Lucia Care is founded by medical specialist and naturopath, Nanna Kirkebjerg, MD. At Lucia Care, we merge strong medical expertise with deep knowledge of nature's healing powers, so our organic, vegan, and science-backed skincare products, as well as our holistic stress treatments, benefit the whole person. We believe that body, mind, and spirit are inseparable, and our products and clinic are created based on this holistic vision. For us, it's about revitalizing, reducing stress, and restoring balance in all aspects of life.As a Senior Consultant and Board Member at Lucia Care, I concentrate on:- Providing strategic guidance for business development.- Strengthening brand engagement and communications.- Identifying opportunities for innovation.- Conceptualizing new brand initiatives and overseeing execution.- Cultivating international partnerships.- Coach and advisor, enhancing personal branding and messaging for executives.

Before the public comeback of C21, I orchestrated a comprehensive 4-year investor-backed release and marketing strategy, ensuring solid investments for our ambitious plans. Following a successful funding round, C21 returned to the limelight in the fall of 2023 after a 17-year hiatus, supported by some of Denmark's premium media outlets.C21 is poised to release two new EPs before the end of 2025, each containing 7 original tracks. These releases will be complemented by live touring, social media campaigning, strategic partnerships, and radio play, among other promotional efforts.As an independent label backed by investors, we've established a framework where artists retain both creative autonomy and ownership of their rights.Back in the 2000s, C21 was released in 14 countries, achieving Gold certification in 4 of them. The band topped the charts repeatedly, secured nominations for several prominent awards, and won the hearts of hundreds of thousands of fans.

With many years of experience in leading and developing value-based and purpose-driven innovation projects within organizations, combined with a successful international career as an artist, I know that meaningful and emotional appealing initiatives can make a difference and strengthen both business and market position - if they are genuine.Our changeable and unpredictable present time holds every opportunity to create captivating and powerful communication across universal human themes. As a Senior Consultant & Advisor, I link ideas, opinions and emotions and translate them into concrete concepts and business opportunities that can change the world and be included as a positive element in the recipient’s life and the future life of the company.New growth potential always arises when a market position is linked to life’s deepest questions and needs. The result will be a stronger sense of brand community and a better business in a valuable and e!icient brand universe.

You may have played football, done fitness, or done free dancing. Gone to a club or karate. But have you ever tried attending gardening? "Gå til have" / "Go garden" is the newest addition to the family of leisure activities and your opportunity to become part of a special community. All over Denmark, we gather teams consisting of 5-10 landless city dwellers who want to turn the lawn into a bloom of vegetables, herbs, and edible summer flowers together. Guided by a professional gardener, the attendees learn how to prepare the soil, make compost, sow and care. Along the way and especially at the end of the season, the group can enjoy the fruit of their joint effort by harvesting beautiful and tasteful homegrown vegetables. "Gå til have" / "Go garden" is an opportunity to get a respite from city life, noise, and the hamster wheels of everyday life. A good excuse to take a break from the sit-stand desk and dig your hands into the soil. A garden is a place where you can de-stress and connect with nature.Learn more at www.gaatilhave.dk

Søren Bregendal is known for his part as Erik in season 2 & 3 of Darren Stars Emmy, and Golden Globe nominated Netflix hit show "Emily in Paris".Søren played a central part in the Danish hit show "2900 Happiness" shooting almost 150 episodes during a period of three years. In 2005, he became a regular in one of Danish film's most treasured movie franchises "Father of Four" shooting 6 movies in total.Furthermore, leading both the Danish cult youth movie "Rich Kids", and the modern epic "High School Musical 2" theater production, winning the most prestigious theater prize in Denmark for "Best Musical" alongside the cast, he has underlined his mainstream audience appeal again and again.His supporting roles in the acclaimed teen-movie "Triple Dare" and the hugely successful comedy "The Union" add to his solid line of work as an actor.As a singer/songwriter in the pop group C21 he's received four gold records, nominations for both Nordic Music Awards and Danish Music Awards, as well as releases in 14 countries. With his latest band Lightouse X, he won the Danish qualification and later represented Denmark at the Eurovision Song Contest in 2016.

