Simran Butalia Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, Us

Develop AI-driven workflows and solutions for video understanding, collaborating with top AI scientists. Drive efficiency in video search, generation, and classification projects, and build AI agents that help reduce clicks and maximize operational efficiency.

- Developed and executed digital marketing and branding strategies, increasing class enrollment and enhancing brand visibility by 75%. - Crafted the studio’s branding identity, including the logo, website, social media pages, and targeted ad campaigns.- Sustained and grew our community through the COVID-19 pandemic by pivoting to online classes, and subsequently increasing our student base by 200% post-pandemic.- Elevated the studio by choreographing a performance for 20,000 spectators at an Los Angeles Kings Ice Hockey game.

Porter Ranch, Us

- Developing AI-driven solutions backed by APIs like ChatGPT and AWS Bedrock to enhance content creation, automation, and data analysis.- Creating an AI agent back-ended by ChatGPT for automated email extraction and data processing, specifically designed for the accounting department’s booking to invoice matching process in the hospitality industry, enhancing operational efficiency by 70% and significantly reducing manual data entry errors.- Engineering and deploying AI-driven video analysis tools that enhance tactical decision-making and performance analytics in the sports industry.- Leading a team to implement AI-driven smart library and smart folders, enhancing document organization, searchability, and collaboration in a content management system.

Los Angeles, California, Us

- Pioneered BeBop's core technology from the first line of code, boosting its market footprint.- Manage a fully remote global team, maintaining uninterrupted remote operations.- Spearheaded remote operations for major events including the Super Bowl, 2020 elections, NHRA car racing, and NFL games, delivering live operations flawlessly.- Facilitate the transition of established workflows for tools like Adobe Premiere, After Effects, Nuke and Maya to cloud environments.- Implemented highly secure remote editing systems for major motion picture and television productions, enhancing BeBop's reputation for robust data security.

- Amplified Masala Writes online presence through targeted social media strategies, boosting engagement and expanding our reader community.- Pioneered the application of AI in publishing, redefining content creation, promotion, and engagement.- Cultivated an innovative team environment, guiding the use of digital tools to enhance operations and brand impact in publishing.

Porter Ranch, Us

- Develop complex web applications using cutting edge technologies like AngularJS, React, and Node.js.- Enhanced project delivery and operational efficiency by implementing rigorous testing protocols (Selenium, Jasmine, Mocha, Grunt) and Jenkins automation, resulting in a 40% reduction in development cycles.- Drove technology strategy and team leadership for a dynamic group of 10-15 developers, adopting agile methodologies via JIRA to foster innovation and enhance project collaboration.

- Collaboratively engineered and implemented innovative features for a single-page application utilizing HTML5, CSS3, and jQuery to revolutionize the parking experience, working closely with a manager and team members.- Actively collaborated with a team of developers and product managers to create a seamless user experience, enabling users to estimate car retrieval time, request their car, and pay with just one tap.- Conducted extensive research and problem-solving to address project-specific needs and challenges, resulting in a smarter parking solution that provided users with notifications when their car was ready for pickup- Made a significant contribution to the development of Curby, an app that redefined convenience in the parking industry

- Led the creation and execution of a successful online video marketing strategy for I Just Wanna Dance, establishing the brand as a major player in the digital media space.- Created and executed all visual design elements, including logo design, motion graphics, website design, social media posts, T-shirt design, and print media.- Produced compelling 1-5 minute media shorts for online and TV broadcast campaigns, resulting in increased engagement and sales.- Managed website, social media accounts including Facebook, Twitter, and YouTube, creating engaging content and growing the brand's following.

