Freelance art director with over 15 years of concepting, designing and art directing experience.

Concepts and Design• Concepted, developed and designed creative campaigns for Bupa, Argos, National Australia Group, HBOS, Skipton Building Society, Next, Lakeland, Halifax, Crystal Holidays and Eurocamp, to name but a few• Launched the Argos MasterCard with direct mail, POS, web pages and banner ads• Tempted more customers to try a Bupa Health Assessment, with over 70% higher attendance and 50% fewer cancellations• Designed beautifully responsive campaigns in InDesign… Show more Concepts and Design• Concepted, developed and designed creative campaigns for Bupa, Argos, National Australia Group, HBOS, Skipton Building Society, Next, Lakeland, Halifax, Crystal Holidays and Eurocamp, to name but a few• Launched the Argos MasterCard with direct mail, POS, web pages and banner ads• Tempted more customers to try a Bupa Health Assessment, with over 70% higher attendance and 50% fewer cancellations• Designed beautifully responsive campaigns in InDesign, Photoshop, Illustrator and Quark Xpress. (I have been known to work in Microsoft Word too, but we don’t shout about this)• Literally, put Lakeland on the map (and on page 1 of google) with an online ‘Guide to Windermere’TV and photoshoots• Whipped up TV idents for Clydesdale Bank, and TV Ads for Argos Pet Insurance, both art directing and co-ordinating castings, set changes and filming• Turned real people into models, recruiting and art directing Skipton customers to create a series of quirky but believable brand shots• Photographed and styled every product for my wedding stationery company Vanilla Inspirations.Brand Development• Wowed clients with everything from event styling and brand look and feel to DM packs, press ads, websites, social campaigns & TV commercials• Launched the Argos MasterCard with direct mail, POS, web pages and banner ads• Tempted more customers to try a Bupa Health Assessment, with over 70% higher attendance and 50% fewer cancellations.Pitching and presenting• Presented work both internally to account handlers & creative directors and externally to clients & potential clients• Pitched work & presented work in the form proposals, workshops and presentations • Won clients including LHF healthcare, National Australia Group, Countryside Properties, Argos Mastercard, William Hill and Arla Foods. Show less