The Hidden You offers guidance and consultancy rooted in a spiritual and holistic worldview, emphasizing inner work as the crucial key to the release of the life force. Many people struggle with contradictions between the daily, material, and action-oriented life and the inner, spiritual, and meditating life.At The Hidden You, we try to release the battle mode that occurs when life is divided into opposites. What seems like conflicting contradictions in your life can be reconciled, and transformed into the freedom of choice, creative power, and connectedness with the vast reservoir of your potential and abilities. As a trained astrologer, holding a diploma from The Academy of Astrology in Copenhagen, and a certified coach, I aim to support clients in unlocking their lifeforce.

As Founder and Creative Director of P.S. In Love You, I established aradical innovation project in the form of a standalone sub-brand, withinDenmark’s second largest patient association, The Danish HeartFoundation, representing 130.000 members and 500.000 patients.The purpose of P.S. I Love You was to empower young generationsthru a holistic heart health perspective, contribute to future revenuesource, while increasing engagement and awareness within a youngerand healthier target audience (millennials). In record time we managedto close partnerships with major brands o!ering exciting CSR/CCRconcepts, leading influencers, top universities and respected experts, aswell as grow a successful Instagram platform, where almost 90% of ourfollowers matched our target audience.• Strategic leadership • Brand building• Communication strategy • Marketing and PR strategy• SoMe strategy • Partnership strategy• Direct reference to the CEO and Board • Fundraising• Stakeholder management • Peoples management

Haver til Maver (School Gardening) is an award-winning Danish NGO.As a Senior Consultant and Creative Developer, my task was to act as a creative catalyst based on Haver til Mavers set of values, conceptualizing a meaningful, experimental and relevant project, with a freshnarrative that could provide a positive impact on the target audience, increase the association’s social and cultural relevance, as well as strengthen the organizations self-financing through new and differentrevenue channels. We succeeded in attracting top artists and influencers, as well as leading cultural institutions as project partners. • Concept and campaign development • Strategy• Brand building • Communication strategy• Marketing and PR strategy • SoMe strategy• Partnership strategy • Network facilitating• Fundraising

In collaboration with editor-in-chief Rina Mardahl, I conceptualized and developed a theme about plant-based lifestyle. The theme attracted brands, ensuring creative partnerships and revenue generation. Theseries of articles was published in 6 issues of the magazine, which corresponds to a full year of publications. The purpose of the series was to spread knowledge and inspiration within nutrition, health, climate, environment and animal welfare and empower readers to makeconscious lifestyle and consumer choices.• Concept development • Article writing• Advertising strategy • Partnerships• Key account management • SoMe film production

As Project Lead and Senior Consultant, I led the business development aiming to ensure revenue generation thru original and empowering social marketing concepts, o!ering powerful CSR/CCR concepts to major brands and businesses. The result was record-breaking fundraising for the organization’s core services and radically new levels of engagement with the target audiences thru events, projects andSoMe platforms. The initiatives I developed attracted Princess Marie of Denmark who made the first royal endorsement of the organization in its history.• Strategic leadership • Brand building• Concept and campaign development • Communication strategy• Marketing and PR • SoMe strategy• Sales • Partnerships• Budget management • People management• Key account management • Fundraising• Event planning and production • Foundations

In 2012, I took the initiative to form Lighthouse X with a vision of creating a band that could do more than just entertain. The mission was to take responsibility through music in a way that had never been done before. At the same time, it was my ambition to demonstrate how we as musicians and artists could engage in new and different collaborations with businesses and vice versa, without compromising either the business or artistic integrity, but rather strengthening both.Lighthouse X was integrated into Call me's "Speak Properly" campaign, giving it a unique musical and artistic dimension. In addition to massive press coverage in nationwide media, a wide range of joint activities including collaboration with national NGOs, and mutual benefits from performing on each other's communication platforms, the collaboration also resulted in the release of several singles, an EP, and notably the victory at the Danish Melodi Grand Prix 2016 with the song "Soldiers of Love".Lighthouse X is owned by my production company North-East Production. I was responsible for overall management, overseeing both the artistic and business strategy, concept and idea development, distribution channels, PR and communication strategies, contract negotiations, event and concert planning, brand identity, developing the basic narrative, and coordinating with our many partners.- Lighthouse X (EP) 2015 (NEP)- Love Calling (single) 2014 (NEP)- Glow of the Night (single) 2015 (NEP)- Heartless (single) 2015 (NEP)- It’s A Brand New Day (single) 2015 (NEP)- Home (single) 2015 (NEP)- Soldiers Of Love 2016 (NEP, SONY ATV, Universal Music)- Winner of the Danish Melodi Grand Prix 2016 with the song Soldiers Of Love.Keywords:- Concept and campaign development- Communication strategy- Marketing and PR- Social media strategy- Sales- Partnerships- Budget management- People management- Key account management- Distribution

