At SkillZilla, where we're on a mission to help young folks aged 14-24 master essential life skills from cooking to coding through an interactive mobile experience. As CMO, I'm heading the pack to ensure SkillZilla is as visible as a T-Rex in a chicken coop by:🌟 Creating a ROAR-some brand that stands out in the prehistoric jungle of educational apps. 💰 Managing the marketing budget, ensuring every dollar is used to "rex"ecute our strategies effectively for the highest ROI🕵️‍♂️ Digging deep into market research to unearth insights on 14-24-year-old hatchlings' habits and preferences 🦖 Driving sales growth faster than a T-Rex chasing its prey🦴 Biting into strategic marketing initiatives and expanding market share

Responsible for bringing the company's vision to reality through branding, messaging, marketing plans, and strategic marketing at a K-12 Social Emotional Learning curriculum, training, and publishing company. Key results include:• Collaborate with the product and sales teams to direct the branding, messaging strategy, and Go-To-Market (GTM) campaigns for three products, including a SaaS high school program.• Create and execute an integrated marketing strategy that contributed to an 18% increase in inbound leads, a 17% improved click-through rate (CTR) on campaign emails, and a 13% increase in sales from direct, referral, and paid traffic from 2021 to 2022.• Conduct market trend and competitive analysis, keyword research and management, on-page content improvement, and consistent strategic messaging to improve organic and paid media campaigns that resulted in Page 1/Position 1 Search Engine Response Page (SERP) and an increased CTR. • Develop and launch a podcast and personal brand campaign for the CEO that led to earned media placements and speaking engagements.• Mentor junior marketing staff and helped them grow their key skills in social media content creation, marketing management, reporting, graphic design, marketing strategies, blog writing, community building, and SEO.

Drives the marketing strategy to support sales for the PATHS® and Emozi® programs to K-12 educators across the country and around the world.

Founded and built a content marketing, digital strategy, and fractional marketing company. Led the business development to secure private label marketing consulting and strategic marketing for various organizations, including education management, B2B, hospitality, and government entities, including but not limited to:• Collaborated with a virtual team to analyze market trends, design the strategy, create ads, and report measurable results of five-figure monthly paid social media campaigns, resulting in an average 8:1 ROI.• Consulted and advised the integrated marketing planning and implementation for the office of Strategy, Marketing, and Communications at the Metropolitan State University of Denver to:•Develop magazine content outline and directed vendors, writers, and staff to produce issues of the alumni magazine, mailed to 100,000+ alumni and community members.• Write digital student communications and messaging for the dean of students.• Design the marketing plan and strategy and GTM messaging for the launch of the part-time MBA and Master of Accountancy for the College of Business.

Full stack Digital Marketer with 20 years experience in both traditional and digital marketing communications campaigns. In-depth knowledge and hands-on experience in website builds using WordPress, website project management, website SEO and optimization, and building integrated strategies with web, social and email platforms. Familiar with MailChimp, ConvertKit, Trello, Asana, Google tools, Hubspot, Hootsuite, CoSchedule, Sendible, Office 365, Adobe CC, and agile and waterfall PM methods.

Performing virtual digital marketing strategy services for clients across the United States. Manage client relationships from business development to strategic planning phase. Direct virtual teams to implement clients' strategy to ensure projects stay on target.

As principal brand communications and marketing officer of the Office of Communications and Marketing, she supported the goals of the College through positioning, messaging, marketing, advertising, media and public relations, creative services, web communications, print communications, publications, graphic design, photography, and logo and brand management. Responsible for the overall marketing strategy for the College; developing, communicating, and promoting strategy positioning and branding; strategically communicating with all of Daniels’ constituents; and promoting a consistent visual identity for the College.

Deliver and assess the Introduction to Digital Marketing course to both graduate and undergraduate students. Collaborated on the redesign of a new digital marketing class including learning outcomes, assignments and coursework.

Oversaw the College communications, constantly gathering new information and telling stories through various communications outlets: web, social, print and WOM. In this role, she was charged with overseeing and mobilizing office resources to bring the Daniels story to “life” by reinforcing our brand and inspiring people through our printed publications, social media, website, email and face-to-face communications.

Responsible for bringing the Daniels story to life by reinforcing the brand and inspiring people through online and printed communications. Strategically planned communications, oversaw freelancers, vendors and others writing external/ internal stories, managed online content, printed materials and social media/networking channels in order to communicate with all stakeholders.

Executed and managed marketing and communications projects—including timelines, project briefs, partner communications, estimate approvals, etc.—and managed workflow by maintaining an on-line internal project management system to ensure information was complete and deadlines were met. Communicated with internal partners, team members, and key stakeholders with steadfast attention to balancing internal team workload with partner needs and deadlines. In addition she worked closely with graphic designers and other Daniels staff to develop, produce and implement communications materials across a variety of media.

Courses taught include Strategic Communications Planning and Strategic Messaging for undergraduate students in Media, Film and Journalism Studies. Developed and managed the syllabus materials, created course material and presentations, arranged for guest speakers, facilitated class discussion and evaluated student coursework for final grades.

Organized media days and project photo shoots. Communicated with the media for press releases and ad buying, represented company to trade associations and hired photographers and writers for marketing materials. Successfully coordinated company name and identity change including graphic identity, product branding, and external and internal written communications. Planned and ran annual golf tournaments that included creating invitations, participation tracking, course relations and event day coordination. Published in Colorado Construction Magazine, Colorado Golf Magazine and Golfviews Magazine.

Supported a five to seven person sales team to reach quarterly and annual sales goals with time sensitive proposals and presentations. Designed and maintained media kit materials. Assisted on-air talent with on location radio promotions. Included set up/tear down, listener relations, and troubleshooting for unexpected and last minute issues.

Served as part of an internal “creative agency” for clients of a third-party warranty company, created sales and marketing materials, brochures, point of purchase agreements and forms. Developed new employee newsletter. Responsible for monthly editorial, design, project and vendor management to deliver newsletter by deadline.