Content Strategist
Current- Performing exhaustive research to gain in-depth knowledge of all customer personas.- Performing extensive research and analysis on consumer thoughts and trends.- Creating specifications and content appropriate for the brand's customer personas.- Strategizing content pillars and sub pillars.- Planning the editorial calendar and content proposition.- Collaborating with content management teams, creative teams, and writers to implement the strategy.- Overseeing writing style and tone for all content.- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.- Developing editorial strategy, so content is consistent across all delivery platforms.- Conducting periodic content audits.- Tracking and calculating content ROI.- Ensuring that content strategy meets business objectives.- Strategizing and improving content delivery and promotion.- Analyzing content marketing strategy to evaluate whether it's working or not.
