneurs” campaign focusing on self-employed, newly unemployed entrepreneurs. Included a 5-city tour that resulted in media coverage. The campaign was low cost and was executed in 2 months Created and organization Social media workshop for Restaurants and Food Bloggers bringing restaurant owners and chefs along with food bloggers together. Partnered with Yelp. Media coverage included WUSA9 and Washington Business Journal.

[Sold to Google] KikScore is a reputational seal for online merchants and service providers

Sr. Product Manager • Play a pivotal role in defining and delivering our product strategy for Online Content development tools Develop and manage product life cycle ,coordinate product road map, create product concept, product development & create product requirements, Plan customer research, identify technological challenges and new product feasibility. Conducted pricing and product positioning, product road map and product launches. Products include Search Engine Optimization and Paid Search services designed for Small Businesses and Email solutions.•Was promoted 3 times in consecutive years for excellent project execution and achieving targets.Experienced in Search & OnLine Marketing Strategies, Pay per click advertising and web analytics.

Implemented a support program with a partner with passion leading to high satisfaction and excellent inter-company relations.Vocal team member for support strategy for 3 new acquisition projects that lead t increased revenue and great customer reviews

Served as the SME for the introduction of a new web hosting product, leading a 20-person team to achieve performance improvements in customer satisfaction. Drove the understanding, modeling and analysis of key metrics and drivers of the technical services business and customer requirements, which included developing and analyzing performance against defined business objectives, plans, forecasts, and targeted results.

eCommerce Website projects, Shopping carts, Java and XML, project management