Culver City, Ca, Us

- Spearheaded the successful transition of Sony Pictures' media workflows to the cloud, utilizing cutting-edge technologies in AWS to increase efficiency, scalability, and cost-effectiveness- Pioneered the adoption of cloud-based solutions for media production, setting the standard for the industry and driving innovation in this field- Designed and implemented end-to-end cloud-based solutions, integrating front-end and back-end development, database architecture, UX design, and REST API integration for optimal performance and user experience- Collaborated with cross-functional teams, including internal and external stakeholders, to gather requirements, create technical specifications, and ensure seamless integration of cloud-based workflows.

- Architected and led the development of an online medical lab appointment scheduling application- Designed a flexible business rules framework to accommodate for the complex scheduling logic between medical offices and laboratories- Responsible for gathering requirements, creating technical specifications, database design, designing the user interface, and leading a team of programmers- Exercised agile project management tools and practices including the User Story, Iteration and Release Planning, and Unit/Acceptance Testing

- Worked with the Director of Web Development to create technical proposals and accurately estimate hours and project time needs- Actively participated in requirements definition- Built interactive, engaging, and media-rich custom Facebook applications that help optimize the client’s social media presence and maximized their viral potential- Worked with AngularJS, Kohana MVC framework, and Facebook Graph API/SDK- Maintained cutting edge knowledge of current and emerging technologies, industry trends, and standards in enterprise web applications- Managed a team of 5 developers via agile project management methodology in JIRA

- Conducting interviews with athletes, fans, and sports professionals to gather insights and perspectives on the issues of today's sports world.- Formulating show concepts and collaborating with colleagues to produce a weekly news show that provided viewers with in-depth analysis and commentary on the latest sports headlines.- Capturing stunning images and videos of premier Southern California sports and sports-related events, including the Lakers' championship victory parade and celebrity basketball games.- Managing a team of videographers and editors to ensure the highest level of quality and professionalism in all video content.

Burbank, California, Us

- Played a key role in the development of a media workflow application, focusing on streamlining the transfer and management of media content across various platforms.- Leveraged advanced metadata management techniques to help clients organize and track media assets more efficiently, saving time and money in the process.- Extensively utilized Java and ESB technologies to architect and develop a scalable web services platform for efficient media transfer and metadata management.- Led technical discussions with clients and internal stakeholders, helping to identify and address pain points in their media workflows.- Developed and maintained technical documentation and training materials to support clients and internal teams in the use of the platform.

Burbank, California, Us

- Responsible for design, development, integration, and deployment of their Metadata services platform- Worked with Apache Camel and ActiveMQ to create a fully event driven platform that offered scaling and high availability options- Implemented a RESTful services based on Apache CXF Services framework

San Franscisco, California, Us

- Responsible for java/.net SDK and API Test Harness development. - Creating Java and C# SDK’s that wrapped the company’s legacy web services and allowed easy integration of new applications with their partners. - Providing on-site technical support for API integration.

- Responsible for the company's ongoing application development- Advised company executives on key enterprise technology decisions - Provided the applications core search functionality- Created and maintained an indexing server based on Apache Solr- Created unit tests, RESTful services, rich web apps via Vaadin, and on-site API integration support

Los Angeles, Us

- Collaborating with company executives to advise on strategic enterprise technology decisions and emerging trends in the media industry- Developing cutting-edge media workflows for review and approval processes, as well as ingest pipelines to streamline content management- Partnering with Aspera as their first customer to implement and optimize their high-speed file transfer solutions in our media processing workflowsImplementing Flash Media Server to set up a review and approval application with language switching capabilities, enhancing the user experience for international clients- Creating and maintaining an indexing server based on Apache Solr to support the core search functionality of our applications- Developing RESTful services, rich web apps using Vaadin, and providing on-site API integration support for seamless application integration- Ensuring the quality and reliability of our applications through thorough unit testing and continuous improvement efforts

- Analyzed and optimized work flow processing according to user’s demands.- Import, extract, consolidate and analyze data from disparate Systems IBM, AS400, MS Access, Windows and SQL databases.- Developed and maintained a web application for over 500 agent call center, which includes analyzing heavy call data and displaying calculated call statistics in real time.