Susan Bertocchi

Susan Bertocchi Email and Phone Number

Graduate Student @ Loyola University Chicago
Chicago, IL, US
Susan Bertocchi's Location
Greater Chicago Area, United States
Susan Bertocchi's Contact Details

Susan Bertocchi work email

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About Susan Bertocchi

I’m a Designer/Art Director and Creative Director. I have been at agencies large and small, traditional, Digital and retail, and have found things to love about them all. I'm a team player and team builder, a mentor and a strategic, creative thinker. I love to build and grow things - especially ideas, brands and people.I have a background that includes all kinds of marketing services and it has made me a creative, strategic, integrated thinker. I work with agencies, all sorts of consultants and individuals as well as directly with clients, creating work that helps them grow and succeed.All manner of content, Branding, Design, Art Direction, Digital, Decks, Video, Retail Marketing, Creative LeadershipSPECIFICS if you need em:Strategy & Creative Development: Catalyst for powerful, relevant ideas, imaginative writing, beautiful art direction and design. Extensive experience, both creating and shepherding engaging, effective integrated communications. People & Project Management: Particular strength and interest in mentoring and developing creative people at all levels, motivating them to do their best work. Demonstrated ability to manage a wide variety of projects, clients, teams, staffing, timelines, and budgets simultaneously.Influence: Persuasive. Ability to quickly understand complex issues, identify priorities, synthesize, and communicate with others. Comfortable and accomplished presenter to a wide range of audiences.Leadership: Fair, clear, and decisive leader. Flexible and people-oriented. Mature ability to keep the bigger picture in mind and support the organization's overall vision, goals, and objectives.Also, a wicked multi-tasker.

Susan Bertocchi's Current Company Details
Loyola University Chicago

Loyola University Chicago

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Graduate Student
Chicago, IL, US
Susan Bertocchi Work Experience Details
  • Loyola University Chicago
    Graduate Student
    Loyola University Chicago
    Chicago, Il, Us
  • Bertocchi
    Designer/Art Director/Cd
    Bertocchi Sep 2015 - Present
    Greater Chicago Area
    Collaborate with agencies, consultants, individuals, and directly with clients to create all kinds of content, branding, design, art direction, digital, social media, presentations, video, retail marketing and creative leadership.
  • Marc Usa - Chicago
    Svp/Senior Creative Director
    Marc Usa - Chicago Apr 2014 - Sep 2015
    Chicago, Il
    Brought on board to oversee the creative development process from strategy to final product in a complex, challenging client situation. Oversaw creative for Payless Shoe Source retail account for broadcast TV in both the American market, in both English and Spanish, and separate creative development for the Latin American market. Aligned and coordinated with creative staff at the Hispanic partner agency in Miami.• Lead full-scope creative process and creating innovative and profitable campaigns on behalf of Payless Shoe Source for the American and Latin American markets.• Manage creative development in both English and Spanish, delivering highly focused content based upon the region targeted and expanding into multiple Latin American countries.• Lead the creative stream of a comprehensive transformation on behalf of a client that was struggling with mass migration of retail shopping clients to e-commerce by transitioning away from brick and mortar toward online sales.
  • Epsilon
    Svp/Group Creative Director
    Epsilon Jan 2011 - Mar 2013
    Chicago, Illinois, United States
    With no background in Shopper Marketing or Promotions, hired on the strength of previous work in other disciplines. Fell in love with and acquired Shopper Marketing expertise, while running the creative side of the account and managing staff. Oversaw the creative development process, from strategic development to final product on the GlaxoSmithKline account. It is the agency’s largest account.• Lead full-scope creative development process for GlaxoSmithKline and Wolverine, creating concept platforms and retailer-specific programs for products including Nicorette, Nicoderm CQ, Tums, Sensodyne, Pronamel, Polident and Abreva.• Created national and targeted retail, digital and mobile programs on behalf of GSK brands for Wal-Mart, Walgreens, Costco, CVS, Sam’s Club, Target and Rite Aid.• Leveraged extensive background in broadcast TV, video development and production to gain and seed business opportunities for digital work that augmented the client's traditional agency.• Oversaw the design, build and launch of successful and retailer-specific quit-smoking programs for Nicorette and Nicoderm at these leading national retailers: Wal-Mart, Walgreens, Costco, CVS, Sam’s Club, Target and Rite Aid.
  • Element79
    Svp/Group Creative Director, Founding Member
    Element79 Dec 2000 - Jun 2009
    One of the founding members of Element 79, recruited to follow Quaker Foods account based on tremendous success and outstanding campaign performance of previous work at FCB.• Spearheaded creative development process for a portfolio of large accounts including Quaker Foods and Snacks, Tropicana, Frito Lay, Hoover and others.• Grew Quaker account from 2 to 6 brands.• Led multiple successful client retention initiatives and won a range of new clients including Frito Lay, Hoover and Zicam. • Piloted and helped adopt a new "Decision Maker" creative development process that involved redefining and streamlining workflows/decisions, and prioritizing creative and strategic planning without compromising other processes.
  • Fcb Global
    Svp/Group Creative Director, Senior Art Director, Art Director
    Fcb Global 1994 - 2000
    Went there to work on Coors Light and stayed. Learned a lot, succeeded, failed, succeeded again and grew more, eventually becoming one of the first female Creative Directors in FCB history.• Managed creative development process, from strategic development to final product, on leading brands such as Payless Shoe Source, Kraft, SC Johnson, Sara Lee, Quaker Oatmeal and Quaker Cereals.• Successfully pitched and won multiple new brands and accounts, including that Quaker Foods business.• Worked within FDA guidelines to develop and launch an unprecedented and highly profitable 13-year “Real People, Real Results” Heart Health campaign that transformed the Quaker Oatmeal brand.

Susan Bertocchi Skills

Creative Direction Integrated Marketing Brand Development Advertising Interactive Advertising Brand Architecture Creative Strategy Concept Development Corporate Branding Art Direction Outdoor Advertising Direct Mail Strategy Marketing Online Advertising Branding And Identity Social Media Marketing Direct Marketing Relationship Marketing Content Strategy Corporate Identity Marketing Communications Adobe Creative Suite Email Marketing Crm Copywriting Mobile Marketing New Media Creative Services Graphic Design Experience Design Typography Brand Management Creative Problem Solving Online Marketing Collateral Interaction Design Content Development Radio Viral Marketing Strategic Thinking Logo Design Web Design Brochures Brand Awareness Digital Media Packaging Customer Insight

Susan Bertocchi Education Details

Frequently Asked Questions about Susan Bertocchi

What company does Susan Bertocchi work for?

Susan Bertocchi works for Loyola University Chicago

What is Susan Bertocchi's role at the current company?

Susan Bertocchi's current role is Graduate Student.

What is Susan Bertocchi's email address?

Susan Bertocchi's email address is sf****@****hoo.com

What is Susan Bertocchi's direct phone number?

Susan Bertocchi's direct phone number is 177345*****

What schools did Susan Bertocchi attend?

Susan Bertocchi attended University Of Wisconsin-Madison.

What skills is Susan Bertocchi known for?

Susan Bertocchi has skills like Creative Direction, Integrated Marketing, Brand Development, Advertising, Interactive Advertising, Brand Architecture, Creative Strategy, Concept Development, Corporate Branding, Art Direction, Outdoor Advertising, Direct Mail.

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