Senior Executive - Performance Marketing
CurrentSocial Media Ads (Facebook & Instagram Ads, LinkedInAds, Twitter Ads, Reddit Ads, TikTok Ads, Pinterest Ads,Snapchat Ads, YouTube Ads.Clients -- Qualcomm(10 Cr. monthly budget in 5 countries: US, UK, France, India and Germany)- Essilor(8 Cr. monthly budget in US & Canada markets),- Pirelli(5 Cr. monthly budget in US market),- Unilock(5 Cr. monthly budget in 5 US market regions -Boston, Ohio, New York, Chicago, Ontario and Michigan),- Best Egg(3 Cr. monthly budget in US market),- NCLH(2 Cr. monthly budget in Canada and US markets)Activities - Media planning, Campaign Setup & QA,Audience segmentation, Budget mapping(pacing), campaignoptimisation & restructure, bid strategy, URL validatorimplementation, performance analysis & report/case studies.Campaign Objectives - Awareness(Brand awareness andReach), Consideration(Traffic, engagement, video views,lead generation), Conversion( Conversions, catalog sales)Google Ads (Display Ads, Search Ads, Video Ads, ShoppingAds, App Promotion Ads) for Qualcomm and Essilor clients.Conduct keyword research, ad copy creation, targeting, andbidding optimization to maximize campaign performance.Constantly tested, optimized and analyzed campaigns andprojects based on key KPIs of engagementCompiled reports/case studies for management showingresults (ROI) in PPT, PDF and Excel formats.Ability to increase brand reach, engagement and conversionrate through organic and paid strategiesSupervised a team of 3 subordinates and 2 trainees