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Steve Whittington is an entrepreneur leading two affiliated organizations as CEO of Boom Bright Media and President of Roadmap Agency Inc.About BoomBright Media:Boombright Media is a startup that is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences.About Roadmap AgencyRoadmap is a professional service organization that provides strategic marketing and consultancy that helps small to medium-sized businesses grow by driving their Go-to-Market function and building that capacity within their organizations.Roadmap Agency is also a CDAP (Canadian Digital Adoption Program) Advisor.The suite of services includes:01 Strategy; 02 Market Research; 03 Brand; 04 Sales and Marketing Plans; 05 Inbound Digital Marketing Services; 06 Content Creation and Execution; 07 Web Design & Development; 08 Customer Experience;09 Technology Platform Implementation: HubSpot Implementation, Application Programming Interfaces (api’s), Technology Audits and System Design; 10 Consulting/Education: Sales and Business Coaching, Corporate TrainingExecutive and Board Experience:Steve has over 25 years of executive experience with extensive board experience, currently serving on Business Link Board. His past board work includes serving as President of Glenora Child Care Society, and Co-Chair of the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business, Chair for Flaman Fitness Canada, a Director for a meal prep internet Startup Mealife and Chair of Lethbridge Housing authority.Academically, Steve was an instructor of Project Management at Lethbridge College. Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP), Certified Marketing Specialist (CMS) and (CCXP) Certified Customer Experience Professional.Author:Steve’s first book Thriving in the Customer Age - teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience.
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PresidentRoadmap Agency Inc.Edmonton, Ab, Ca
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Chief Executive OfficerBoombright Media Jun 2023 - PresentBoomBright Media is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. -
PresidentRoadmap Agency Inc. Jan 2021 - PresentMorris, Manitoba, CaPartner in a marketing, brand, sales enablement and technology professional service firm. My role is focused on the optimization of business processes, strategic direction and scaling the business through business development, mergers and acquisitions.
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Managing DirectorRoadmap Agency Inc. Mar 2014 - Jan 2021Morris, Manitoba, CaManaging Director of the previous branded Graphic Intuitions which merged with Hewlko Creative Direction + Design to become Road Map Agency Inc.As Managing Director I worked on the business and lead the strategic account process within the Agency. -Oversaw/created a strategic direction for the organization -Provide overall governance on the firms activities- P/L responsibility through ensuring/monitoring financial and operational controls systems are in place and are being adequately executed-Facilitate finance requirements for the organization- Mentor key staff of the agency-Lead Business Development and Marketing for the agency-Thought Leadership-Lead merger with Hewlko Creative Direction + Design
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Board ChairFlaman Fitness Oct 2018 - Jun 2020Nisku, Alberta, Ca -
Executive Vice PresidentFlaman Group Of Companies Jun 2018 - Jan 2020Saskatoon, Saskatchewan, CaThe new EVP position had been created to drive overall strategic planning and execution of annual operating plans for the entire scope of the Flaman Group of Companies. Accountable directly to the shareholders for executing targeted profitability, change management and culture of the organization. -
Vice President Of Marketing And Customer ExperienceFlaman Group Of Companies Jan 2016 - Jun 2018Saskatoon, Saskatchewan, CaSenior Executive with P/L accountability Customer Responsibility is the number one value at Flaman Group of Companies. All aspects of the customer journey need to be "over managed" reviewed and reflected upon for improvement. This is achieved through mapping, monitoring, training and measuring for improvement all of the customer touch points. The goal of this position is nothing less than to make Flaman best in class for customer experience. This newly created position has a broad mandate within Flaman Group of Companies. Direct reports include marketing team, sales team, operations managers and territory managers. The mandate of Customer Responsibility is tied directly to financial results.
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Trailer Division Manager/Management TeamFlaman Group Of Companies Aug 2009 - Jan 2018Saskatoon, Saskatchewan, CaUnited and led the trailer sales team (25 +) of the newly amalgamated organization. Created and executed marketing and sales plans, stopping two year 30% declining division revenues trend and then achieving 100% revenue growth in three years.Developed new business opportunities by leveraging industry knowledge to market new product lines and help co-develop new products with manufacturing partnersIntroduced product accommodation strategy to the organization. The success in the trailer division cascaded this strategy throughout the entire organization.Developed and executed the organization's online strategy.Positioned Flaman Trailers as North American industry thought leader through Podcasting, (1st and only industry podcast) blogging, authoring articles for various industry magazines, creating consumer education, and key noting at annual industry events (NATDA) North America Trailer Dealer Association.Launched industry first trailer e-commerce.
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Vice President Marketing And CommunicationsFlaman Group Of Companies Jan 2012 - Jan 2016Saskatoon, Saskatchewan, CaA newly created position for Flaman Group of Companies added as a member of the senior executive team with P/L accountability. The position was charged with the task of consolidating, creating, directing and executing the overall marketing and branding of Flaman Group of Companies to meet growth goals set by the shareholders.Primarily responsible for creating and executing sales and marketing plans with division managers for Fitness, Rentals, Ag, Trailers, Service/Parts and Hardware Divisions. Tasked with ongoing evolution and execution of digital media strategy.Directly responsible for managing a marketing budget in excess of $3.5 M, an internal marketing team of seven, external contractors (3 - 6), vendors, plus project teams ranging from 5- 30 + individuals depending on the project.
