Samantha Graham Email & Phone Number

- Created and implemented 15-20 programs (both Jewish and secular) throughout the academic year for ages ranging from newborn to 12th grade and their families - Collaborated on marketing campaigns to drive member engagement and program success- Increased event attendance by approximately 150%, with a 75% retention rate and a revenue increase of 45% over the previous two years- Supervised a staff of seven in the school aged child care program as the on-site supervisor- Conceived and oversaw the Repair the World summer camp program for students entering grades 6-12; highlights of the program include a curriculum based in leadership development, a speakers’ panel, community service/volunteer opportunities, and fundraising events- Increased program attendance by 50%, with a 45% retention rate over previous two years- Managed a staff of four to ensure the central missions of the program were carried out

- Teamed with user experience specialist, marketing services, and other stakeholders to identify key marketing opportunities and develop and launch comprehensive digital marketing strategy across multiple platforms – integrating web analytics, landing page optimization, search engine optimization, email marketing (Real Magnet), blogging, and social media outreach- Protected the integrity and copyright standards of publishers by marketing content for a specified use - including, but not limited to, logo licensing and feature article reprint for distribution, 127% revenue return on customer base during the first campaign

Greater Boston Area

- Coordinated and executed project work plans and revised as appropriate to meet changing needs and requirements – provided advice outlining deadlines, deliverables, budget, and resources, and determined appropriate revenue recognition and is authorized to negotiate fees - Managed a team of internal and external researchers in the assessment and clearance of third party text assets for all higher education accounting, economics, and finance titles – titles accounted for $150M in sales (at the time)- Minimized company’s exposure and risk on projects – ensured all assets were granted required rights (international rights, multimedia rights, and republication rights) and negotiated with rights holders

Boston, Ma

- Created product specific marketing campaigns and events aimed at customer acquisition, education, and retention for the 72 MyLab products – including organizing event logistics, creating/disseminating both event and product information - Analyzed and maintained product specific community websites and centralized archive of marketing materials – providing recommendations on improving content and format, developing multi-platform social media strategies, and gamification of community sites- Worked with various internal departments to create strategic communications plans in support of specific products using internally developed communications and earned media, SEO, and assessing ROI and KPI

Watertown, Ma

- Wrote external public relations releases and internal, company-wide newsletter articles – adhering to corporate standards regarding order, clarity, conciseness, style, and terminology- Developed, wrote, reviewed, and edited material for briefs, proposals, and related technical and administrative publications regarding the company’s operations, project execution, and work methods and procedures - Originated Resume Project Manager position for company-wide resume initiative - standardizing the presentation of an employee’s qualifications, job history, and experience for use in proposals

Greater Boston Area

- Maintained and processed payroll, equipment and material requisitions, and operation expenses for Technical Operations Department- Organized and maintained file system pertaining to technicians activities- Conducted research and compiled statistical reports- Scheduled and coordinated special events for technicians, supervisors, and various other groups associated with the department and the Metro Boston Field Management Area

Greater Pittsburgh Area

- Developed strategies to increase profitability and improve customer service – increased store profitability by 28% during time as manager- Ensured all products and displays were merchandised effectively and all employees were knowledgeable about the merchandise to maximize store profitability- Forecasted staffing needs and developed a recruiting strategy- Started as a part-time employee in June 2004, promoted to assistant store manager in May 2005, and promoted to store manager in July 2005