Susan Bertocchi Email & Phone Number

Chicago, IL, US

Greater Chicago Area

Collaborate with agencies, consultants, individuals, and directly with clients to create all kinds of content, branding, design, art direction, digital, social media, presentations, video, retail marketing and creative leadership.

Chicago, IL

• Brought on board to oversee the creative development process from strategy to final product in a complex, challenging client situation. Oversaw creative for Payless Shoe Source retail account for broadcast TV in both.
• Lead full-scope creative process and creating innovative and profitable campaigns on behalf of Payless Shoe Source for the American and Latin American markets.
• Manage creative development in both English and Spanish, delivering highly focused content based upon the region targeted and expanding into multiple Latin American countries.
• Lead the creative stream of a comprehensive transformation on behalf of a client that was struggling with mass migration of retail shopping clients to e-commerce by transitioning away from brick and mortar toward.

Chicago, Illinois, United States

• With no background in Shopper Marketing or Promotions, hired on the strength of previous work in other disciplines. Fell in love with and acquired Shopper Marketing expertise, while running the creative side of the.
• Lead full-scope creative development process for GlaxoSmithKline and Wolverine, creating concept platforms and retailer-specific programs for products including Nicorette, Nicoderm CQ, Tums, Sensodyne, Pronamel.
• Created national and targeted retail, digital and mobile programs on behalf of GSK brands for Wal-Mart, Walgreens, Costco, CVS, Sam’s Club, Target and Rite Aid.
• Leveraged extensive background in broadcast TV, video development and production to gain and seed business opportunities for digital work that augmented the client's traditional agency.
• Oversaw the design, build and launch of successful and retailer-specific quit-smoking programs for Nicorette and Nicoderm at these leading national retailers: Wal-Mart, Walgreens, Costco, CVS, Sam’s Club, Target and.

• One of the founding members of Element 79, recruited to follow Quaker Foods account based on tremendous success and outstanding campaign performance of previous work at FCB.
• Spearheaded creative development process for a portfolio of large accounts including Quaker Foods and Snacks, Tropicana, Frito Lay, Hoover and others.
• Grew Quaker account from 2 to 6 brands.
• Led multiple successful client retention initiatives and won a range of new clients including Frito Lay, Hoover and Zicam.
• Piloted and helped adopt a new "Decision Maker" creative development process that involved redefining and streamlining workflows/decisions, and prioritizing creative and strategic planning without compromising other.

• Went there to work on Coors Light and stayed. Learned a lot, succeeded, failed, succeeded again and grew more, eventually becoming one of the first female Creative Directors in FCB history.
• Managed creative development process, from strategic development to final product, on leading brands such as Payless Shoe Source, Kraft, SC Johnson, Sara Lee, Quaker Oatmeal and Quaker Cereals.
• Successfully pitched and won multiple new brands and accounts, including that Quaker Foods business.
• Worked within FDA guidelines to develop and launch an unprecedented and highly profitable 13-year “Real People, Real Results” Heart Health campaign that transformed the Quaker Oatmeal brand.