Siddharth Bhatnagar Email & Phone Number

Udaipur, Rj, In

Udaipur, Rajasthan, India

Delhi, India

Coimbatore, Tamil Nadu, India

- Planned and executed #WalkForGood initiative and #WalkWithWalkaroo Social Media Contest by strategizing the content, influencer outreach, and distribution with a budget of ~$33,000 and ~$6,500.- Handled media planning & buying of TV spots and properties worth ~$485,000 for India & Bangladesh markets.- Facilitated the planning and successful execution of 2 CSR initiatives and 5 On-ground Brand Activation Events and amplified the generated content on social media to increase brand awareness.- Generated actionable insights on market and product gaps by performing market size estimation, portfolio mapping, and competitive landscaping of the Indian Hawai Market.- Initiated intra-organization communication channel Walkaroo Times on WhatsApp and e-mail newsletter; generated multi-lingual and regional content for Internal and External stakeholders.- Set-up Google Analytics goals and metrics and integrated Facebook pixel to map the customer journey. Ran marketing experiments and analyzed the results to optimize strategy.- Optimized marketplace advertising campaigns on Amazon Marketing Services to reduce lifetime ACoS% from 34.39% to 17.82% and on Flipkart Ads to increase the RoI to 3.68 from 2.19.- Determined the consumer's price sensitivity towards different footwear categories and subcategories and identified the optimal price points.- Audited and analyzed the depot stock to align it with business requirements, planned and executed stock rationalization process for efficient inventory management.- Led the editorial team of Walkaroo's Brand Book to document the creative and content guidelines.- Co-conceptualized the Winners @ Work Employee Appreciation Program along with CHRO and the HR Department.- Scouted, evaluated, and onboarded vendors/agencies for photography, video production, creative and content solutions.- Mentored an intern for a market research project on Kids Footwear Industry.

Coimbatore, Tamil Nadu, India

- Derived KPIs for graphic designing team, social media management, and online marketplace sales, visualized through interactive dashboards for month-on-month reporting.- Administered social media management by guiding agencies and accelerating follower growth from ~13,000 to ~126,000 in 18 months.- Created engaging content and increased the average engagement rate on social media from ~10% to ~14%. Optimized CPC by ~19%, CPE by ~23%, and CPA by ~26%.- Collaborated with multiple Influencers across 5 cities and achieved ~13% follower growth in a month.- End-to-end management of online contests worth $40,000 resulting in follower growth of ~25%, ~87% of website sales, and top 3 search appearances in 50 days.- Performed primary research and extracted insights on Sports Shoes' buying behavior and consumer preferences of Pune residents.- Launched an employee discount scheme for ~6000 employees and achieved cumulative sales of ~$1,000 in 3 months.

Bengaluru Area, India

- Discovered the behavior and preferences of Bengaluru residents by performing primary research, proved to be decisive in designing the functionality framework.- Executed competitive and business environment analysis facilitated by identifying service provider's problems and performing secondary research.- Collaborated with designing and development teams to streamline product development by creating content for app and website.- Developed analysis models for computing breakeven and revenue projection along with visualizations.- Scouted, evaluated, and onboarded 11 service providers and persuaded an organization for a strategic alliance.- Co-drafted the terms of service, privacy policy, and refund & cancellation policy.

Ajmer, Rajasthan, India.

Summer Internship at HMT Machine Tools Ltd.

Master Of Business Administration - Mba, Marketing, General, Operations, Management, 8.35

Activities and Societies: Head of Public Relations Committee 2017-2019 | Coordinator, Vipanan, Bizwaves'18, Engineer 2018 |.

Bachelor’S Degree, Mechanical Engineering, 67.78

- Led a team of 4 members to remodel an existing solar water distiller, increasing the usability by ~47% and overall efficiency by ~23%..

Bachelor Of Technology (B.Tech.), Mechanical Engineering

Bachelor Of Technology (B.Tech.), Mechanical Engineering

1st Year