Stefan Bladh Email & Phone Number

Stockholm, Se

Solna, Stockholms Län, Sverige

Varumärkeschef för Svenska Spels koncernvarumärke. Ansvarig för koncernens övergripande varumärkesstrategi, identitet, arkitektur samt reklam- och kommunikationskoncept. Teamansvar för omvärldsbevakning, marknadsanalys, technical community management och lojalitetstjänsten Gräsroten.

Solna, Stockholms Län, Sverige

Ansvarig för varumärkesplattform, identitet, kreativt koncept och arkitektur för Svenska Spels koncernvarumärke.

Stockholm, Sverige

Senior Marketing Manager with creative responsibility for Betsson Group’s Swedish portfolio, comprising Betsson.com, Betsafe and NordicBet.Was part of Betsson Group Sweden’s Operational Management Group. Worked closely with CSO, CCO and Managing Director.Accountable for shaping and executing the overarching brand concept for “Feel the defining moment” for flagship brand Betsson.com.Success included developing a distinctive and position-defining concept that could leverage all products and hero campaigns. This led to increased efficiency in both media planning and spend, as well as a complete overhaul and streamlining of all branding and tactical assets.

Stockholm, Sverige

Accountable for the Betsson’s flagship brand in it’s fiercely competed home market of Sweden. Led media and campaign planning optimized towards revenue and customer acquisition. Created and developed Betsson Groups hero FIFA World Cup 2018 campaign, leading to ATH in customer acquisition and overall record numbers for a single event.Negotiated and signed brand ambassador agreements with Olympic gold winner Sarah Sjöström, Eurovison winner Måns Zelmerlöw and Grand Slam champion Jonas Björkman. Also developed their respective launch campaign which led to two prestigious wins at the Swedish Content Awards.Nominated to Marketing Manager of Year by i industry paper Resumé 2017.

Senior Brand Manager with global responsibility for the Betsson.com brand. Responsible for driving brand strategy globally (Nordics/Europe/LatAm), managing central marketing budget and achieving key business KPI's.Managed the successful procurement of the new global lead creative agency and the implementation of the new brand communication concept “Anytime’s Playtime” with associated launch campaigns. Creative developer of global hero campaigns with a hands-on lead in its continuous optimization to derive learnings and best practices.

Malta

Architect and project owner of Betsson Group's Global strategic content marketing initiative designed to drive brand preference, customer engagement and business targets across markets and brands. Responsible for developing creative concept, planning and execution, channel adaptation, budget and performance measurement.Role requires working with C-level stakeholders and external agencies, heading pitch processes, negotiating agency and high profile ambassador contracts, developing digital assets, owning launch and media distribution plans, while working to achieve global and local business KPI's.

Stockholm, Sweden

Manager of the Betsson.com brand in the Swedish core market. Client and specifier towards PR, advertising, media, event and digital production agencies. Responsible for Betsson Sweden business KPI's with primary focus on customer acquisition and conversion.Designer of campaigns, promotional offers and execution thereof across all media channels. Focus spent on securing integrated communication, optimizing customer journeys and continuously evaluating offers and media spend to find best practice. Swedish spokesperson for Betsson.com in the media.

Project Manager at Buzzador AB, responsible for planning and creating engaging online and social media marketing campaigns, primarily related to fast moving consumer goods. Responsible for campaign measurements and evaluations. Quality manager of creative assets and production planning. Team leader of Art Director, Research Manager, Project Assistant and Customer Support. Responsible for key accounts such as Coca-Cola, Philips and Svenska Spel.

Content Editor of the world tour events Skistar Swedish Open, Collector Swedish Open and If Stockholm Open.

Stockholm, Sweden

Commercially and creatively responsible for WTA world tour event Nordea Nordic Light Open. Prior to promotion as Project Manager I served as Sponsorship and Event Manager managing key sponsorship accounts such as Nordea, MasterCard, Sony Ericsson and Telenor. Responsible for the event's creative concept, customer experience and PnL. Procurer and specifier of creative and PR agencies. Budgetary and personnel responsibility. Deputy spokesperson in media. Reported to the CEO.

Marketing Assistant at Nomix Development AB, a system supplier to the automotive industry. Co-responsible for the Nomix Group’s commercial and creative message. Performed product demonstrations and brand building activities toward the European automotive industry.

Mini Mba, Brand Management

Bachelor In Sports Management, Sport Management

Activities and Societies: Sport Management Program CouncilInterdisciplinary bachelor program in Sport Management. Combines Economics.

Diploma, Marketing & Accounting

Courses in Marketing at the Lund School of Economics.

Marketing & Communication

Courses in marketing, rhetoric and text production.

High Scool Diploma, Media Program

Upper secondary education specializing in media communications, text production and graphical design.