Shawn Borsky Email & Phone Number

Fullerton, Ca, Us

Monrovia, California, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Freelance and contract work for various clients and publications over the years. I mainly keep this entry up as a definitive counter of my total career time 😎Notable clients (2012-2018) have included Behaviour Interactive, Contractors.com, First Round Capital, Georgia Lottery, Groupize, LeapMotion, NomNomNow, Perfect Fitness, PetValu, Orderly Health, ShareThis, The Hotel Communications Network (HCN), Brightcove Zencoder.(Full career client list available on request)

Irvine, Ca, Us

Supervised development and product management of Battle.net's data platform technologies, resulting in enhanced infrastructure for live operations and support for 65M monthly active users. Managed a specialized team of 34 professionals, including 9 Product Managers, to advance Blizzard's data ingestion, enrichment, and real-time processing capabilities. Directed technical migration to Google Cloud Platform, aligning with a larger strategic infrastructure initiative. Led Mobile Readiness initiative(B&OP), improving Blizzard's mobile and cross-platform capabilities to facilitate the launch of highly anticipated titles. Served as a key internal liaison, fostering collaborative partnerships with internal game teams and external partners for successful product integrations and strategic alignment.● Led a complex migration to Google Cloud Platform, integral to a pivotal $200M+ infrastructure deal, enhancing company's data management capabilities.● Streamlined data operations and support for globally recognized game franchises, maintaining critical revenue streams and operational excellence.● Enhanced Blizzard's cross-platform mobile monetization technologies, directly supporting the release of transformative mobile and cross-platform titles.● Cultivated strategic alignment across dozens of support teams, enabling successful integration and collaboration for multiple globally lauded game studios.● Fortified internal communication and project synergy, effectively liaising with stakeholders for games like Diablo: Immortal and Call of Duty: Mobile.

Irvine, Ca, Us

Supervised a multidisciplinary team of 12 design leaders and provided oversight for a broader design discipline comprising 90 professionals at Blizzard Entertainment. Directed the innovative redesign and harmonization of Blizzard's Web & Mobile Platform and Services portfolio, impacting over 70 services, websites, apps, and platforms essential to the company's infrastructure. Implemented strategic initiatives to enhance internal operations, including the rollout of a Headless CMS and structured content frameworks for improved scalability and modern content delivery. Oversaw the adoption of A/B testing platforms and generative user testing practice improvements. Integrated advanced SEO techniques and utilized Google Data Studio for enriched data visualization and better decision-making processes, ensuring relevance and efficacy in content distribution to over 20 million monthly active users.● Successfully transitioned the company from an outdated in-house CMS to a modern structured content CMS, yielding significant cost savings and boosting content delivery efficiency.● Launched state-of-the-art mobile apps and a technology platform infrastructure that supported the inaugural season of Overwatch League and other critical Esports programs.● Delivered live BlizzCon video infrastructure integration and mobile/TV apps, attracting massive PR attention and drawing millions of viewers annually.● Managed the hybrid web team effectively, allowing a 6-person team to achieve cost-efficient delivery of websites, which now form the backbone of all Blizzard web properties.● Initiated SEO and Discoverability enhancements, resulting in substantial traffic increases for flagship titles like Hearthstone.

Irvine, Ca, Us

Expanded and strengthened Blizzard's Mobile team over two years, growing personnel from an initial three to 28 across dual offices. Led pivotal team mentoring and hiring operations, establishing robust cross-functional collaborations. Propelled product strategy and educational initiatives, positioning Mobile as a fundamental element of Blizzard's digital framework. Directed design and launch phases for seven high-usage mobile apps including iOS, Android, Amazon, and Smart TV platforms, featuring sophisticated integrations and vast global reach. Advocated cutting-edge mobile product strategies to top-tier executives and game team leaders, achieving successful app launches that escalated Blizzard's engagement metrics.● Launched the Battle.net Mobile App and Overwatch League Mobile App, driving significant userbase expansion and enhancing social connectivity.● Led creation of BlizzCon Mobile/Smart-TV Apps and Blizzard Esports Mobile App, elevating Blizzard's fan interaction levels.● Directed infrastructure and design for customer-centric applications, boosting gamer engagement across multiple platforms.● Implemented advanced user security products, delivering annual cost savings in excess of $10M.● Pitched key mobile initiatives, resulting in broadened user social engagement within Blizzard's game ecosystem.

San Francisco, California, Us

Oversaw in-house design team and guided cross-department collaboration to deliver design solutions aligned with brand strategy. Directed major advertising campaigns for high-profile clients, laying the groundwork for durable multi-year partnerships. Managed complete marketing website development cycle, ensuring seamless integration of YouTube and HubSpot APIs to enhance functionality and reduce operational costs. Led transformative company-wide rebranding initiative, delivering a new brand identity that garnered industry-wide recognition. Developed user-centric UI/UX design for marketing and analytics platforms, accelerating campaign execution and fostering client loyalty through strategic service upgrades.● Drove advertising strategy and creative solutions, achieving significant DAU increases for multiple top-tier mobile clients.● Orchestrated full-scale rebranding post-merger, establishing a cohesive and recognized brand identity within the industry.● Engineered a robust product design ecosystem, driving revenue growth from customer renewals and service expansions.● Executed a successful marketing campaign featuring a 15-page white paper and multimedia promotional materials, enhancing customer engagement.● Collaborated with marketing teams to meet and exceed project delivery timelines.

