Sarah Bottaro Email & Phone Number

• Increase MGA brand sales and presence across all. assigned retail customers.• Be the expert on MGA products, categories, and competition.• Manage/optimize the day-to-day relationship with key customer personnel, buyer, replenishment manager, marketing, and content teams.• Understand/anticipate customer needs, performance metrics and critical timelines.• Co-ordinate and manage item set-up, pricing, and content/assets.• Ensure orders align with sales forecasts/targets and customer inventory needs.• Communicate key insights regarding item or category performance trends.• Lead the joint business plans process with each customer to aggressively drive MGA growth.• Identify and align with key customer strategies and priorities.• Map out and gain approval to robust account promotional plans that are integrated with MGA brands’ marketing plans.• Lead and manage item forecasting with MGA and customer supply chain and demand planning teams.

Markham, Ontario, Canada

• Manage channel business and relationships with online retailer business partners.• Plan and manage complete onboarding and maintenance process.• Work with retail partners to obtain analytics on online retailer programs as well as overall sales goals/strategies.• Prepare and delivery monthly reporting retail sales/program successes based on metrics.• Identify and foster new business opportunities to grow revenue and market share.• Develop and manage annual quota, sales plan, and results.• Negotiate contracts with key partners to deliver high-growth results.• Develop and manage drop-ship model across North America. • Work with retail partner buyers on close out, opportunity buys and ongoing promotional events.

Markham

• Manage, develop and implement marketing communications program. • Initiate and direct strategy and execution of direct response programs including creative development, budget management. • Responsible for providing strong, clear direction to client partners and vendors. • Analyze data for industry, identifying insights and opportunities, and developing marketing and sales strategies to drive results. • Create and execute social media strategy to create awareness and establish brand.• Develop high-impact company communication pieces.• Work closely with schools and camps to create effective polices.• Track and report on all marketing and sales activities.• Coordinate and manage community events and related initiatives.• Prepare and manage company budget and expenses.

Toronto, Canada Area

• Managing key accounts and building relationships with key personnel.• Work towards meeting monthly, quarterly and annual quotas.• Ensuring internal company functions give the highest level of customer service to national accounts.• Monitoring incoming orders and ensuring they are fulfilled effectively.• Holding regular monthly meetings with internal stakeholders.• Investigating and resolving queries and issues raised by national accounts.• Identify and attract new prospective customers.• Monitor and analyse sales, inventory, marketing and merchandising needs for key accounts. • Hold business reviews to assess upsell and/or new account opportunities.• Participate and coordinate tradeshows and client events.• Manage annual budget and forecasting.• Collect and analyze sales data and trends.

Markham

• Demonstrate competency in writing and successfully executing multiple business plans.• Create, launch and measure the quality of effective direct mail, email and fax campaigns for all channels and key accounts.• Coordinate tradeshow and client events from beginning to end.• Develop, manage and provide analytics on company website.• Create all company collateral for B to B and B to C target markets and customer base.• Responsible for full-turn-key product development and customer training.• Manage social media interfaces such as Twitter, Facebook and various blogs.• Develop, manage and direct overall marketing objectives, tactics, and budgets for all specialty business channels.

Markham

• Launched and maintain Canadian website (www.pandasoftware.ca). • Develop, adapt, and manage marketing communication materials (website updates, corporate brochures and stationery, press releases, presentation material) for Canada from European Head Office • Competitive Tracking and Analysis • Develop Channel Partner Technical Training Programs • Develop and implement a news alert service via email.• Liaise with external partners (marketing agencies, trade publications, newspapers and trade journals etc.) for submission of press releases, advertising, announcements, etc. • Work directly with Sales to maintain contact databases and implementing direct targeted email and mail campaigns.

Toronto

• Launched and maintain training website (www.cch.ca). • Work with partners to create a strategic annual marketing plan, including budget, key action items, deliverables, deadlines and related measures and targets. • Create marketing collateral for target audiences that are aligned with the CCH brand.• Source, research, track, archive, manage, and recommend mailing/calling lists on a project-by-project basis.• Coordinate tradeshow activities from beginning to end.• Contribute to the implementation of marketing activities in support of business retention, customer loyalty goals, education programs and surveys.• Compile and produce sales and marketing revenue reports.• Provide initial training to customers in the Legal and Human Resources industries.• Created and implemented Retention databases (Access) across the board.• Promote and advertise training program to industry professionals. • Develop training and marketing materials (Manuals and Viewlets).

Business, Management, Marketing, And Related Support Services

Business Administration/Human Resources Management, Business/Human Resources