Director Of Sales And Operations
Newnan, Ga, Us
• Initiated annual marketing plan that included brand positioning, SWOT Analysis, competitive assessment, marketing objectives/strategies, and consumer segmentation by focusing on consumer needs, relationships, and company differentiation. Results and enhanced strategy to even out the seasonality in the business. • Lead several cross-functional teams in the community to achieve various strategic revenue goals. • Re-branded company over a one year time frame, reinforcing consistency across all areas. • Monitor and reconcile marketing and public relations budget, including co-op from vendors. • Transition of new software to enhance customer communication, resulting in overhead reductions of 5% through continuous project review. • Create processes and procedures as new employees were hired, in order to support others development and help to take them to the next level with the ability to appropriately handle company growth. • Consistently seeking best practices and education to foster the employees and business environment as a whole. • Increasing teamwork and goal orientation through company by developing and implanting team building exercises and empowering others.