Sara Duschinsky Email & Phone Number

Greater Detroit Area

Greater New York City Area

• Provide day-to-day account support for healthcare clients
• Oversee projects and timelines; mentor and manage junior staff
• Develop strategic communications plans, budgets and PR presentations for senior staff
• Write social media content, key messages, Q&As, press releases, pitches and internal communications materials for clients

• Provide day-to-day account support for two global healthcare clients with a focus on neurology
• Write social media content, media pitches and media monitoring reports for clients
• Train and supervise Frankfurt and London teams
• Conduct competitor media audits and create media lists and monitoring plans for medical conferences

• Secure media placements including national publications such as MSNBC, Foxnews.com and Bloomberg.com
• Write pitches and press releases
• Provide day-to-day support for clients and Senior Vice President, Media Relations and Associate Vice President
• Write content and manage clients’ social media accounts including Facebook, Twitter, Pinterest, and Instagram
• Develop targeted media lists using Cision

Greater New York City Area

• Writes press releases and articles for McClatchy-Tribune, which are syndicated
• Pitches and secures print, television and online media placement
• Writes tweets (@akcdoglovers) and blog posts for AKC Meet the Breeds®, a major annual event
• Assists PR manager at AKC events by escorting media and arranging interviews with Spokesperson
• Assists Spokesperson and on-air talent at TV appearances including The Today Show, Good Day New York and New York Nonstop
• Measures media coverage and assembling clip reports using Cision and BurrellesLuce

Jersey City, NJ

• Tweeted media updates for the New York metro region on Twitter (@prnmedia)
• Created and implemented a 5 week audience research training program to help 5 employees including a supervisor during their transition to the Audience Research department
• Attended Mediabistro and Social Media Club of New York City seminars
• Shadowed MultiVu department, wrote media alerts and compiled lists of bloggers for Satellite Media Tours for national clients
• Pitched PRNJ and ProfNet services to journalists and bloggers
• Wrote media briefs and entries for MEDIAware, PR Newswire’s online monthly newsletter

Rochester, NY

• Wrote press releases and pitched the media on behalf of clients
• Managed the Kodak’s Graphic Communications Group (GCG)’s speaking opportunities program including researching and tracking over 100 conferences, writing and submitting speaker abstracts
• Secured media appointments and assembled media kits for tradeshows for Kodak’s GCG including drupa 2008, one of the largest print trade shows in the world
• Secured print and television coverage for Small Business Council (SBC) of Rochester as well as assisted with planning events and gaining sponsorships
• Measured media coverage by assembling clip reports and coverage memos for clients
• Identified media opportunities by assembling annual editorial calendars

Bachelors, Broadcast Journalism

Activities and Societies: Alpha Phi, Syracuse University Dance Team, DanceWorks, Creations Dance Company, CitrusTV

Education record