As Managing Director at Hotel Diwan, I led the transformation of the hotel into a premier destination of moroccan hospitality. This was crucial in navigating the challenging Moroccan and international economic landscapes. Our approach, which resulted in a 30% increase in guest satisfaction, was a blend of Morocco's rich cultural heritage with world-class service standards. Through strategic enhancements and adaptation to economic trends, we set new profitability benchmarks, establishing Hotel Diwan as a leader and innovator in the hospitality industry.

As Founder of Yummy Factory, I pioneered the company to a leading position in Casablanca's F&B delivery market, achieving a 40% increase in our customer base in the first year and a yearly market expansion of 15%. Strategic operation optimization enhanced our delivery efficiency by 25%, leading to a 35% rise in annual revenue. Despite these successes, I chose to put this project on hold to pursue more significant opportunities, demonstrating my commitment to continuous growth and adaptability in the ever-evolving business landscape.

As the Franchise Owner of the Miss Universe Organization in Morocco, I spearheaded the landmark introduction of this globally celebrated pageant to Moroccan soil. This significant undertaking, largely self-financed, was a bold statement of my dedication to and belief in its far-reaching impact. Skillfully navigating the intricate media and operational landscapes, I directed the synergy of various teams, ensuring a flawlessly coordinated effort from start to finish.More than just a showcase of beauty, this initiative was a strategic maneuver to position Morocco on the global cultural map. Utilizing the vast appeal of the pageant – evidenced by its record viewership, like the 3.8 million on Fox in 2019 – we highlighted Morocco's vibrant culture and capacity for hosting world-class events. Leading a committed team of over 100 professionals, we worked in harmony to craft an event that resonated globally. This venture not only demonstrated Morocco's prowess in managing events of substantial scale and importance but also my commitment to nurturing cultural exchanges and elevating Morocco's stature on the international stage. The resounding success of this project stands as a beacon of my contribution to enriching Morocco's global presence and cultural legacy.

As the Marketing Strategist for Abu Dhabi National Hotels, I evolved from a consultant to a key full-time role, thanks to my effective strategies boosting financial and operational performance. I led over 100 marketing professionals to bolster ADNH's market stance, reflecting the company's strong financials and extensive workforce. My digital marketing initiatives realized a 18% increase in direct bookings, contributing significantly to the $397.51 million earnings. My efforts centralized marketing for over 20 properties, including The Ritz-Carlton, Park Hyatt, Sofitel and extended to the dining and transport sectors, streamlining promotions and ensuring brand consistency across this semi-governmental leader in the MENA region's hospitality sector.

Researched target market in order to create initial branding, social media and gorilla marketing strategy resulting in multiple national blog exposures and a large sale reaching 22,000 households.

As the Founder of Fluxshare, I initiated the project by securing funding from friends and family, reflecting their confidence in my entrepreneurial vision. I built a development team in Bolivia, focusing on both front and back-end development, and later transitioned to a highly capable outsourced team from Ukraine. This strategic shift was crucial in marking Fluxshare as an innovative force in Los Angeles' tech sector. However, our journey met a significant challenge when Meta (formerly Facebook) restricted our access to their essential API, viewing our technology as a potential threat. This obstacle necessitated a pivot, leading us to explore and transition into other ventures, utilizing our experience and expertise in new, dynamic directions.

Develop and produce marketing materials that best promote a company's image, products and services.

I was part of a team of 4 that optimized operational efficiency at Whole Foods Market (Pre AMAZON) through the development and implementation of a comprehensive training and onboarding program, resulting in a streamlined process across multiple departments.

Played an important role in elevating Sheraton Shanghai's guest services, coordinating cross-departmental efforts that boosted customer satisfaction rates. Our Team surpassed the hospitality benchmarks of the region at the time.