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Instructor Project ManagementLethbridge College Nov 2007 - May 2015Lethbridge, Ab, CaI served as a sessional instructor passing along my real-world "in the trenches" Project Management practices within the PMI framework. Courses taught:Project Management: OverviewProject Management: Scope and IntegrationProject Management: Time and CostProject Management: HR/CommunicationProject Management: QualityProject Management: Risk and Procurement -
Vice President Of Business DevelopmentSouthland Trailer Corp Dec 2008 - Jun 2009Lethbridge, Alberta, Ca•Integrated and stabilized Southland Trailer Corporations’ acquisitions (BCT, RTE, NCT) into existing operations, creating solid business plans, projections, procedures and HR policies•Created sales projections and supporting marketing plans to turn struggling operations to profitability•Developed new business opportunities; led and managed the integrated sales and customer service team -
General ManagerSouthland Trailer Corp Jan 2004 - Dec 2008Lethbridge, Alberta, Ca•Effectively guided the operation management of the corporation following the de-merger of Montgomery Brown group to Southland Trailer Corp.•Managed department team including production, scheduling, materials and drafting department heads•Created sales and marketing plans and managed a sales team of five professionals•Managed turnaround year, taking the company from stagnant growth to 11% revenue gain in the first year, followed by a combined four-year revenue growth of 62%, and a four year EBIT growth of 98%•Completed HR requirement planning including foreign worker recruitment and safety policies•Executed a variety of projects ranging from marketing support materials, new product development, obtaining certificates of recognition and plant restructuring•Promoted, fostered and created a team environment from an environment of interdepartmental distrust•Demonstrated proven ability to develop and implement a strategic plan and handle P/L responsibility
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Marketing ManagerSouthland Trailer Corp Sep 2002 - Dec 2003Lethbridge, Alberta, Ca•Created and implemented marketing and sales plans, where key projects included e-commerce enhancement to generate in excess of $1 Million in retail quotes monthly•Instituted “Dealer Development Day”, an event which required co-ordination of all staff and dealers for training and program presentation•Developed an extensive product catalogue including storyboarding, writing advertising copy, directing design process and managing photo shoots•Created a merchandising line and program for Southland Trailer Corporation end consumers, planned and executed high profile tradeshow participation
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Vice PresidentAgri Marketing Oct 2000 - Sep 2002•Created all company procedures, methodologies and exterior contracts for marketing firm dedicated to the Agricultural sector•Created and implemented comprehensive marketing plan and supporting marketing materials•Procured new business, including the development and management of a sales team•Personally achieved 42% of company sales, a 200% increase in revenue, and 353% increase in profit in a two year period•Developed integrated online B2B systems for government agencies, large corporate clients, medium and small businesses•Developed an online Project Management Portal for management of client projects and expectations
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Manager Of OperationsAbject.Com May 1998 - Sep 2000•Implemented company sales strategy and supporting marketing campaigns•Negotiated and drafted key strategic contracts in regards to distribution, licensing and representation agreements•Managed and executed company Tradeshow presences at world class venues of Electronic Entertainment Expo – Los Angles and London UK; International Toy Fair – New York City •As founding member of a new venture in a Dot Com business; co-wrote initial company business plan, (including all financials), procured funding from private and venture capital sources, conducted all initial business requirements (licensing, procedures, asset purchases).•Created and controlled all shipping logistics for company including negotiation of contracts•Created the manufacturing process to bring a product - “the stone”, an online mystery puzzle, to market with mass production potential.•Implemented HR procedures for 15 hourly staff
Steve Whittington Skills
Steve Whittington Education Details
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University Of ManitobaGeneralist
Frequently Asked Questions about Steve Whittington
What company does Steve Whittington work for?
Steve Whittington works for Roadmap Agency Inc.
What is Steve Whittington's role at the current company?
Steve Whittington's current role is President.
What is Steve Whittington's email address?
Steve Whittington's email address is sw****@****peak.ca
What is Steve Whittington's direct phone number?
Steve Whittington's direct phone number is +130693*****
What schools did Steve Whittington attend?
Steve Whittington attended University Of Manitoba.
What are some of Steve Whittington's interests?
Steve Whittington has interest in Kilimanjaro, Kite Boarding, Elbrus, And/or Lead Climber For Several Teams, Expedition Leader, Public Speaking, Down Hill Skiing, Everest, Mountain Biking, Aconcagua.
What skills is Steve Whittington known for?
Steve Whittington has skills like Marketing, Leadership, Strategic Planning, Management, Marketing Strategy, Strategy, New Business Development, Sales, Business Planning, Team Building, Team Leadership, Advertising.
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