Sören Bendig is the CEO of Audisto, a SaaS vendor for advanced technical website audits (onpage, content & structure analysis) and scalable technical health monitoring, and he has a broad background in business & data/technology. Sören Bendig is a seasoned sales & marketing executive and directed product-innovation for SaaS solutions within the big data & analytics industry for several years. Previously he supported, as Director Sales & Marketing, the launch of the new digital analytics version of etracker – a SaaS providing traffic & conversion analysis. Sören Bendig is the former CEO of SEOlytics, an international big data specialist, who developed scalable marketing intelligence solutions for strategic market research and continuous industry benchmarking. In addition, the company provided the popular SEOlytics software – a SaaS solution for easy and effective daily SEO analysis. In May 2016, SEOlytics was acquired by the European market leader Sistrix to expand their enterprise-business.The economist unites years of experience working with innovative high-tech products. He has been an early adopter “online” with his 300-baud acoustic coupler, which he still holds in good memory. Sören Bendig has been active in online marketing, SEO and digital analytics for twenty years, initialy writing his own blogs when especially in niche markets SEO would yield quick results. Sören regularly speaks at conferences and events about relevant strategies for analytics, search and the newest trends in digital marketing.