Samuel Browne Email & Phone Number

London, United Kingdom

Lead agency relationship with global partners ensuring:- Client business objective delivery- Development of innovative solutions that redefine clients media approach- Lead c suite client relationships - Development of new International business prospects- Priority Key Accounts include Heineken and Kraft Heinz. - Driving transformation of media behaviors to be data driven, and include increasing commerce/performance mindset and balance/integration with brand building - Consulting and advising on development of Global and connected Marketing tech stacks- Evolving agency model and servicing around new client in housing tests

London, United Kingdom

International media account lead for Microsoft, during a successful period in which the company saw a 33% increase in it's share price.Overall responsibility for Rest of World (excl USA).+$1b billing across brand and performance objectives.Supporting Consumer campaigns such as the Windows 10 launch, Surface, Xbox, Skype, Microsoft Band... and b2b campaigns including Microsoft Cloud, Azure, Dynamics, and Office 365Full geographical presence through EMEA, APAC and LATAM.Ensuring a high quality media product that drove forward the Microsoft brand and business in a competitive technology sector.Building relationships with G|obal, Regional and Local clients across the full network.Operational set up and optimisation and development over time..Management and development of Talent.Represent ROW across account leadership forums.Supporting commercial negotiations, developing viable SOW structures to suite multiple stakeholders, and monitoring and managing vs changing client needs.

London, United Kingdom

Leading international account across the Carat Global Network. Ensuring cutting edge product is applied and delivers business value to our clients across the Globe. Working with countries from Nigeria to China. Managing central team to: - Drive quality strategic and implementation product on and off-line- Assimilate & apply year on year learnings- Ensure account profitability and seek ongoing revenue growth through the wider Aegis global network, - Proactively recognise account issues/threats and navigate.- Deliver ongoing client productivity gains- New business delivery and network growth- Contribute towards international department management and leadershipCore clients include Nokia/Msft and Tourism Ireland.

Leading global integrated communication planning process and strategies to drive our partners businesses forward in a modern media world.Consumer Journey touchpoint moderation and planningBrand, & communication architecture developmentEstablishing innovative media behaviours for cut-through media activation & impact

International role driving communication strategies across Kraft and Levi's accounts. Predominately focused on the EMEA region - but utilising and sharing best in class practice across a global networkFocus development of Integrated communication plans at a strategic level across all communication disciplines. Including use of consumer journey planning.Driving appreciation and uptake of accountability, measurement and optimisation opportunities/techniques.

Communication planning on numerous accounts incl Scottish and Newcastle/Heineken, BUPA, Premier Foods, Western Union.TTL planning, and detailed media planning including digital and traditional media channels.Experience across DR focused and brand driven campaigns.

Worked within internal programme promotional team, aiding cross channel promotion and audience development. (responsibility across 4 key channels)Aided launch of first ever interactive UK tv gaming channel platform, Recorded highest ever viewing numbers on channel for launch quarter 1

Entered on grad scheme with placment across all key divsions of the company over 12 month period