Lead Green District's public relations strategy and oversee the execution of all business communicationPitch and secure national, regional, and local print, web, and broadcast media placements for Green District Media placements total more than 40M impressions and +$650K in media value and include The Wall Street Journal and Nation's Restaurant NewsDevelop PR launch plan for 16+ new restaurant locations across six marketsTell the brand story via internal and public channelsManage influencer relationships in six statesMentor other members of the corporate PR/Marketing teamOversee all aspects of grand opening event planningManage outside vendor relationships

- Provided strategic public relations leadership on Four Roses, Simon and Delta Dental accounts- Kept clients top of mind with key media contacts- Planned and executed consumer events to promote Four Roses brand- Oversaw content creation for client social media channels and external newsletters- Managed community relations events - Managed client budgets- Assisted clients with identifying and maximizing strategic partnerships- Coordinated client press conferences and other major announcements- Worked closely with other agency departments as required, including creative, media buying, interactive and marketing account managementACCOUNT MANAGER:August 2012 - June 2014- Developed and implemented strategic PR plans for clients - Managed client public relations budgets- Assist in new business development- Planned and executed client press eventsASSISTANT ACCOUNT MANAGERAugust 2010 - August 2012- Worked on client teams to help implement PR and social media plans- Monitored for client media placements- Assisted with social media content creation, including short video filming/editing- Drafted and distributed news releases on behalf of clients- Assisted with client press conferences and other announcements

Develop marketing communication content and collateral for TLH partner schools, build and implement PR strategies for TLH partner schools and analyze, critique and consult schools on student recruiting best practices.

• Coordinated logistics and food photography for news stories• Organized annual news hits for highlight videos • Drafted press materials • Monitored traditional and social media for brand mentions

Major focus on pitching client products to traditional and social media outlets and working with designated teams to draft and implement winning PR campaigns. Arranged and supervised interviews with George Killian of Killian’s Irish Red with print and broadcast media Facilitated the development of public relations plans for Coors Brewing Company and New Balance Assisted in coordinating Coors Light Innovations media event in New York City to launch cold-activation cansSuccessfully pitched national media resulting in their attendance at a New Balance media day in Central Park, New York City Arranged New Balance product placements with hit shows American Idol and The Bachelorette Spearheaded the launch of New Balance’s LOVE/hate campaign at March Madness NCAA basketball tournament in Charlotte, NC

Assisted producers with preparation of daily newscasts. Assembled, collated, and distributed newscast scripts. Operated teleprompter during newscasts. Drafted, edited, and updated website news content.