Sarah Bottaro Email & Phone Number

• Increase MGA brand sales and presence across all. assigned retail customers.
• Be the expert on MGA products, categories, and competition.
• Manage/optimize the day-to-day relationship with key customer personnel, buyer, replenishment manager, marketing, and content teams.
• Understand/anticipate customer needs, performance metrics and critical timelines.
• Co-ordinate and manage item set-up, pricing, and content/assets.
• Ensure orders align with sales forecasts/targets and customer inventory needs.

Markham, Ontario, Canada

• Manage channel business and relationships with online retailer business partners.
• Plan and manage complete onboarding and maintenance process.
• Work with retail partners to obtain analytics on online retailer programs as well as overall sales goals/strategies.
• Prepare and delivery monthly reporting retail sales/program successes based on metrics.
• Identify and foster new business opportunities to grow revenue and market share.
• Develop and manage annual quota, sales plan, and results.

Markham

• Manage, develop and implement marketing communications program.
• Initiate and direct strategy and execution of direct response programs including creative development, budget management.
• Responsible for providing strong, clear direction to client partners and vendors.
• Analyze data for industry, identifying insights and opportunities, and developing marketing and sales strategies to drive results.
• Create and execute social media strategy to create awareness and establish brand.
• Develop high-impact company communication pieces.

Toronto, Canada Area

• Managing key accounts and building relationships with key personnel.
• Work towards meeting monthly, quarterly and annual quotas.
• Ensuring internal company functions give the highest level of customer service to national accounts.
• Monitoring incoming orders and ensuring they are fulfilled effectively.
• Holding regular monthly meetings with internal stakeholders.
• Investigating and resolving queries and issues raised by national accounts.

Markham

• Demonstrate competency in writing and successfully executing multiple business plans.
• Create, launch and measure the quality of effective direct mail, email and fax campaigns for all channels and key accounts.
• Coordinate tradeshow and client events from beginning to end.
• Develop, manage and provide analytics on company website.
• Create all company collateral for B to B and B to C target markets and customer base.
• Responsible for full-turn-key product development and customer training.

Markham

• Launched and maintain Canadian website (www.pandasoftware.ca).
• Develop, adapt, and manage marketing communication materials (website updates, corporate brochures and stationery, press releases, presentation material) for Canada from European Head Office
• Competitive Tracking and Analysis
• Develop Channel Partner Technical Training Programs
• Develop and implement a news alert service via email.
• Liaise with external partners (marketing agencies, trade publications, newspapers and trade journals etc.) for submission of press releases, advertising, announcements, etc.

Toronto

• Launched and maintain training website (www.cch.ca).
• Work with partners to create a strategic annual marketing plan, including budget, key action items, deliverables, deadlines and related measures and targets.
• Create marketing collateral for target audiences that are aligned with the CCH brand.
• Source, research, track, archive, manage, and recommend mailing/calling lists on a project-by-project basis.
• Coordinate tradeshow activities from beginning to end.
• Contribute to the implementation of marketing activities in support of business retention, customer loyalty goals, education programs and surveys.

Business, Management, Marketing, And Related Support Services

Business Administration/Human Resources Management, Business/Human Resources