Scott Buresh is the founder and CEO of Medium Blue, a full-service, award-winning online marketing agency. He is an internationally recognized authority on search engine marketing (SEM). Scott has been featured in respected publications such as Entrepreneur, Success, Direct Marketing News, and Business to Business for his online marketing insights and unique managerial style. Scott’s articles on the SEM industry have been translated into ten languages and have appeared in numerous influential publications, including Search Engine Guide, CNet, MarketingProfs, Internet Retailer, Fortune Small Business, and Search Marketing Standard. He was also a contributor to How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use (Brown, 2010), The Complete Guide to Google Advertising (Brown, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Scott has also been cited as a leading expert in his field in several national publications, including BtoB Magazine, PC World, Computer World, IT World, Entrepreneur, CIO Magazine, Info World, and The Industry Standard. Specialties: organic search engine optimization (SEO), pay-per-click (PPC) advertising, website conversion, online public relations, online reputation management, website analytics