Stephen Bickel Email & Phone Number

Dublin, Ohio, United States

Dublin, Ohio

Dublin, Ohio

• Responsible for developing and driving digital marketing campaigns and strategies across all digital channels.• Utilized Pardot to build landing pages and email drip campaigns to nurture leads during their buying journey• Collaborated with internal cross fuctional teams and vendors to launch various digital marketing campaigns aimed at thought leadership and lead generation• Created KPIs, goals, and dashboards in Adobe Analytics and Pardot to support various marketing campaigns• Help managed pay-per-click advertising by working closely with external vendors to make sure lead conversions were being maximized• Produced various digital campaign landing pages by utilizing the Adobe Experience Manager (AEM) in support of internal business units• Created compelling digital marketing programs to drive revenue and sales in support of business objectives• Identified trends and insights thought Adobe Analytics to make recommendations for improving expected ROI

Columbus, Ohio Area

• Managed operations of the online marketing group, which includes working with digital agencies, email marketing, and other internet marketing initiatives• Created KPIs, goals, and dashboards in Google Analytics to support various marketing campaigns• Developed a series of continuous testing, CRM segmentation, and data-driven decision making in the digital space• Manager of sponsorship assets for the Ohio State Buckeyes, Columbus Blue Jackets, Columbus Clippers and numerous other partners• Helped manage the execution of marketing strategies that involved multifunctional advertising channels• Produced various marketing campaigns by utilizing the Adobe Creative Suite to created html web pages and marketing materials• Created and managed various onsite events during the year with an emphasis on exceeding expected ROI• Developed copy and worked on the production for various television and radio advertisements

Developed and maintain billing sheets for events and media filesCoordinate events with upper level management, making sure conferences went as arrangedBuilt a system to make sure audio and video files are sent to the clients in a timely manner

Worked with account executives to keep projects on trackCommunicated different strategies to reach the public such as social mediaWorked with businesses to plan future public relation options to build their brand image