Senior Manager, Insights & Analytics
Eedar
Carlsbad
Team Leadership• Oversee the Insights & Analytics team which focuses on creating tools and reports based on industry performance metrics, feature data, and survey data for clients to help with crucial business decisions.• Assign projects to analysts based on specific market expertise and project scope.• Oversee report progress and quality to meet client deadlines and expectations.• Identify and resolve areas for improvement in team process and workflow to ensure proper coordination between team members in order to improve morale and timeliness of report completion.Expertise• Writing customized reports with detailed data and analyses of performances, success drivers, and trends within specific markets.• Personally present report findings and client tools onsite with client management and executive teams.• Creating reports and BI tools for Console, PC, Handheld, and Mobile markets.• Developing forecasting tools which incorporate a variety of market data to analyze unique and varying potential scenarios.• Partnering in the creation and analysis of consumer survey reports dedicated towards helping clients understand current market needs and emerging market trends.Major Projects• Oversaw creation of numerous high profile syndicated reports, most recently the 2015 report line including EEDAR’s PC F2P Report, eSports Report, and Mobile Syndicated Report.• Helped identify important, new data sources and strategize uses for the EEDAR database. In charge of providing cost/benefit analysis along with driving the vision of how these new data sources would be implemented across different EEDAR products to drive revenue.• Developed EEDAR's primary forecasting tool which provides clients with weekly updates and title monitoring during both pre-release and post-release periods.• Developed analytics tools for platform ownership segmentation which includes multi-market analysis on ownership gaming preferences as well as forecasting details through future years.