Stefano Cantù Email & Phone Number

Singapore

Sydney, New South Wales, Au

Responsible for the development and execution of integrated marketing strategies for Immutable Game Studio’s game Guild of Guardians. Owner of the entire marketing mix, including social media, owned media, influencer collaborations, performance marketing, lifecycle marketing and web3 native channels in order to drive user acquisition, retention and positive ROI. Responsible for cultivating and fostering Guild of Guardians vibrant Discord community. I’ve utilized in-game analytics and ads performance to derive actionable insights to refine marketing campaigns and optimize ads creative output.Achievements:- Managed 10M+ USD Yearly Marketing Budget- Grew Guild of Guardians pre-registrations to 1M+ ahead of global launch.- Planned and executed Guild of Guardians global launch reaching 500,000+ downloads in the first 60 days.- Led partnership with YGG to drive Guild of Guardians penetration among Philippines web3 communities.- Successfully led a highly effective team of 8 members.

I have successfully built and launched ChefGPT as a solo founder, creating a cutting-edge digital chef that has transformed the way people approach cooking and meal planning. Through strategic innovation and process automation, I have achieved remarkable growth, user engagement, and profitability, all while operating as a sole employee and founder.Achievements: - Developed and launched ChefGPT, an AI-Powered digital chef, building the product for both mobile and web platforms using a robust tech stack comprising Next.js and React Native for frontend development, Firebase for backend services, and OpenAI for Artificial Intelligence services.- Achieved exceptional user engagement and growth within 1 year:* 700k registered users.* 3M website visitors* 10.4M page views.* 200k App Installs* 1M user generated recipes.* 4k Daily Active Users- Achieved profitability, generating $1500+ MRR (Monthly Recurring Revenue) without any marketing investment.- Utilised AI-generated blog posts targeting long tail SEO keywords, resulting in 150k organic clicks within 30 days, enhancing website visibility and attracting a larger audience.

Everywhere, Oo

Responsible for driving new user acquisition through advanced and impactful data-driven strategies via paid programmatic media channels. Owner of the programmatic media strategy, including budget allocation, bidding, targeting strategy, and creative optimization. Executed every aspect of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability. Responsible for the overall performance marketing department reporting of user acquisition efforts to the Leadership Team (C-suite). Acted as a thought leader within the organization, imparting valuable expertise in digital marketing and advertising technology to elevate the skillset of fellow marketers.Achievements: - Managed 1M+ USD Monthly Media Budget- Acquired 190k new trading users through Programmatic Advertising user acquisition campaigns- Consistently achieved 200% ROI on Programmatic Channels - Led the implementation and testing of 5 different AdTech vendors, incl. Mobile Measurement Partner (MMP), Demand Supply Platform (DSP).- Achieved a 3x reduction in Cost Per Acquisition (CPA) by implementing innovative Dynamic Creative Optimization (DCO) solutions.- Ran 4 monthly experiments with A/B and multivariate tests.

Foster City, California, Us

Responsibilities:• Transformationally accelerate the Visa marketing organization to an advanced, impactful & data-driven marketer• Regional lead for ad quality standards, overhauling media campaign reporting by implementing an automated online dashboard for real-time access to results• Collaborate with agency media partners to ensure data and digital components are correctly included in the regional media strategy• Define the regional vision, including Flashtalking tech partner implementation for Dynamic Creative Optimisation (DCO) campaigns• Oversee Visa’s owned media channels, managing a team of 3 external contractors • Conceptualise a monetization framework for Visa digital and data capabilitiesAchievements:• Delivered an average of 57% YOY growth for 1st party data collection• Maximised Visa’s 2020 Olympics Sponsorship value extraction on IOC global platforms and Visa Brand touchpoints with the projected value of USD 46M• Delivered a 30% efficiency increase by deploying 1st party data audience targeting • Surpassed Ad Quality standards, achieving 81% viewability vs 70% target, 98.6% Brand Safety vs 97% target• Reduced agency hours by 300+ by introducing automated reporting• Achieved 2x cost reduction and 5x faster time to market for DCO campaigns • Proposed a new web content insourced process, resulting in 50%, 300k USD increase in efficiency pa• Delivered avg. 13% YOY growth in organic web traffic via SEO optimization• Established a new social media strategy framework in 18 markets, resulting in +200% engagement, and a reduction of 35% creative production cost and 60% production time • Established three data and digital marketing consulting services to regional clients, creating a new revenue stream worth 500k USD pa.

