Steve Calkins Email & Phone Number

Dunedin, Fl, Us

Elektra Marketing leverages talent and technology to drive down the cost of marketing in order to help local businesses and organizations thrive in an increasingly challenging and competitive marketplace.

New York, Ny, Us

In this position I applied my strategic and entrepreneurial experience and expertise to lead a team of account executives in the successful execution of a sales strategies, delivering customized marketing and advertising solutions through an integrated suite of video-centric media platforms including linear and online streaming.I have a proven history of growing revenue for both television and digital, and developing a strong sales team through mentoring and executing special projects. I have excellent organizational, presentation and leadership skills and enjoy being in front of our clients. As Local Sales Manager, my responsibilities included recruiting and leading a forward-thinking sales team that worked successfully with all levels of the local market’s business community. I helped establish and grow strong relationships with local and regional advertisers.Specific responsibilities in this position included, but were not limited to:• Coaching and leading account executives by participating in client meetings, building deep relationships with decision makers. • Assessing sales staff skills and proficiencies with ride-along coaching. • Offer, recommend and implement appropriate training for the AEs.• Demonstrating interpersonal and leadership skills for motivating staff and maximizing revenue performance. Responsible for setting the pace and constantly providing feedback to account executives to improve their performance.• Expand sales in existing accounts by introducing new products and services; developing new applications. • Develop creative and effective customer focused solutions using all media platforms.• Identify market potential through lead generation and qualification.• Complete business activity reports and forecasts as required.• Manage key local accounts with account executives by being active in the sales process.Recognized for exceptional performance with the President's Club Award in 2016 and 2017.

Strategic account planning, creative development, oversight and implementation, budgeting, tracking results, liaison between major clients and all agency departments. Managed the agency's largest account (Group 1 dealerships in Austin and San Antonio).

Responsibilities: To staff, train, supervise, and motivate the sales staff; to acquire and analyze market and competitive information; to plan and implement sales and promotional initiatives; to set and achieve revenue budgets and goals.Accomplishments: Achieved double-digit revenue growth; consistently outperformed market; recruited more qualified employees, thereby reducing department turnover and improving skill level of staff; created innovative promotions to improve sales.

Responsibilities: To staff, train, supervise, and motivate the sales staff; to acquire and analyze market and competitive information; to plan and implement sales and promotional initiatives; to set and achieve revenue budgets and goals.Accomplishments: Consistently exceeded revenue goals; reduced department turnover and improved skill level of staff; created several innovative promotions to establish and improve station identity and image. Guided station through six consecutive years of unprecedented growth. Created and designed new presentation materials. Awards: AWRT Local Sales Manager of the Year (2003)

Responsibilities: Supervise and coordinate the management and staff of nine regional offices in central and southern Texas.Staff, train, supervise, and motivate the sales staff; supervise all aspects of the day-to-day operations of the Central Texas Regional office.Develop and implement a comprehensive sales training program which reflects a “customer needs” oriented philosophy and provides a basic orientation to CableTime policy and procedures.Accomplishments: Reduced employee turnover; established new goals, communication, and reporting procedures; recruited new and better qualified sales personnel; achieved five consecutive years of unprecedented growth; created and designed new presentation materials; developed regional goals, projections and revenue budgets. Appointed Director of Sales Training (1/93); developed and conducted over twenty seminars for over 200 CableTime sales personnel nationwide. Appointed Southern District Manager in June of 1996.