Senior Director, Data Strategy
CurrentEngage executive business stakeholders to lead data strategy formulation for Farmers Marketing, Sales and Service, with an emphasis on aligned cross channel consumer engagement and journey analysis.
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@farmersinsurance.com
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Sarah Byrne is listed as Senior Director, Data Strategy at Farmers Insurance at Farmers Insurance, based in Medina, Ohio, United States. AeroLeads shows a work email signal at farmersinsurance.com and a matched LinkedIn profile for Sarah Byrne.
Sarah Byrne previously worked as Senior Director, Data Strategy at Farmers Insurance and Engagement & Adoption Program Manager | Enterprise Data Strategy & Transformation at Farmers Insurance. Sarah Byrne holds Master Of Business Administration, Business from Kent State University.
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AeroLeads found 1 current-domain work email signal for Sarah Byrne. Compare company email patterns before reaching out.
A business technology & data leader with 10+ years of success in strategy, planning and delivery of customer-facing capabilities, I excel in team building, leadership, lean process improvement, and problem definition and resolution.
Listed skills include Leadership, Process Improvement, Analytics, Analysis, and 22 others.
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Woodland Hills, Ca, Us
Engage executive business stakeholders to lead data strategy formulation for Farmers Marketing, Sales and Service, with an emphasis on aligned cross channel consumer engagement and journey analysis.
Woodland Hills, Ca, Us
Orrville, Ohio, Us
Partner with digital marketing and IT to develop and implement the enterprise consumer data tech stack. Strategically analyze emerging technology and industry trends, enterprise and brand priorities, and consumer privacy to define and deliver the company’s consumer data collection and activation roadmap.Align stakeholders across organizational levels and silos to document the company’s first enterprise 5-year marketing technology roadmap.
Us
Directed strategical and tactical planning of marking campaigns and customer data management through partnership with Marketing, Analytics, and IT. Led teams; developed and executed long-term capability roadmaps; completed business case planning; drove resolution of business problems through cross-functional collaboration. Interfaced with marketing partners to plan initiatives aligned to strategic priorities. Allocated the spend of $1.5M budget.- Scope of role strengthened from lead near term planning of campaign management initiatives to absorbing strategic planning responsibility for similar capability. Delivered 3 multi-year roadmaps for campaign management.- Expanded into leadership of planning team for customer data management; steered engaged team through significant changes while meeting performance expectations.- Identified, defined, and drove the resolution of key process and data issues preventing support of advisor-focused marketing campaigns in partnership with internal team members, marketing partners, and IT. Provided pro-active status communications to stakeholders and leadership.
Us
Guided ongoing business support of automated customer marketing campaigns to various sales channels, including tactical planning, project management, and communication related to enhancements and defect resolution.- Initiated role for Customer & Lead Management Actions in collaboration with business and IT peers to define processes and standards for defect and issue management. Partnered with leadership to research inquiries and communicate complex findings.- Filled in to define and develop structures, processes, and communications to manage ongoing maintenance of capability with IT.- Minimized defects and enhanced time-to-resolution in alignment with business priority and impact through dedicated support.- Boosted team’s relationship with key business partners due to proactive and ongoing communications.
Us
Synthesized customer survey feedback and corporate strategic initiatives into tactical planning and execution of new functionality and enhancements as Business Lead in digital self-service space.- Drove incremental revenue from Up Sell messages and delivered two sizeable continuous improvement projects to improve customers’ success rate in accessing Nationwide’s self-service site.- Directed the successful delivery of displaying upsell coverage recommendations to customers within key areas of self-service application.- Selected as the organization’s Continuous Improvement Lead; determined appropriate level of training for 25 team members; coached and trained personnel as they completed training and projects.- Completed On Your Side Lean Six Sigma Black Belt certification.
Us
Supported Business Excellence team completing process improvement initiatives through Lean Six Sigma methodology, guiding business units company-wide, including Billing and Personal Lines Service Center.- Improved cycle time for billing breakdowns from 7 to 3 days while simultaneously enhancing First Call Resolution rate for billing inquiries and trailing documents by leveraging Lean Six Sigma methodology.- Steered problem-solving sessions with SMEs and presented findings to stakeholders and executive leadership. - Acknowledged for time management, prioritization, and interpersonal skills while working 40-hours, completing MBA, and serving as a part-time graduate assistant; graduated with 3.8 GPA.
Kent, Ohio, Us
Managed administrative operations including financials, guest services, hiring and training, and supply and beverage replenishment.Developed, implemented, and monitored marketing planImplemented and improved business processes in response to changing operational and customer needs.
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Sarah Byrne works for Farmers Insurance.
Sarah Byrne is listed as Senior Director, Data Strategy at Farmers Insurance at Farmers Insurance.
AeroLeads has found 1 work email signal at @farmersinsurance.com for Sarah Byrne at Farmers Insurance.
Sarah Byrne is based in Medina, Ohio, United States while working with Farmers Insurance.
Sarah Byrne has worked for Farmers Insurance, The J.M. Smucker Co., Nationwide, Kent State University, and Sirva Relocation.
You can use AeroLeads to view verified contact signals for Sarah Byrne at Farmers Insurance, including work email, phone, and LinkedIn data when available.
Sarah Byrne holds Master Of Business Administration, Business from Kent State University.
Sarah Byrne is listed with skills including Leadership, Process Improvement, Analytics, Analysis, Business Analysis, Data Analysis, Marketing, and Management.
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