Foster City, California, Us

Responsibilities:• Acted as Data Scientist within the Visa Asia Pacific (AP) Data Science Loyalty team, as part of 4 months internal rotation program.• Enhanced Visa's consumer offers recommendation engine by adding a new scoring component based on offers relationship and proximity to a specific calendar event (e.g. Christmas Day).Achievements: • Defined the solution architecture • Extracted, processed and, aggregated data sets using SQL, Hive, Python and, other tools • Run validation and evaluated solution accuracy • Supported the Data Engineering team to implement the new solution in the recommendation engine algorithm

Fuschl, At

Responsibilities:• Performed global admin for the corporate Ad Servers, Customer Data Platform (CDP), and Data Management Platform (DMP), ensuring compliant data ingestion of consumer personal and identifiable information from marketing initiatives and ticketed events• Led marketing for the GDPR Compliance taskforce, steering legal teams to fully comprehend Red Bull’s digital marketing activities, tech stack, processes• Liaised cross-functionally with technology partners to globally implement GDPR compliance• Led a data integration project to offer real-time access to media campaign planning, financial and campaign result data in a comprehensive online dashboardAchievements:• Recognised by DMP Technology Partner (Salesforce) as global power users and invited to share the Red Bull case as best practice with additional clients• Delivered global deployment, rollout, and training of Innovid and Sizmek Ad Servers in record time, ensuring the Red Bull case is considered as best practice in implementing such enterprise tech at scale to present day• Built the first proof of concept for content personalization on Red Bull-owned platforms leveraging audience segments in the DMP and CDP• Achieved full GDPR compliance in advance of GDPR coming into force• Successfully established global guidance on correct and privacy compliant usage of consumer personally identifiable information for marketing activations• Successfully established the global media campaign naming convention and taxonomy, defined dashboard technical and design requirements, and led data workstream absorption from the entire tech stack into the real-time dashboard

Fuschl, At

Responsibilities:• Acted as global system admin for the corporate Data Management Platform (DMP) overseeing correct data ingestion from all media campaigns and ensuring smooth data ingestion during the transition of the new redbull.com• Executed an RFP for a new DMP provider• Created and managed audience segments (6000+), according to local markets demands and bespoke specifications• Performed audience analysis from ad-hoc marketing initiatives before presenting to c-suite stakeholders to facilitate critical decision making• Delivered thought leadership coaching to marketing teams in Europe and Asia• Established as the global lead for the deployment, and rollout of a Doubleclick Campaign Manager Ad Server, including the delivery of training and onboarding programs across 90 markets• Built comprehensive documentation on Programmatic Media Buying Strategy, DMP, and Ad Servers.Achievements:• Delivered 60% YoY growth for 1st party data audiences in DMP• Successfully negotiated a 10% reduction in costs with new DMP Service provider• Achieved a 2x efficiency increase in the management of audience segment requests by implementing an online ticketing system and removing non-efficient email communication• Translated DMP insights into actionable programmatic targeting and strategy for local markets by recommending the most appropriate approaches for all European and Asian market media campaigns• Pro-actively advised European and Asian markets during the business planning phase including precise Programmatic Targeting and Data Integration strategies

Fuschl, At

Responsibilities:• Redeveloped from the outset, an online collaboration and reporting platform for the student marketing programs globally, generating in-depth analysis, benchmarking, and business impact measurement• Re-engineered the marketing research process moving from an offline to an online channel by developing an ad hoc live worldwide survey base• Acted as project coordinator for the global event “Red Bull Can You Make It?”, overseeing all tech-related aspects, including the website, mobile app, online registration, and team selection• Developed key visuals and marketing collaterals for event communication & TV Show production and acted as a critical on-site team member for the entire event durationAchievements:• Significantly improved planning and reporting tasks for student marketing programs with the new reporting platform, allowing cross-department integrations and enabling data access for marketing mix modeling• Generated heavily scaled-up data collection and geographical coverage of research leading to better marketing planning with the new online marketing survey platform• Delivered exceptional training and onboarding sessions to local markets resulting in the best feedback scores within the department in the fiscal year• The “Red Bull Can You Make it?” event was acclaimed as a global highlight and vast organizational success, achieving all goals (5Mio + Website visitors) and becoming the first Red Bull event with a dedicated TV series, a key enabler for the launch of Red Bull TV in 2016

Fuschl, At

Responsibilities:• Led country management for the global student marketing collaboration and reporting online platform• Operationally supported the national Head of Field Marketing with annual budget and marketing calendar planning and quarterly reviews, and the compliant onboarding and offboarding of field teams• Facilitated sample product distribution to warehouses leveraged by the field teams• Supported and coordinated the organization of internal and consumer-facing eventsAchievements:• Increased engagement rates and field team collaboration by 50% by implementing robust community management• Reduced reporting errors through active field team coaching by 30%• Effectively automated the data gathering process for monthly and quarterly student marketing programs, creating three years of data analysis of program performance to country CMO and CEO to inform country initiatives to re-focus• Credited as the most active country admin user on the global student marketing collaboration and reporting online platform, leading to a full-time job offer from Red Bull HQ

Fuschl, At

• Identified trends and opportunities to integrate the Red Bull brand through conducting campus market research. • Developed and executed targeted marketing plans to meet the needs of students at on campus. • Collaborated with the Sales department to maximize sales and distribution within and around campus.

Master Of Science (Msc), Management

Bachelor'S Degree, Management Accounting