For the past decade Stuart has focused on the fields of rich media, video, ad serving, ad operations and innovation from a tech and strategy perspective. He has focused on solutions that scale the industry and has had a hand in pioneering international rich media services, innovating and standardizing formats, improving ad latency and security, creating monetization strategies to take premium inventory to global markets, technical solutions that solve services and sales challenges and collaborating with ad tech industry bodies creating standards, guidelines and industry qualifications. Stuart is passionate about digital advertising because it is the revenue engine funding innovation and open access to great content. “The success of most premium web content could not have happened without “free-to-consumer” monetization. If we are to continue to enjoy the sustained innovation that we have experienced over the past few years then digital advertising must be at the core of how we fund publishing and services available on the internet.”