Assistant Account Manager
Greater Philadelphia Area
• Tracking and keeping abreast of industry and competitive trends and regularly informing sales and marketing of noteworthy news items and opportunities• Supporting industry events such as tradeshows; this includes scheduling booth appointments, pitching to pre-registered media lists, press release announcements, etc.• Responsible for researching, writing and reporting Public Relations and Marketing content: drafting and distributing press releases, editorial or bylined articles, newsletter articles, award submissions, web content, case studies, featured news, internal communications (news alerts) and company profiles.• Managing and executing projects as designated by the Marketing Manager• Proactively researching, providing counsel and developing recommendations for new public relations or marketing opportunities • Developing and executing media relations campaigns; this includes creating and maintaining media lists and discovering story angles for editorial calendar opportunities in high profile media outlets (print or digital)• Maintaining social media and providing strategic consultation on the evolution of client’s engagement with platforms including: Twitter, LinkedIn, Facebook, and YouTube; consulting on the development of the social media calendar; and collaborations on the client’s execution of this strategy.