Utilizing my coaching background, I founded Bregendal Coaching to empower individuals in unlocking their fullest potential and pursuing deeper meaning, harmony, and joy in life. Through tailored guidance and empowering conversations, I've been fortunate to witness remarkable transformations. As part of the business, I entered into a collaboration with Lyngby-Taarbæk Municipality, focusing on a group of young people with special needs.Keywords:- Counselling- Conversation techniques- Mentoring- Self-development techniques- Marketing and PR- Business development

Som professionel sangskriver arbejdede jeg tæt sammen med Warner/Chappells internationale team for at tjene den fælles målsætning om at skabe forretning på baggrund af originale værker. Det skete bl.a. via kreative samarbejder med internationalt anerkendte sangskrivere i Sverige og England, to af verdens førende eksport lande inden for popmusik.Min fornemmeste opgave i samarbejdet var at skabe sange, der var gearet til det kommercielle marked og understøtte publishing forretningen, der sikrer at værkerne ender med at generere indkomst. Det lykkes både gennem cuts på andre artisters udgivelser og via mit soloalbum ”Life is simple, not easy” udgivet på Warner Music.Keywords:- Komposition af contemporary pop- Musikproduktion- Forretningsudvikling- Netværksfacilitering- Marketing og PR- Partnerskaber

In 2006, immediately following the success of C21, I was signed as a solo artist to another one of the world's largest record labels, Warner Music. I released my first solo album and received 4-star reviews from several nationwide media outlets. I deliberately chose to handle the business myself, without management interference, and thus was once again involved in all aspects of strategic work, idea and concept development, brand identity and communication strategy, product placement, commercial partnerships, as well as tour and event planning. Throughout the entire process, I worked closely with Warner Music's Danish and international offices.- Summer Sun (single) (May 2007) (WARNER MUSIC)- Life Is Simple Not Easy (album) (September 2007) (WARNER MUSIC)- Take The Fall (single) (September 2007) (WARNER MUSIC)- Every Breath I Take (single) (January 2008) (WARNER MUSIC)- Electric Eyes (single) (May 2008) (WARNER MUSIC)- Lader Mig Falde (single) (May 2012) (Cutbrook/Discowax)

This was my first signing with a major publisher. As a professional songwriter, I worked closely with EMI Music Publishing's international team to serve the common goal of creating business based on original works. This was achieved through creative collaborations with internationally recognized songwriters in Denmark, Sweden, and England.A significant part of a professional songwriter's success relies on their ability to network and promote their talent among other music professionals. I succeeded in many cases in creating contacts and collaborations among the industry's top songwriters and producers, ensuring a high level of releases that generated significant income.This was achieved both through cuts on other artists' releases and through two album releases with my band C21, released on EMI Capitol.

C21 is renowned as Denmark’s iconic and successful boy band. I co-initiated the band at the age of 15/16, committing myself entirely to realizing the dream alongside my bandmates and the team. We achieved success; securing a contract with one of the world's largest record labels and releasing our music in 14 countries. At the core of operations, we managed a team that fluctuated in size but, at times, comprised around 20 individuals.Beyond my artistic contributions as lead singer, songwriter, and producer, I also played a role in the business aspects. This included contributing to overall strategy, idea and concept development, brand identity, communication strategy, product placement, commercial partnerships, as well as tour, PR, and event planning across Denmark and international destinations such as China, Thailand, Indonesia, India, Hong Kong, Malaysia, and the Philippines.- Stuck In My Heart (single) (September 2002) (EMI CAPITOL)- You Are The One (single) (January 2003) (EMI CAPITOL)- C21 (album) (January 2003) (EMI CAPITOL)- She Cries (single) (April 2003) (EMI CAPITOL)- One Night In Bangkok (single) (October 2003) (EMI CAPITOL)- All That I Want (single) (April 2004) (EMI CAPITOL)- Listen (album) (May 2004) (EMI CAPITOL)- Tell Me Why It Ain't Easy (single) (October 2004) (EMI CAPITOL)- The Spirit Of Christmas (single) (November 2005) (EMI CAPITOL)Officially sold more than 300,000 records, with unofficial sales figures surpassing 1 million in Asia. Achieved official Gold/Platinum status in four different countries (Denmark, India, Thailand, & China).