Stefano Cantù Email & Phone Number

Singapore

Sydney, New South Wales, AU

Responsible for the development and execution of integrated marketing strategies for Immutable Game Studio’s game Guild of Guardians. Owner of the entire marketing mix, including social media, owned media, influencer collaborations, performance marketing, lifecycle marketing and web3 native channels in order to drive user acquisition, retention and.

I have successfully built and launched ChefGPT as a solo founder, creating a cutting-edge digital chef that has transformed the way people approach cooking and meal planning. Through strategic innovation and process automation, I have achieved remarkable growth, user engagement, and profitability, all while operating as a sole employee and.

Everywhere, OO

Responsible for driving new user acquisition through advanced and impactful data-driven strategies via paid programmatic media channels. Owner of the programmatic media strategy, including budget allocation, bidding, targeting strategy, and creative optimization. Executed every aspect of trafficking, optimization, and troubleshooting with a sustained focus.

Foster City, California, US

• Responsibilities:
• Transformationally accelerate the Visa marketing organization to an advanced, impactful & data-driven marketer
• Regional lead for ad quality standards, overhauling media campaign reporting by implementing an automated online dashboard for real-time access to results
• Collaborate with agency media partners to ensure data and digital components are correctly included in the regional media strategy
• Define the regional vision, including Flashtalking tech partner implementation for Dynamic Creative Optimisation (DCO) campaigns
• Oversee Visa’s owned media channels, managing a team of 3 external contractors

Foster City, California, US

• Responsibilities:
• Acted as Data Scientist within the Visa Asia Pacific (AP) Data Science Loyalty team, as part of 4 months internal rotation program.
• Enhanced Visa's consumer offers recommendation engine by adding a new scoring component based on offers relationship and proximity to a specific calendar event (e.g. Christmas Day).Achievements:
• Defined the solution architecture
• Extracted, processed and, aggregated data sets using SQL, Hive, Python and, other tools
• Run validation and evaluated solution accuracy

Fuschl, AT

• Responsibilities:
• Performed global admin for the corporate Ad Servers, Customer Data Platform (CDP), and Data Management Platform (DMP), ensuring compliant data ingestion of consumer personal and identifiable information from marketing.
• Led marketing for the GDPR Compliance taskforce, steering legal teams to fully comprehend Red Bull’s digital marketing activities, tech stack, processes
• Liaised cross-functionally with technology partners to globally implement GDPR compliance
• Led a data integration project to offer real-time access to media campaign planning, financial and campaign result data in a comprehensive online dashboardAchievements:
• Recognised by DMP Technology Partner (Salesforce) as global power users and invited to share the Red Bull case as best practice with additional clients

Fuschl, AT

• Responsibilities:
• Acted as global system admin for the corporate Data Management Platform (DMP) overseeing correct data ingestion from all media campaigns and ensuring smooth data ingestion during the transition of the new redbull.com
• Executed an RFP for a new DMP provider
• Created and managed audience segments (6000+), according to local markets demands and bespoke specifications
• Performed audience analysis from ad-hoc marketing initiatives before presenting to c-suite stakeholders to facilitate critical decision making
• Delivered thought leadership coaching to marketing teams in Europe and Asia

Fuschl, AT

• Responsibilities:
• Redeveloped from the outset, an online collaboration and reporting platform for the student marketing programs globally, generating in-depth analysis, benchmarking, and business impact measurement
• Re-engineered the marketing research process moving from an offline to an online channel by developing an ad hoc live worldwide survey base
• Acted as project coordinator for the global event “Red Bull Can You Make It?”, overseeing all tech-related aspects, including the website, mobile app, online registration, and team selection
• Developed key visuals and marketing collaterals for event communication & TV Show production and acted as a critical on-site team member for the entire event durationAchievements:
• Significantly improved planning and reporting tasks for student marketing programs with the new reporting platform, allowing cross-department integrations and enabling data access for marketing mix modeling

Fuschl, AT

• Responsibilities:
• Led country management for the global student marketing collaboration and reporting online platform
• Operationally supported the national Head of Field Marketing with annual budget and marketing calendar planning and quarterly reviews, and the compliant onboarding and offboarding of field teams
• Facilitated sample product distribution to warehouses leveraged by the field teams
• Supported and coordinated the organization of internal and consumer-facing eventsAchievements:
• Increased engagement rates and field team collaboration by 50% by implementing robust community management

Fuschl, AT

• Identified trends and opportunities to integrate the Red Bull brand through conducting campus market research.
• Developed and executed targeted marketing plans to meet the needs of students at on campus.
• Collaborated with the Sales department to maximize sales and distribution within and around campus.

Master Of Science (Msc), Management

Bachelor'S Degree, Management Accounting