• Successfully lead and manage a global team of 18 members consisting of account managers and programmatic traders, fostering collaboration, and achieving team goals• Orchestrate end-to-end campaign operations, including booking and optimizing digital media campaigns across various mediums such as CTV, digital audio, display, and social platforms. Create new processes to maximize proficiency in campaign set up, pacing, and reporting to ensure seamless execution and performance tracking.• Lead the creation of processes aimed at driving efficiency and automation, resulting in streamlined operations and increased productivity.• Effectively manage relationships with vendors and OTT/CTV publishers, ensuring successful partnerships and optimizing campaign performance through strategic collaborations.• Conduct client meetings and reviews, providing insightful analyses and recommendations to enhance campaign effectiveness and meet client objectives.• Conduct self-service platform training sessions, empowering clients with the necessary skills to navigate and utilize our DSP independently. • Implement robust margin and yield management strategies, optimizing profitability while maintaining a focus on delivering value to clients.• Collaborate closely with cross-functional tech teams to successfully roll out new products, ensuring seamless integration, functionality, and user experience.

•Manage the post-sale process for all advertising campaigns. Advertising products include: SEM, Facebook Ads, TrueView, Pre-roll and Post-roll Video, Mobile and Desktop Display, Digital Audio, Amazon Ads, and Connected TV. •Maintain vendor relationships through monthly and quarterly meetings and cultivate new relationships with potential new vendors. Vendors include: Basis/Centro, Google and Bing, Facebook, Oracle Data Cloud, and Marin Software. •Work with our CRO to set margin targets for all products. Hold monthly meetings to review delivered margins with each Campaign Manager and report back to senior executives on the team’s results. Set product pricing and minimums with the VP of Sales based on desired margins and competitor rates.•Manage and review monthly client reports for all clients through Tableau and Periscope.•Set weekly priorities for the technology and development team based on requests from Clients, Sales Team, and Campaign Managers. Tackle basic SQL tasks to assist developer. •Train, document, and make client communication plans for new product and features roll-outs. •Directly manage a team of 8 Campaign Managers and oversee the day-to-day operations of the team. •Responsible for entire company’s hiring process, including candidate sourcing, phone screens and interviews.•Ensure all Ad Operations processes are correctly documented and up to date at all times. •Work closely with the Director of Business Operations and Finance team to complete monthly billing for all clients and vendors.

• Manage the post-sale process for all advanced TV advertising campaigns. Placements include over the top commercial overlays, in program commercial overlays, connected device banner and video placements, ShopTV Brand Experiences and interactive TV channel placements and media.• Support the advertising needs for Top Tier clients including Toyota, Dunkin Donuts, Hulu, Best Buy, Reebok, Overstock and multiple state tourism associations.• Work with Creative, Engineering, Development and Ecommerce Teams to launch the different aspects of each campaign.• Provide recommendations to sellers and clients for optimal campaign performance based on budget levels, KPIs and current platform capabilities.• Interface with Samsung, LG, Xbox, Panasonic, Roku, AT&T, Dish Network, DIRECTV, Comcast and Cablevision to launch, manage and optimize all advertising campaigns.• Manage and optimize inventory and margins across all campaigns and platforms.• Provide regular campaign reporting and updates to key stakeholders including clients, sales team and upper management.

• Directly manage a team of 10 Ad Operations Specialists and oversee the day-to-day operations including staff management, project allocations, project milestones and deliverables, and actively communicate with internal constituents to ensure campaign fulfillment. • Responsible for monitoring key performance indicators, managing both functional and process components of the campaigns and maintaining a continuous improvement culture. • Establish strategic direction, planning and organizational structure to support the rapid growth of our team and company. • Liaise with Product Management, Sales, Marketing, Engineering, and Business Development teams regarding planning, prioritization, scheduling and the delivery of campaigns. • Create and maintain ongoing relationships with third party vendors including Ad-Juster, Image Space Media (ISM), Invite Media, Integral Ad Science, Evidon, Double Verify, EQ Ads and Turn. • Direct tier 1 support for major advertisers including Chrysler, Unilever, Bing and YouTube. • Provide expertise to internal tech teams and extensively QA new products and tools before they are launched. • Identify, recommend and implement processes that drive automation. • Manage new product rollouts including training, documentation, and communication plans. • Create and document best practices, policies and procedures including trafficking and optimization guides, SLA’s and business rules. • Provide competitive analysis, along with key business trends and proactively communicate them to the executive team. • Closely monitor daily performance and health of campaigns, and set up scalable, efficient processes. • Maintain proactive communications regarding account status across multiple account stakeholders including Account Managers, Sales Managers and Senior Management.

• Directly managed 2 Traffic Managers, and indirectly managed 2 Traffic Coordinators.• Managed the day-to-day operations of the West Coast Campaign Management team.• Responsible for hiring and training new team members on internal systems, procedures and best practices.• Managed all aspects of ad campaign fulfillment, and was post-sale main point of contact for complex display and in-text campaigns.

• Managed and Trafficked advertising campaigns for tier 1 advertisers including Microsoft, HP, Intel and Sony.• Implemented various types of banners (gif, jpeg, html, iframe, flash, video) in multiple ad-serving environments.• Troubleshot technical issues through testing creative assets to ensure they met site specifications.• Optimized and reported on campaign performance based on sales and client objectives.

• Provided proactive recommendations to sales teams and clients for more effective campaign delivery.• Monitored network performance including site integration, quality assurance, and revenue optimization. • Maintained external client communications to ensure compliance with all creative requirements and resolution of any tracking issues.

• Worked closely with multiple internal teams including Business Development, Creative, Publisher Operations, Tech, and Finance to ensure optimal campaign placement, performance, delivery and revenue recognition.• Created keyword lists and inventory projections for campaigns based on campaign objectives.

• Thoroughly checked ad content for quality, accuracy and compliance with policies • Reviewed and approved new and changed ad submissions• Provided optimization suggestions to advertisers in order to maximize their ROI• Worked on various projects to provide high touch customer service to all advertisers