San Francisco, Ca, Us

Executed strategic design initiatives that catalyzed HotelTonight's exponential growth, overseeing aesthetic and functional aspects for multiple platforms. Facilitated user engagement through creation of intuitive B2C mobile interfaces and B2B web tools, directly influencing consumer retention and partner satisfaction. Streamlined internal and customer communication channels by designing and coding responsive web views and email templates, enhancing overall brand consistency. Forged effective cross-disciplinary collaborations, ensuring seamless integration of marketing collateral and digital advertisements into user flow. Championed front-end development projects, fostering a cohesive experience across web and mobile touchpoints.● Integral in scaling app downloads from 1.3 million to over 10 million, culminating in a key role in the brand's acquisition by Airbnb for $400MM.● Designed hotel profile management tools that earned accolades from top hotel groups and cemented strategic partnerships.● Garnered industry acclaim with HotelTonight's recognition as one of Apple's most disruptive apps in 2012.● Guided front-end development and design, significantly improving cross-platform usability and user satisfaction.● Led design innovations for mobile web views and interactive prototypes that advanced the brand's digital footprint.

Designed all product flows, branding, visual designs, wireframes, UX documentation, and front-end implementation across a live web product for attorneys.Managed and developed strategy and full product flows on product specifications, release objectives and product concepts.Owned all page and product designs, leveraging HAML, SASS and LESS to build a scalable style architecture for quick iteration.

San Francisco, Ca, Us

Supervised all user interface production materials across 4 simultaneous multiple cross-platform game projects which included identity, in-game interface, icons, promotional materials, implementation proposals, mock-ups , wire-frames, and interactive design prototypes.Owned UI and design vendor communication and controlled hiring for UI, UX, and Web Design positions.

Alpharetta, Georgia, Us

Anthem Design Group was an independent Atlanta full-service digital agency. I founded it with just myself in 2004 and quickly grew to a partner and 15 employees. Sold in 2011.Led a multi-disciplinary team and served 70 clients. Clients included world-class brands such as Activision, BMW, Eli Lilly, Royal Caribbean, and Petroglyph Games.Controlled all finances, client relations, project pitches, marketing initiatives, budgetprojection, billing, art direction, project scoping and company operations.Top Selected Clients: * Activision * Becker Multimedia * Beaconcast Media Companies * Blue Heat Games * BMW of North America * Doostang * Eli Lilly and Company * Fulton County Republican Party * Gamebattles * Land of a Thousand Hills Coffee Company * Major League Gaming * Petroglyph Games * Royal Caribbean International LTD. * Shaw Science Partners * Takeda Pharmaceutical Company Ltd.Full list available on request (73)

Ca

Wrote multiple formal form articles on design and user experience ( see publications )

Alpharetta, Georgia, Us

Anthem Game Group was a subsidiary creative group of Anthem Design Group. This team worked specifically in gaming, specifically iPhone/Android/Blackberry/Palm development, hand-held gaming, and focused video game industry related web developments and trailer/video productions.Managed and designed UI, interface and branding collateral and production for various projects and clients.Supervised operations and team management as a white-listing service for certain publishers and developers. Led status, response and pitch meetings with game publishers, developers, and stakeholders. Clients included:3D RealmsActivisionBlue Heat GamesGreenwave GamesHands-On Mobile ( MFORMA)Killspace EntertainmentMachineworks NorthwestPetroglyph GamesWXP Studios

Led UX design and created interface designs, backgrounds, animations, textures, 3d models, UI porting assets and various production assets for a number of award-winning mobile titles.Managed a team of 6 and handled scheduling, project management, and art direction for delivery and creation of 3d character modeling and animations, texture revisions, backgrounds, illustrations and other needed art assets. Handled meetings with Producers and Publishers to handle revisions, updates and revisions on tight production timelines.

Owned creation of all mock ups, media presentations, pitches, all types of graphic collateral for distribution as well as consulting on visual and graphics developments for the company.Interfaced with various clients, game publishers and developers to pitch new game projects.

Munich, De

Developed designs for the driver's display cluster on the 2011 7-Series car model.

Santa Monica, California, Us

Managing advertisers and paintball brands with the studio on Greg Hastings Tournament Paintball PS2, Xbox and Mobile.Owned design of all marketing collateral, booklet, poster and promotional designs.Managed and ran on-site tournaments and promotional events for the Greg Hastings franchise. Designed UI and in-game skins for the mobile game, GHTP MAX'd Mobile

New York, New York, Us

Designed and worked closely with the GameBattles founder to develop the site re-design for acquisition from Major League Gaming.Worked closely with the digital agency, Rokkan to design and develop the brand re-design of MLG's main website after the acquisition. Designed and developed various media collateral pieces including multi-platform and Xbox Live ads, motion graphics collateral, web landing pages, print programs and other media for the Pro Circuit.

Directed arena creative direction and web design direction prior to the acquisition.Developed custom site skins, advertising, banner graphics, and handled media and creative developments.