Variable Data Manager
CurrentI manage our customers’ variable data and artwork for printed pieces. Examples include POP marketing materials: coupons, loyalty reward cards, banners, menu boards containing data such as item prices, calories and images. This process requires taking data from our customers’ IT systems or provided spreadsheets and integrating it into Pointsmith’s software solutions, which enable the variable data to print correctly. The process includes collaboration with Account Services to form the general strategy, conducting software demos as needed, and serving as the customer-facing variable data expert. I engage directly with the customer to analyze their existing template needs and take the technical steps to map and integrate the customers’ data into Pointsmith’s systems. I perform advanced programming of graphics to allow for instant and dynamic proofing on the customer facing marketing website.
